20 hours ago
- Entertainment
- Time of India
Ayushmann Khurrana encourages Indians to ‘take a break from stress'
HighlightsDigital travel platform Agoda has launched its India campaign titled 'Escape the Stress, See The World For Less', featuring Bollywood actor Ayushmann Khurrana in a double role. The campaign emphasizes the importance of taking frequent breaks in a fast-paced world and positions Agoda as the affordable travel solution for stress-free getaways. Ayushmann Khurrana, portraying the character 'Chief Wellness Officer' Mr. Vacaywala, highlights the need to recharge, while Agoda's Country Director India, Gaurav Malik, notes that 80% of Indian travelers prioritize relaxation as their main motivation for travel.
Digital travel platform
Agoda
has launched its latest India campaign, 'Escape the Stress, See The World For Less', featuring Bollywood actor
Ayushmann Khurrana
in a double role.
The campaign highlights the increasing need for frequent breaks in today's fast-paced world and positions Agoda as the go-to travel solution for
affordable getaways
.
In the new TV commercial, Khurrana takes on dual roles. He is first seen as an overworked employee before appearing in the role of the charismatic "Chief Wellness Officer"
Mr. Vacaywala
, who provides the perfect solution:
stress-free travel
with Agoda.
The ad cleverly showcases how Agoda's competitive prices make frequent escapes possible, allowing people to refresh and recharge.
Khurrana shared, 'Between juggling jam-packed schedules and marathon days on set, I could definitely use a Vacaywala in my life.
Playing this character for Agoda's campaign was a blast, and it was a fun reminder that we all need to hit pause and recharge every now and then.'
Gaurav Malik, country director India at Agoda shared, "Ayushmann brings a unique charm to this campaign, embodying the essence of what Agoda stands for – making travel fun as well as stress-free and affordable. And the message of his 'Mr. Vacaywala' persona rings true.'
'When we surveyed 2025
travel motivations
, 80% per cent of Indian respondents gave relaxation as the prime reason to travel, so we're excited to see how the '
take a break from stress
' message will appeal to
Indian travelers
," Malik added.
The campaign will reach audiences on both television and digital channels.
Watch the videos here: