Latest news with #SearchEngineOptimisation
Express Tribune
5 days ago
- Business
- Express Tribune
News publishers brace as AI tools slash traffic
Generative artificial intelligence assistants like ChatGPT are cutting into traditional online search traffic, depriving news sites of visitors and impacting the advertising revenue they desperately need, in a crushing blow to an industry already fighting for survival, reports AFP. "The next three or four years will be incredibly challenging for publishers everywhere. No one is immune from the AI summaries storm gathering on the horizon," warned Matt Karolian, vice president of research and development at Boston Globe Media. "Publishers need to build their own shelters or risk being swept away." While data remains limited, a recent Pew Research Center study reveals that AI-generated summaries now appearing regularly in Google searches discourage users from clicking through to source articles. When AI summaries are present, users click on suggested links half as often compared to traditional searches. This represents a devastating loss of visitors for online media sites that depend on traffic for both advertising revenue and subscription conversions. According to Northeastern University professor John Wihbey, these trends "will accelerate, and pretty soon we will have an entirely different web." The dominance of tech giants like Google and Meta had already slashed online media advertising revenue, forcing publishers to pivot toward paid subscriptions. But Wihbey noted that subscriptions also depend on traffic, and paying subscribers alone aren't sufficient to support major media organisations. Limited lifelines The Boston Globe group has begun seeing subscribers sign up through ChatGPT, offering a new touchpoint with potential readers, Karolian said. However, "these remain incredibly modest compared to other platforms, including even smaller search engines." Other AI-powered tools like Perplexity are generating even fewer new subscriptions, he added. To survive what many see as an inevitable shift, media companies are increasingly adopting GEO (Generative Engine Optimisation) - a technique that replaces traditional SEO (Search Engine Optimisation). This involves providing AI models with clearly labeled content, good structure, comprehensible text, and strong presence on social networks and forums like Reddit that get crawled by AI companies. But a fundamental question remains: "Should you allow OpenAI crawlers to basically crawl your website and your content?" asks Thomas Peham, CEO of optimisation startup OtterlyAI. Burned by aggressive data collection from major AI companies, many news publishers have chosen to fight back by blocking AI crawlers from accessing their content. "We just need to ensure that companies using our content are paying fair market value," argued Danielle Coffey, who heads the News/Media Alliance trade organisation. Some progress has been made on this front. Licensing agreements have emerged between major players, such as the New York Times and Amazon, Google and Associated Press, and Mistral and Agence France-Presse, among others. But the issue is far from resolved, as several major legal battles are underway, most notably the New York Times' blockbuster lawsuit against OpenAI and Microsoft. Publishers face a dilemma: blocking AI crawlers protects their content but reduces exposure to potential new readers. Faced with this challenge, "media leaders are increasingly choosing to reopen access," Peham observed. Yet even with open access, success isn't guaranteed. According to OtterlyAI data, media outlets represent just 29 per cent of citations offered by ChatGPT, trailing corporate websites at 36 per cent. And while Google search has traditionally privileged sources recognised as reliable, "we don't see this with ChatGPT," Peham noted. The stakes extend beyond business models. According to the Reuters Institute's 2025 Digital News Report, about 15 per cent of people under 25 now use generative AI to get their news. Given ongoing questions about AI sourcing and reliability, this trend risks confusing readers about information origins and credibility — much like social media did before it. "At some point, someone has to do the reporting," Karolian said. "Without original journalism, none of these AI platforms would have anything to summarise." Perhaps with this in mind, Google is already developing partnerships with news organisations to feed its generative AI features, suggesting potential paths forward. "I think the platforms will realize how much they need the press," predicted Wihbey — though whether that realisation comes soon enough to save struggling newsrooms remains an open question.
