Latest news with #SelinBahadirli
Fintech News ME
12 hours ago
- Business
- Fintech News ME
Mastercard Rolls Out AI-Driven Card Reissuance Tool in EEMEA
Mastercard has launched Account Intelligence Reissuance, an AI-driven tool designed to support card issuers in the Eastern Europe, Middle East, and Africa (EEMEA) region with managing card reissuance more efficiently and reducing fraud-related losses. The service uses Mastercard's proprietary AI and network data to evaluate the risk associated with compromised cards. It provides automated recommendations on which cards should be monitored or replaced, aiming to streamline a traditionally manual and costly process. Card fraud remains a significant challenge for issuers and merchants, often requiring the replacement of large volumes of payment cards following data breaches or other compromises. The new tool supports both physical and digital card skimming scenarios and enables issuers to sort primary account numbers (PANs) based on risk more precisely. 'At Mastercard, we have developed a comprehensive portfolio of fraud products that offer valuable and advanced insights and data,' said Selin Bahadirli, Executive Vice President, Services, EEMEA, Mastercard. 'We are delighted to expand our proposition with Account Intelligence Reissuance that goes one step further by allowing issuers to aggregate data, measure risk and prioritise the most compromised cards for reissuance.' The service builds on Mastercard's existing Decision Intelligence capabilities, which monitor 159 billion transactions annually to identify suspicious activity. Recent generative AI upgrades to its fraud detection systems have improved real-time analysis of account, transaction, merchant, and device data. Mastercard is also developing AI solutions at its Centre for Advanced AI and Cyber Technology in Dubai, launched in partnership with the UAE government. The centre focuses on building regional AI expertise and tools aimed at detecting cyber threats, data breaches, and fraud. The Account Intelligence Reissuance service is expected to expand to Asia Pacific, North America, and Latin America later in the year.
Zawya
14 hours ago
- Business
- Zawya
Mastercard steps up fraud prevention efforts with launch of Account Intelligence Reissuance service in EEMEA
Dubai, UAE: Mastercard has introduced Account Intelligence Reissuance, an advanced fraud prevention service to efficiently manage the card reissuance process, in the Eastern Europe, Middle East and Africa (EEMEA) region. The product leverages Mastercard's proprietary Artificial Intelligence (AI) technology and network purview to assess the level of risk associated with a card and provide AI-driven actionable recommendations about which cards need to be monitored or replaced. Card fraud costs card issuers and merchants billions of dollars each year. Issuers often sort primary account numbers (PANs) based on risk level and reissue their compromised cards to prevent further unauthorized transactions. This is costly and requires manual intervention. Mastercard Account Intelligence Reissuance streamlines and automates the process, stepping up fraud prevention efforts addressing both physical and digital card skimming. 'At Mastercard, we have developed a comprehensive portfolio of fraud products that offer valuable and advanced insights and data. We are delighted to expand our proposition with Account Intelligence Reissuance that goes one step further by allowing issuers to aggregate data, measure risk and prioritize the most compromised cards for reissuance. Powered by our world-class AI technology, this highly accurate solution will significantly enhance credit card fraud prevention and customer protection efforts across the industry,' said Selin Bahadirli, executive vice president, Services, EEMEA, Mastercard. As the digital economy expands – and new fraud types emerge – Mastercard has continually evolved its innovative capabilities to protect customers and consumers at all stages of the payment lifecycle. Mastercard's Decision Intelligence capabilities help to protect its customers and cardholders from fraud across Mastercard's 159 billion transactions per year. GenAI enhancements to Mastercard's solutions have enabled issuers to assess account, purchase, merchant and device information faster, making it easier to detect fraud in real time. Mastercard is also harnessing the power of AI through its Center for Advanced AI and Cyber Technology in Dubai, established in collaboration with the UAE's Artificial Intelligence, Digital Economy and Remote Work Applications Office. Drawing on the company's technical knowledge and expertise, the initiative aims to enhance AI capabilities and readiness in the region. The pioneering AI solutions developed at the Center are helping detect cyberattacks, data breaches and fraud, making the digital ecosystem safer for governments, banks, merchants and consumers. The solution is planned to be rolled out in Asia Pacific, North America and Latin America later this year. About Mastercard Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Al Bawaba
14 hours ago
- Business
- Al Bawaba
Mastercard steps up fraud prevention efforts with launch of Account Intelligence Reissuance service in EEMEA
Mastercard has introduced Account Intelligence Reissuance, an advanced fraud prevention service to efficiently manage the card reissuance process, in the Eastern Europe, Middle East and Africa (EEMEA) region. The product leverages Mastercard's proprietary Artificial Intelligence (AI) technology and network purview to assess the level of risk associated with a card and provide AI-driven actionable recommendations about which cards need to be monitored or fraud costs card issuers and merchants billions of dollars each year. Issuers often sort primary account numbers (PANs) based on risk level and reissue their compromised cards to prevent further unauthorized transactions. This is costly and requires manual intervention. Mastercard Account Intelligence Reissuance streamlines and automates the process, stepping up fraud prevention efforts addressing both physical and digital card skimming. 'At Mastercard, we have developed a comprehensive portfolio of fraud products that offer valuable and advanced insights and data. We are delighted to expand our proposition with Account Intelligence Reissuance that goes one step further by allowing issuers to aggregate data, measure risk and prioritize the most compromised cards for reissuance. Powered by our world-class AI technology, this highly accurate solution will significantly enhance credit card fraud prevention and customer protection efforts across the industry,' said Selin Bahadirli, executive vice president, Services, EEMEA, the digital economy expands – and new fraud types emerge – Mastercard has continually evolved its innovative capabilities to protect customers and consumers at all stages of the payment lifecycle. Mastercard's Decision Intelligence capabilities help to protect its customers and cardholders from fraud across Mastercard's 159 billion transactions per year. GenAI enhancements to Mastercard's solutions have enabled issuers to assess account, purchase, merchant and device information faster, making it easier to detect fraud in real is also harnessing the power of AI through its Center for Advanced AI and Cyber Technology in Dubai, established in collaboration with the UAE's Artificial Intelligence, Digital Economy and Remote Work Applications Office. Drawing on the company's technical knowledge and expertise, the initiative aims to enhance AI capabilities and readiness in the region. The pioneering AI solutions developed at the Center are helping detect cyberattacks, data breaches and fraud, making the digital ecosystem safer for governments, banks, merchants and consumers. The solution is planned to be rolled out in Asia Pacific, North America and Latin America later this year.
