Mastercard Rolls Out AI-Driven Card Reissuance Tool in EEMEA
Mastercard has launched Account Intelligence Reissuance, an AI-driven tool designed to support card issuers in the Eastern Europe, Middle East, and Africa (EEMEA) region with managing card reissuance more efficiently and reducing fraud-related losses.
The service uses Mastercard's proprietary AI and network data to evaluate the risk associated with compromised cards.
It provides automated recommendations on which cards should be monitored or replaced, aiming to streamline a traditionally manual and costly process.
Card fraud remains a significant challenge for issuers and merchants, often requiring the replacement of large volumes of payment cards following data breaches or other compromises.
The new tool supports both physical and digital card skimming scenarios and enables issuers to sort primary account numbers (PANs) based on risk more precisely.
'At Mastercard, we have developed a comprehensive portfolio of fraud products that offer valuable and advanced insights and data,'
said Selin Bahadirli, Executive Vice President, Services, EEMEA, Mastercard.
'We are delighted to expand our proposition with Account Intelligence Reissuance that goes one step further by allowing issuers to aggregate data, measure risk and prioritise the most compromised cards for reissuance.'
The service builds on Mastercard's existing Decision Intelligence capabilities, which monitor 159 billion transactions annually to identify suspicious activity.
Recent generative AI upgrades to its fraud detection systems have improved real-time analysis of account, transaction, merchant, and device data.
Mastercard is also developing AI solutions at its Centre for Advanced AI and Cyber Technology in Dubai, launched in partnership with the UAE government.
The centre focuses on building regional AI expertise and tools aimed at detecting cyber threats, data breaches, and fraud.
The Account Intelligence Reissuance service is expected to expand to Asia Pacific, North America, and Latin America later in the year.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fintech News ME
18 hours ago
- Fintech News ME
Mastercard Rolls Out AI-Driven Card Reissuance Tool in EEMEA
Mastercard has launched Account Intelligence Reissuance, an AI-driven tool designed to support card issuers in the Eastern Europe, Middle East, and Africa (EEMEA) region with managing card reissuance more efficiently and reducing fraud-related losses. The service uses Mastercard's proprietary AI and network data to evaluate the risk associated with compromised cards. It provides automated recommendations on which cards should be monitored or replaced, aiming to streamline a traditionally manual and costly process. Card fraud remains a significant challenge for issuers and merchants, often requiring the replacement of large volumes of payment cards following data breaches or other compromises. The new tool supports both physical and digital card skimming scenarios and enables issuers to sort primary account numbers (PANs) based on risk more precisely. 'At Mastercard, we have developed a comprehensive portfolio of fraud products that offer valuable and advanced insights and data,' said Selin Bahadirli, Executive Vice President, Services, EEMEA, Mastercard. 'We are delighted to expand our proposition with Account Intelligence Reissuance that goes one step further by allowing issuers to aggregate data, measure risk and prioritise the most compromised cards for reissuance.' The service builds on Mastercard's existing Decision Intelligence capabilities, which monitor 159 billion transactions annually to identify suspicious activity. Recent generative AI upgrades to its fraud detection systems have improved real-time analysis of account, transaction, merchant, and device data. Mastercard is also developing AI solutions at its Centre for Advanced AI and Cyber Technology in Dubai, launched in partnership with the UAE government. The centre focuses on building regional AI expertise and tools aimed at detecting cyber threats, data breaches, and fraud. The Account Intelligence Reissuance service is expected to expand to Asia Pacific, North America, and Latin America later in the year.
