Scentbird Partners with Broadway's The Picture of Dorian Gray to Launch First-of-Its-Kind Fragrance Capsule Collection Inspired by the Iconic Tale
NEW YORK, June 9, 2025 /PRNewswire/ -- Scentbird, the premier fragrance subscription service, is excited to announce its partnership with the highly acclaimed Broadway adaptation of The Picture of Dorian Gray, starring award-winning actress Sarah Snook. The Scentbird x The Picture of Dorian Gray Capsule Collection offers a careful curation of fragrances that bring Oscar Wilde's timeless tale to life through modern scent. Each scent is a portal to transformation, indulgence, and the intoxicating allure of reinvention, paralleling the narrative arc of the play.
The result is an immersive olfactory experience that captures the mood, aesthetic, and emotional duality of the production — from decadent sensuality to brooding introspection
The partnership reflects a modern and experiential approach from two industries rooted in heritage and tradition. As The Picture of Dorian Gray steps boldly onto the Broadway stage with a lavish and luxurious vision, Scentbird brings its forward-thinking, digital-first energy to the world of prestige fragrance—redefining how culture is experienced through scent.
'Our partnership with The Picture of Dorian Gray is an ode to transformation, indulgence, and duality — all themes at the core of both fragrance and theatre,' said Bettina O'Neill, EVP Business Development & Merchandising, Scentbird. 'This collaboration reflects Scentbird's ongoing commitment to pushing boundaries across art and culture while inviting our community to experience fragrance in entirely new ways.'
The Scentbird x The Picture of Dorian Gray Capsule Collection is available to explore now through June 29 exclusively on scentbird.com. The curated collection features a luxurious lineup of designers and indie fragrance houses including:
To celebrate the partnership, Scentbird is rolling out a series of activations including a social media campaign featuring Broadway fan-favorite creators, including:
Fans can also participate in a social giveaway, co-hosted with Rebeka Getty and the official Dorian Gray Instagram account, for a chance to win three fragrances from the Scentbird x The Picture of Dorian Gray Capsule Collection, three Scentbird fragrance cases, and two tickets to see The Picture of Dorian Gray live on Broadway.
To explore the capsule collection, visit: https://www.scentbird.com/collections-women/the-picture-of-dorian-gray
About Scentbird
Scentbird is the leading fragrance subscription service with over 1 million subscribers, offering customers access to over 900 premium perfumes and colognes from the world's top fragrance houses. With its flexible monthly subscription model, Scentbird allows users to discover new scents at an affordable price, providing them with the opportunity to explore high-end fragrances and find their perfect match.
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