New Straits Times
5 days ago
- Business
- New Straits Times
AI search pushing an already weakened media industry to the brink
GENERATIVE artificial intelligence assistants like ChatGPT are cutting into traditional online search traffic, depriving news sites of visitors and impacting the advertising revenue they desperately need, in a crushing blow to an industry fighting for survival. "The next three or four years will be incredibly challenging for publishers everywhere. No one is immune from the AI summaries storm gathering on the horizon," said Matt Karolian, vice-president of research and development at Boston Globe Media. "Publishers need to build their own shelters or risk being swept away." While data remains limited, a recent Pew Research Centre study shows that AI-generated summaries now appearing regularly in Google searches discourage users from clicking through to source articles. When AI summaries are present, users click on suggested links half as often compared with traditional searches. This represents a devastating loss of visitors for online media sites that depend on traffic for advertising revenue and subscription conversions. According to Northeastern University Professor John Wihbey, these trends "will accelerate, and pretty soon, we will have an entirely different web". The dominance of tech giants like Google and Meta had slashed online media advertising revenue, forcing publishers to pivot toward paid subscriptions. But Wihbey said that subscriptions also depend on traffic, and paying subscribers alone aren't sufficient to support major media organisations. The Boston Globe group has begun seeing subscribers sign up through ChatGPT, offering a new touchpoint with potential readers, Karolian said. However, "these remain incredibly modest compared with other platforms, including even smaller search engines". To survive what many see as an inevitable shift, media companies are increasingly adopting GEO (Generative Engine Optimisation) — a technique that replaces traditional SEO (Search Engine Optimisation). This involves providing AI models with clearly labelled content, good structure, comprehensible text and strong presence on social networks and forums like Reddit that get crawled by AI companies. But a fundamental question remains: "Should you allow OpenAI crawlers to crawl your website and your content?" asks Thomas Peham, CEO of optimisation startup OtterlyAI. Burned by aggressive data collection from major AI companies, many news publishers have chosen to fight back by blocking AI crawlers from accessing their content. Some progress has been made on this front. Licensing agreements have emerged between major players, such as the New York Times and Amazon, Google and Associated Press, and Mistral and Agence France-Presse. But the issue is far from resolved, as major legal battles are underway, most notably the New York Times' suit against OpenAI and Microsoft. Publishers face a dilemma: blocking AI crawlers protects their content but reduces exposure to potential new readers. Faced with this challenge, "media leaders are increasingly choosing to reopen access", Peham observed. Yet even with open access, success isn't guaranteed. According to OtterlyAI data, media outlets represent just 29 per cent of citations offered by ChatGPT, trailing corporate websites at 36 per cent. And while Google search has traditionally privileged sources recognised as reliable, "we don't see this with ChatGPT", Peham said. The stakes extend beyond business models. According to the Reuters Institute's 2025 Digital News Report, about 15 per cent of people under 25 use generative AI to get their news. Given questions about AI sourcing and reliability, this trend risks confusing readers about information origins and credibility, much like social media did before it. "At some point, someone has to do the reporting," Karolian said. "Without original journalism, none of these AI platforms would have anything to summarise."
Business Times
7 days ago
- Business
- Business Times
AI search pushing an already weakened media ecosystem to the brink
[NEW YORK] Generative artificial intelligence assistants like ChatGPT are cutting into traditional online search traffic, depriving news sites of visitors and impacting the advertising revenue they desperately need, in a crushing blow to an industry already fighting for survival. 'The next three or four years will be incredibly challenging for publishers everywhere. No one is immune from the AI summaries storm gathering on the horizon,' warned Matt Karolian, vice-president of research and development at Boston Globe Media. 