25-07-2025
'One simple beauty swap has transformed my make-up and it's so affordable'
After discovering brown mascara, Mirror writer Niamh Kirk gave her verdict on the Sculpted by Aimee LashLift brown mascara - and says it's completely changed her daily routine
I have probably had the same makeup routine for a decade - so trying new things has always been a scary thought. But as I get older, and my face changes, I have been a little more open to new products and when I find something that earns a permament spot in my makeup bag, I won't stop raving about it.
I admit, I do stick to what I know, especially when it comes to mascara. I have always opted for classic black and finding a good one is no mean feat. However since discovering a new brown mascara, it's totally transformed my whole makeup look.
I think brown mascara has always been a no-go zone for me, as my lashes are already very dark, so it seemed like the obvious choice to stick to black. But when I came across the Sculpted By Aimee LashLift brown mascara my opinion changed.
As soon as I applied it, it completely softened my features, I have very, very dark thick eyebrows, so I noticed how much of a difference the brown made. Don't get me wrong, it toned down my makeup, but I think for a day-to-day look it's better as it's a lot more natural.
I used to want really dark, thick lashes, heavy eyeshadow and eyeliner - I admit, looking back it perhaps wasn't my best look, but we all have those eras of makeup we choose to just pretend didn't happen. So as I've got older, I've swayed more for a natural look and I am really enjoying more of a natural look.
My eyebrows have even followed suit. As much I loved 2016 eye makeup with heavy eyeshadow, thick eyebrows and false eyelashes. I have really toned down my eyes, including hardly filling in my eyebrows - and I feel like the brown mascara is the newest change I have made in a mission to strip back my daily makeup look.
I am also very fussy when it comes to mascara as can be prone to having black undereyes after a few hours, so for me it's important a good mascara won't budge - and I didn't notice this happening with the Sculpted by Aimee LashLift one. It lifted my lashes after a few coats thanks to the wand's multi-level bristle technology, designed to apply the product from the root to the tip of your lashes, with the nourishing, weightless formula to separate and coat each lash.
Formulated with lightweight polymers, and minimal waxes, the bristles glide effortlessly through lashes, preventing any clumping, and delivering a lifting effect. And it's not just me that has been raving about it, with shoppers rating it an impressive 4.4 out of 5 as one person said: "Love this product, the colour is amazing, I'm never a brown mascara girl but you have converted me!! It's fab and what it does, is in the name!"
While another said: "It's really beautiful one that gives lash lift, deep black eyelashes and holds well for the whole day but it goes flaky on me and that's a big downside."
A similar mascara is the Lancôme Lash Idôle Mascara Brown currently on offer for (£22.40) Providing up to 24 hours of visible lift, volume and length, the formula offers one-swipe saturation while fanning out every last lash - while creating a soft look on the eyes.
Alternatively, a cheaper option is the Revolution Wrap Lash Tubing Mascara (£10.99) that contains the revolutionary tubing technology. It is made with a nourishing formula of Shea Butter, Carnauba Wax And Castor Oil to care while you wear.