Zawya
10-04-2025
- Business
- Zawya
HEC Paris, Doha collaborates with Mastercard: Unveiling the Mastercard Fellowship Program in AI
Doha, Qatar: HEC Paris, the world's top-ranked business school for Executive Education, has entered into a strategic engagement with Mastercard, becoming the official academic collaborator for Mastercard's executive education programs in Qatar. The collaboration was officially marked by a signing ceremony at HEC Paris' state-of-the-art Doha campus, reinforcing a shared commitment to advancing executive education in the region. This collaboration combines HEC Paris' globally recognized academic expertise with Mastercard's industry leadership in payments technology, offering transformative learning experiences tailored for business leaders across Eastern Europe, Middle East, and Africa (EEMEA) region. The first program to be delivered under this collaboration is the Mastercard Fellowship Program in Artificial Intelligence, designed to equip executives and senior managers with deep, practical insights into AI applications within the payments, fintech, and broader financial sectors. Future cohorts will also include public sector leaders, reflecting AI's increasing impact across industries. The program will focus on practical and strategic aspects of AI, covering key topics such as digital transformation, fintech innovation, data governance, regulatory compliance, AI-powered cyber security and fraud detection, and the strategic implications of blockchain and cryptocurrency. As part of its efforts to enhance AI capabilities and readiness in the region, Mastercard has launched the Center for Advanced AI and Cyber Technology in Dubai in collaboration with the UAE's Artificial Intelligence, Digital Economy and Remote Work Applications Office. The collaboration will also see the rollout of the Mastercard Women's Leadership Program, which empowers women in business to excel in top-tier roles, amplify their influence, and expand their professional networks. Through targeted modules, participants will master critical leadership skills such as navigating complex ecosystems, executive and board-level decision making, and crafting a robust leadership toolkit. Graduates will join Mastercard's Women's Leadership Network (WLN), a dynamic community with 49 chapters across all five Mastercard regions with 6,500 global members, fostering ongoing growth and connection. Dr. Pablo Martin de Holan, Dean of HEC Paris, Doha emphasized the collaboration's transformative potential: 'True progress is driven by shared values and a steadfast commitment to shaping the future. This collaboration is more than just a milestone—it reflects Qatar's dedication to innovation and global leadership. By uniting HEC Paris' legacy of academic excellence with Mastercard's industry expertise, we equip executives with the strategic vision and transformative knowledge to become better leaders and drive meaningful impact in an era of rapid technological change.' Speaking at the signing ceremony, Selin Bahadirli, Executive Vice President, Services, EEMEA, Mastercard highlighted the aligned strategic vision: " Mastercard is committed to accelerating digital transformation by equipping current and future leaders with essential capabilities. Our collaboration with HEC Paris, Doha reflects our joint commitment to nurture executive talent and drive tangible innovation, not only within the financial services but across the entire EEMEA region." This collaboration aligns with Qatar National Vision 2030, contributing to the development of a knowledge-based economy. By empowering business leaders with cutting-edge expertise in digital transformation, innovation and strategic leadership, the initiative will drive sustainable growth and long-term impact both in Qatar and across the region. About Mastercard Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Zawya
14-03-2025
- Business
- Zawya
UAE-founded CredibleX joins Mastercard to empower SMEs via first-of-kind product utilisation in region
UAE – Mastercard's Small Business Credit Analytics (SBCA) will be integrated into CredibleX's embedded financing journey where this innovative partnership offers the first utilisation of this product in the region, according to a press release. CredibleX, which was founded in Abu Dhabi, will have enhanced data-driven insights based on anonymised and aggregated transaction data. It will empower SMEs by enhancing and simplifying their access to financing. Small Business Credit Analytics, developed by Mastercard, provides lenders with robust, data-driven insights, with the consent of the business, to help assess the financial performance and retail sales of small businesses. The impact of this partnership extends beyond improved credit access, as it drives financial inclusion for SMEs across the UAE. Selin Bahadirli, EVP, Services, EEMEA at Mastercard, said: 'This partnership with CredibleX underscores Mastercard's commitment to supporting the SME ecosystem in the UAE.' Bahadirli noted: 'SBCA is a game-changer, offering unparalleled insights into small business performance. Together, we aim to empower SMEs with better credit access, improved loan terms, and enhanced opportunities for growth.' Meanwhile, the Co-Founder and Chief Product Officer at CredibleX, Hassan Reda, said: 'This partnership is a testament to our shared vision of enabling financial inclusion and innovation.' Reda concluded: 'By combining CredibleX's expertise in lending with Mastercard's advanced analytics, we are setting a new benchmark for data driven SME financing in the region.' Source: Mubasher