'Publishers need to build their own shelters or risk being swept away.' While data remains limited, a recent Pew Research Centre study reveals that AI-generated summaries now appearing regularly in Google searches discourage users from clicking through to source articles. When AI summaries are present, users click on suggested links half as often compared to traditional searches. This represents a devastating loss of visitors for online media sites that depend on traffic for both advertising revenue and subscription conversions. BT in your inbox Start and end each day with the latest news stories and analyses delivered straight to your inbox. Sign Up Sign Up According to Northeastern University professor John Wihbey, these trends 'will accelerate, and pretty soon we will have an entirely different web.' The dominance of tech giants like Google and Meta had already slashed online media advertising revenue, forcing publishers to pivot toward paid subscriptions. But Wihbey noted that subscriptions also depend on traffic, and paying subscribers alone aren't sufficient to support major media organisations. Limited lifelines The Boston Globe group has begun seeing subscribers sign up through ChatGPT, offering a new touchpoint with potential readers, Karolian said. However, 'these remain incredibly modest compared to other platforms, including even smaller search engines.' Other AI-powered tools like Perplexity are generating even fewer new subscriptions, he added. To survive what many see as an inevitable shift, media companies are increasingly adopting GEO (Generative Engine Optimisation) -- a technique that replaces traditional SEO (Search Engine Optimisation). This involves providing AI models with clearly labeled content, good structure, comprehensible text, and strong presence on social networks and forums like Reddit that get crawled by AI companies. But a fundamental question remains: 'Should you allow OpenAI crawlers to basically crawl your website and your content?' asks Thomas Peham, CEO of optimisation startup OtterlyAI. Burned by aggressive data collection from major AI companies, many news publishers have chosen to fight back by blocking AI crawlers from accessing their content. 'We just need to ensure that companies using our content are paying fair market value,' argued Danielle Coffey, who heads the News/Media Alliance trade organisation. Some progress has been made on this front. Licensing agreements have emerged between major players, such as the New York Times and Amazon, Google and Associated Press, and Mistral and Agence France-Presse, among others. But the issue is far from resolved, as several major legal battles are underway, most notably the New York Times' blockbuster lawsuit against OpenAI and Microsoft. Let them crawl Publishers face a dilemma: blocking AI crawlers protects their content but reduces exposure to potential new readers. Faced with this challenge, 'media leaders are increasingly choosing to reopen access,' Peham observed. Yet even with open access, success isn't guaranteed. According to OtterlyAI data, media outlets represent just 29 per cent of citations offered by ChatGPT, trailing corporate websites at 36 per cent. And while Google search has traditionally privileged sources recognised as reliable, 'we don't see this with ChatGPT,' Peham noted. The stakes extend beyond business models. According to the Reuters Institute's 2025 Digital News Report, about 15 per cent of people under 25 now use generative AI to get their news. Given ongoing questions about AI sourcing and reliability, this trend risks confusing readers about information origins and credibility -- much like social media did before it. 'At some point, someone has to do the reporting,' Karolian said. 'Without original journalism, none of these AI platforms would have anything to summarise.' Perhaps with this in mind, Google is already developing partnerships with news organisations to feed its generative AI features, suggesting potential paths forward. 'I think the platforms will realise how much they need the press,' predicted Wihbey - though whether that realisation comes soon enough to save struggling newsrooms remains an open question. AFP
Time Business News
12-07-2025
- Business
- Time Business News
A Complete Guide to Marketing Your Limo Business in 2025
The luxury transportation industry is evolving rapidly. With growing demand for on-demand services, seamless technology, and tailored experiences, professional car hire services must adapt their marketing approach to stay relevant. In 2025, standing out means combining traditional hospitality with cutting-edge digital execution. Whether you're targeting high-end leisure, corporate accounts, or airport transfers, your strategy needs to be data-driven, automated, and customer-focused. This guide outlines how to market your service effectively in a competitive landscape with the support of platforms like LimoFlow, a specialised SaaS product built by Clever Coders LLC for the chauffeured and shuttle sector. Understanding your ideal customer is the first step. Are you serving business travellers who prioritise speed and reliability? Or are you appealing to event clients who value presentation and luxury? Identifying key customer segments allows you to shape your messaging, choose the right channels, and tailor offers that convert. A professional transport brand that understands its audience can create meaningful campaigns and attract higher-value bookings. First impressions often happen online. Your website should be fast, easy to navigate, and mobile-friendly. More importantly, it must allow visitors to book without needing to call or email. That's where a limo booking tool becomes essential. It should allow users to check real-time availability, choose a preferred vehicle, and pay securely, all within minutes. LimoFlow offers a modern solution that integrates seamlessly into your site, providing a smooth booking experience for clients while simplifying