Ayushmann Khurrana encourages Indians to ‘take a break from stress'
Digital travel platform
Agoda
has launched its latest India campaign, 'Escape the Stress, See The World For Less', featuring Bollywood actor
Ayushmann Khurrana
in a double role.
The campaign highlights the increasing need for frequent breaks in today's fast-paced world and positions Agoda as the go-to travel solution for
affordable getaways
.
In the new TV commercial, Khurrana takes on dual roles. He is first seen as an overworked employee before appearing in the role of the charismatic "Chief Wellness Officer"
Mr. Vacaywala
, who provides the perfect solution:
stress-free travel
with Agoda.
The ad cleverly showcases how Agoda's competitive prices make frequent escapes possible, allowing people to refresh and recharge.
Khurrana shared, 'Between juggling jam-packed schedules and marathon days on set, I could definitely use a Vacaywala in my life.
Playing this character for Agoda's campaign was a blast, and it was a fun reminder that we all need to hit pause and recharge every now and then.'
Gaurav Malik, country director India at Agoda shared, "Ayushmann brings a unique charm to this campaign, embodying the essence of what Agoda stands for – making travel fun as well as stress-free and affordable. And the message of his 'Mr. Vacaywala' persona rings true.'
'When we surveyed 2025
travel motivations
, 80% per cent of Indian respondents gave relaxation as the prime reason to travel, so we're excited to see how the '
take a break from stress
' message will appeal to
Indian travelers
," Malik added.
The campaign will reach audiences on both television and digital channels.
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