Latest news with #Sethumadhavan
Time of India
2 days ago
- Entertainment
- Time of India
‘Snehakkoottu': Here's everything about the Malayalam serial that celebrates 'happily divorced' Pallavi
Snehakkoottu, a Malayalam television serial, has garnered attention for its bold narrative centered around Pallavi's fight for divorce from a toxic marriage, surpassing 250 episodes. The show explores themes of self-worth and second chances, with Sethumadhavan becoming Pallavi's support. Its original script has led to a Kannada adaptation, Snehada Kadhalalli, further expanding its reach and popularity. Malayalam television continues to evolve, and Snehakkoottu is a shining example of how bold storytelling and fresh perspectives are changing the face of serials. The show has not only crossed 250 episodes since its premiere in August 2024 but has also sparked conversations around divorce, self-worth, and second chances in love. The story At the heart of Snehakkoottu is the story of Pallavi , a woman who fights not to save her marriage, but to escape it. The one-line pitch — a woman fighting for her right to divorce — is a bold deviation from the usual portrayal of sacrificial heroines in Malayalam serials. The show follows Pallavi's journey from a toxic arranged marriage with Indran to reclaiming her life and freedom. The show introduces Sethumadhavan, played by Krishna Kumar , as the unexpected hero. Once just the event manager at Pallavi and Indran's wedding, Sethu becomes Pallavi's anchor as she navigates the painful journey of divorce. The narrative has now progressed to a hopeful phase, with Pallavi officially divorced and beginning to envision a new chapter with Sethu. The cast The serial stars Shilji Maria as Pallavi, alongside Krishna Kumar, Raihan, Vidhya, Julie, Diya, Anand, Saji Surya, Naveen Arakkal, and Devi Chandana, delivering powerful performances. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch CFD với công nghệ và tốc độ tốt hơn IC Markets Đăng ký Undo Crossover episode adds spark Adding more excitement, Snehakkoottu recently featured a crossover episode with Pavithram, bringing popular characters Vikram and Vedha into Pallavi's world — a move that fans of both serials thoroughly enjoyed. The 'original tale' Unlike many serials that follow adapted storylines, Snehakkoottu boasts an original script, which has earned it critical and viewer appreciation. Its popularity has now crossed borders with a Kannada adaptation titled Snehada Kadhalalli, which is also gaining traction. When and where to watch? Watch Snehakkoottu every day at 6:30 PM on Asianet. Get the latest lifestyle updates on Times of India, along with Eid wishes , messages and quotes !
The Hindu
31-05-2025
- Business
- The Hindu
World Milk Day: dairy sector requires support to meet global challenges
As the world celebrates World Milk Day on June 1, the dairy sector stands at a critical crossroads —balancing its crucial role in nutrition, rural livelihoods, and food security with the urgent demands of sustainability and climate resilience. This year, the focus of World Milk Day is on sustainability and climate resilience in the dairy industry. India, the world's largest milk producer, is increasingly pushing for sustainable milk production and nutritional security through the dairy sector. This industry contributes over 6% to the country's GDP and supports the livelihoods of over 80 million dairy farmers. Around 12-14% of agricultural income comes from dairying. India accounts for 24.64% of global milk production, says Dr. T.P. Sethumadhavan, former Director of Entrepreneurship at Kerala Veterinary and Animal Sciences University. With India's per capita milk consumption at 479 grams per day — far above the global average of 371 grams — the sector plays a vital role in ensuring national food security, he said. Low-carbon strategies 'Globally, dairy is under increasing scrutiny for its environmental impact, especially methane emissions. However, India's largely smallholder-driven dairy system emits far less than the heavily industrialised models of developed nations. As conversations around climate action, carbon neutrality, and clean food systems grow louder, India is pushing forward with low-carbon strategies, native breed conservation, and scientific innovations to future-proof its dairy economy, ' Dr. Sethumadhavan pointed out. Dairy production costs are rising sharply, with quality feed prices surging by 246% over the past three decades, while milk prices have climbed only 68%. In India, less than 28% of milk is handled by the organised sector, including cooperatives, leaving over 70% in the unorganized sector — where quality control remains a major challenge. Crossbred cattle are on the rise globally, with Kerala leading the way at 96%, far ahead of the national average of 30%. While crossbreeding boosts productivity, India is also focusing on preserving indigenous breeds. 'Disease remains a major threat to dairy production. In 2024–25, India's milk output dropped by 10% due to widespread outbreaks. Climate change, drought, and infections such as lumpy skin disease, foot-and-mouth disease, and mastitis continue to inflict massive losses—mastitis alone causes an estimated ₹14,000 crore in damages annually, ' he noted. India's dairy sector needs a focused support package targeting smallholders, women, and entrepreneurs, with aid for production, processing, marketing, and investments in quality control, disease surveillance, and technology. With brands like Amul expanding globally, the sector is evolving into a dynamic business hub. However, the push for A2 milk must avoid misleading campaigns against crossbred cattle. While A1 and A2 milk differ in protein makeup, the debate should remain grounded in science, not marketing spin, Dr. Sethumadhavan noted.