management behind the scenes. A well-designed tool increases conversions and builds trust from the very first click. Search Engine Optimisation (SEO) is one of the most effective long-term marketing investments. When someone searches 'executive car service near me' or 'wedding chauffeur in London,' you want your site to be the first result they see. Use locally relevant keywords on your site, set up and maintain a Google Business Profile, and encourage satisfied clients to leave reviews. Quality blog content answering common transport questions or highlighting your areas of service can also boost visibility. Platforms like LimoFlow are designed with SEO best practices in mind, ensuring your content and booking tools support your rankings rather than hinder them. While SEO is a long game, Pay-Per-Click (PPC) advertising provides quick traffic. You can run targeted ads on Google or social platforms focused on keywords, demographics, or even retargeting visitors who didn't complete a booking. Link your ads to dedicated landing pages that feature a clear call to action and an embedded limo booking tool, making it easier for users to convert without unnecessary steps. Your social profiles are more than just marketing tools; they're digital shop windows. Share updates, behind-the-scenes moments, client testimonials, and vehicle showcases. Use Instagram for stunning visuals, Facebook for local targeting, and LinkedIn for building corporate relationships. Social media builds brand familiarity and can drive direct traffic to your site, especially if you're consistent and authentic in your messaging. Marketing doesn't stop after the first booking. Keep in touch with past customers through email campaigns. Offer loyalty discounts, seasonal packages, or reminders for annual events. This builds repeat business and keeps your brand top of mind. Combine email with retargeting ads, a powerful way to reconnect with visitors who viewed your services but didn't convert. With intelligent limo software, such as LimoFlow, you can automate many of these processes. Customer profiles, booking history, and preferences can be used to deliver tailored messages and offers at the right time. Using analytics is no longer optional. Track your website traffic, ad performance, booking conversions, and client behaviour. Are people abandoning the booking page? Which services get the most attention? What time of year is busiest? LimoFlow supports operational reporting and customer insights that help you refine your offers, pricing, and advertising campaigns for maximum ROI. Growing a professional transport business in 2025 means embracing technology and aligning it with strong customer service. From an easy-to-use limo booking tool to full-featured limo software that supports dispatching, invoicing, and customer engagement, digital tools are reshaping how services are marketed and delivered. Solutions like LimoFlow provide the flexibility and intelligence needed to not just survive, but grow in a competitive market. By focusing on data, convenience, and brand clarity, you'll drive more bookings, increase retention, and ensure your service stands out for all the right reasons. TIME BUSINESS NEWS
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Business Standard
04-07-2025
- Business
- Business Standard
Adcounty Media India makes solid D-Street debut; shares list at 53% premium
Adcounty Media India listing today: Shares of digital marketing company Adcounty Media India made a robust market debut on Friday, July 4, 2025, listing at ₹130 on the BSE SME platform, a premium of 53 per cent from its issue price of ₹85 per share. After the listing, shares of Adcounty Meida were trading at ₹123.5, down 5 per cent from the opening price. Adcounty Media's debut was in-line with the grey market estimates. Ahead of listing, the unlisted shares of the company were trading at ₹125, reflecting a premium of ₹40 or 47 per cent against the issue price. Adcounty Media India IPO subscription Adcounty Media India IPO details Adcounty Media India IPO comprises a fresh issue of 5.96 million equity shares to raise ₹50.69 crore. There is no offer for sale (OFS) component. Adcounty Media IPO was available for subscription from Thursday, June 27, 2025, till Tuesday, July 1, 2025. The basis of allotment of shares was finalised on Wednesday, July 2, 2025. Skyline Financial Services was the registrar of the issue. Narnolia Financial Services was the book-running lead manager of the Adcounty Media IPO. According to the red herring prospectus (RHP), the company plans to use the net fresh issue proceeds to meet capital expenditure requirements, working capital requirements, and expenses for the unidentified acquisition of the company. The remaining funds will be used for general corporate purposes. About Adcounty Media India Incorporated in May 2017, Adcounty Media India is a BrandTech company focused on providing end-to-end solutions to brands, covering everything from branding to performance optimisation. It serves a diverse range of clients spanning various industries. The company operates multiple websites across various verticals, offers mobile apps, and provides a programmatic tool called BidCounty. Its range of services includes Programmatic Advertising and Search Engine Optimisation (SEO).