Zawya
20 hours ago
- Zawya
Mastercard steps up fraud prevention efforts with launch of Account Intelligence Reissuance service in EEMEA
Dubai, UAE: Mastercard has introduced Account Intelligence Reissuance, an advanced fraud prevention service to efficiently manage the card reissuance process, in the Eastern Europe, Middle East and Africa (EEMEA) region. The product leverages Mastercard's proprietary Artificial Intelligence (AI) technology and network purview to assess the level of risk associated with a card and provide AI-driven actionable recommendations about which cards need to be monitored or replaced. Card fraud costs card issuers and merchants billions of dollars each year. Issuers often sort primary account numbers (PANs) based on risk level and reissue their compromised cards to prevent further unauthorized transactions. This is costly and requires manual intervention. Mastercard Account Intelligence Reissuance streamlines and automates the process, stepping up fraud prevention efforts addressing both physical and digital card skimming. 'At Mastercard, we have developed a comprehensive portfolio of fraud products that offer valuable and advanced insights and data. We are delighted to expand our proposition with Account Intelligence Reissuance that goes one step further by allowing issuers to aggregate data, measure risk and prioritize the most compromised cards for reissuance. Powered by our world-class AI technology, this highly accurate solution will significantly enhance credit card fraud prevention and customer protection efforts across the industry,' said Selin Bahadirli, executive vice president, Services, EEMEA, Mastercard. As the digital economy expands – and new fraud types emerge – Mastercard has continually evolved its innovative capabilities to protect customers and consumers at all stages of the payment lifecycle. Mastercard's Decision Intelligence capabilities help to protect its customers and cardholders from fraud across Mastercard's 159 billion transactions per year. GenAI enhancements to Mastercard's solutions have enabled issuers to assess account, purchase, merchant and device information faster, making it easier to detect fraud in real time. Mastercard is also harnessing the power of AI through its Center for Advanced AI and Cyber Technology in Dubai, established in collaboration with the UAE's Artificial Intelligence, Digital Economy and Remote Work Applications Office. Drawing on the company's technical knowledge and expertise, the initiative aims to enhance AI capabilities and readiness in the region. The pioneering AI solutions developed at the Center are helping detect cyberattacks, data breaches and fraud, making the digital ecosystem safer for governments, banks, merchants and consumers. The solution is planned to be rolled out in Asia Pacific, North America and Latin America later this year. About Mastercard Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Arabian Post
a day ago
- Arabian Post
Digital Payment Surge Fuels Ethiopia's Fintech Ambitions
Ethiopia's financial sector has entered a decisive phase as Nib International Bank and Arifpay Financial Technologies formally join forces to upscale the nation's digital payment infrastructure. With card acceptance, a merchant‑centric app and payment gateway on the launchpad, the alliance aims to expand financial inclusion, support small and medium enterprises and attract foreign currency inflows. Nib International Bank, the country's sixth‑largest private lender, brings to the table its extensive branch network and newly launched digital platforms—Nib Amber Pay and Paystream introduced earlier in 2025. Arifpay, recognised locally for its fintech innovation, contributes cutting‑edge mobile POS solutions and a real‑time payments gateway. Under the deal unveiled on 21 June, businesses will gain access to smart POS terminals accepting Visa, Mastercard and UnionPay—a boost for merchants serving international clients and formalising previously cash‑only operations. A digital payment gateway will support online platforms and comes bundled with a free e‑commerce interface, enhancing ease of entry for SMEs into the digital marketplace. ADVERTISEMENT The partners are also rolling out a merchant app with analytics functionality. The tool enables vendors to oversee daily transactions, analyse customer behaviour, and optimise cash flows in real time—tools that are critical to small business competitiveness. Henok Kebede, chief executive officer of Nib Bank, framed the alliance as a direct step toward modernising bank services: 'Combining our infrastructure with Arifpay's technology, we are positioned to deliver practical, customer‑focused solutions that support business growth and financial inclusion'. Arifpay CEO Rediet Tsigeberhan expressed a similar sentiment, labelling the scheme a vehicle for scaling fintech innovation beyond Ethiopia's major urban centres. Economic analysts note the timing aligns with Ethiopia's drive to diversify revenue sources and attract foreign exchange—especially from tourism and diaspora remittances. Upgrading merchant payment systems plays a strategic role in formalising transactions and improving foreign currency reporting. Arifpay's local prominence and Nib Bank's infrastructure reinforce the partnership's potential to deepen reach across Ethiopia's varied economic zones, including rural areas underserved by traditional banking networks. Since its founding in 1999 and with a network spanning 48 branches, Nib Bank has demonstrated steady digital evolution. In December 2024 it launched a prepaid Mastercard; its digital wallet initiatives earlier this year laid the groundwork for the current integration. Arifpay's backend architecture and developer reach, meanwhile, have been steadily refined to cater to merchant-focused platforms. This initiative follows broader trends across sub‑Saharan Africa, where banks and fintechs are increasingly uniting to drive digital financial services. Expert commentary suggests that scalable POS systems and simplified merchant onboarding can significantly accelerate financial inclusion goals, lifting transactional transparency and reducing the informal cash economy. Ethiopia's banking regulator and fintech stakeholders have been advocating interoperability and infrastructure standardisation. The 'Super Merchant' construct under this partnership allows Nib to integrate Arifpay's systems directly into its banking apps, reducing friction in merchant onboarding and service adoption. Early-adopter SMEs are expected to benefit from the capability to execute payments, monitor sales and retrieve transaction data via mobile. For many micro‑enterprises, these tools have been out of reach until now, due to cost barriers or lack of technological support. The partnership also places Ethiopia's digital transformation in a comparative regional context. While neighbouring economies deploy mobile money and agent‑banking models at scale, Ethiopia has lagged in digital merchant payments. This move could narrow that gap, promoting cross‑border commercial integration and enhancing transparency in remittance flows—critical for macroeconomic stability. As implementation begins, attention will centre on deployment speed, merchant uptake rates and the scalability of under‑resourced rural distribution channels. Stakeholders will monitor whether this model prompts competitor banks to follow suit, potentially engendering a widespread digital payments landscape. The collaboration marks a notable evolution from Ethiopia's earlier cautious digital banking approach. With bank regulation evolving and fintechs demonstrating local relevance, both incumbents and disruptors are now positioning themselves to lead in areas that directly affect economic activity and inclusion.
