Latest news with #ShareACoke
Daily Mail
2 days ago
- Entertainment
- Daily Mail
Pepsi copies Coca-Cola's most famous campaign
By Published: Updated: Pepsi is cheekily borrowing a page from Coca-Cola's playbook. 'Share a Pepsi' is a new campaign that riffs off Coke's iconic idea of putting names on bottles. Pepsi's twist is skipping people and going straight for the food — with labels like 'burgers', 'pizza', and 'tacos' front and center. 'Definitely prefer a burger over a Bruce,' joked one Instagram user. The idea is that soda fans pair drinks with their favorite foods. Coca-Cola's 'Share a Coke' campaign became a cultural phenomenon when it first hit shelves in 2014, letting people find bottles with their name — or send a flirty message via soda. Coke even revived it this year, offering digital custom bottles and a chance to win a trip to Hawaii. The promo runs through June 30, with chances to win a free limited-edition bottle on social or via the Pepsi Drops platform. Fans can also get $5 off DoorDash when they order two Pepsis. Pepsi has been one of Coca-Cola's longtime rivals despite being dethroned by Dr Pepper as the No 2 soda brand in the US. It's also one of the beverages heavily affected by tariffs imposed by President Donald Trump since much of its concentrate is made in Ireland. Fans praised Coca-Cola for reviving its 'Share a Coke' campaign last April. The limited-time special debuted in the US in 2014 and ran through 2018. However, the company revamped it by allowing drinkers to access a Share a Coke digital hub, where customers can personalize products. A Share a Coke truck has also been making stops in various cities in the US to give fans in-person digital experiences. If that wasn't enough for people to rave about, the company is also giving them the chance to win a trip to Hawaii and Share a Coke-themed merchandise. Everyone interested in trying for a Hawaiian adventure has until June 22 to enter the contest. Besides 'Share a Coke,' Coca-Cola is planning to revive its fan-favorite Diet Cherry Coke. The soda, which will return in retro-style packaging, will be back in various retailers nationwide beginning in mid-July for a limited time. Outside of the campaigns and products, the soda brands were the talk of social media due to noticeable drink swaps. Subway made headlines last year by ending its relationship with Coca-Cola and entering a 10-year agreement with PepsiCo . All Subway restaurants in the US have been offering Pepsi beverages since January, which left Reddit users wanting nothing to do with the sandwich chain. Costco also sparked a social media frenzy by announcing its plan to swap Pepsi for Coca-Cola drinks in its food courts.
Daily Mail
2 days ago
- Entertainment
- Daily Mail
Cheeky Pepsi copies Coca-Cola's most famous campaign: 'I NEED ONE'
Pepsi is cheekily borrowing a page from Coca-Cola's playbook. 'Share a Pepsi' is a new campaign that riffs off Coke's iconic idea of putting names on bottles. Pepsi's twist is skipping people and going straight for the food — with labels like 'burgers', 'pizza', and 'tacos' front and center. 'Definitely prefer a burger over a Bruce,' joked one Instagram user. The idea is that soda fans pair drinks with their favorite foods. Coca-Cola's 'Share a Coke' campaign became a cultural phenomenon when it first hit shelves in 2014, letting people find bottles with their name — or send a flirty message via soda. Coke even revived it this year, offering digital custom bottles and a chance to win a trip to Hawaii. The promo runs through June 30, with chances to win a free limited-edition bottle on social or via the Pepsi Drops platform. Fans can also get $5 off DoorDash when they order two Pepsis. Pepsi has been one of Coca-Cola's longtime rivals despite being dethroned by Dr Pepper as the No 2 soda brand in the US. It's also one of the beverages heavily affected by tariffs imposed by President Donald Trump since much of its concentrate is made in Ireland. Fans praised Coca-Cola for reviving its 'Share a Coke' campaign last April. The limited-time special debuted in the US in 2014 and ran through 2018. However, the company revamped it by allowing drinkers to access a Share a Coke digital hub, where customers can personalize products. A Share a Coke truck has also been making stops in various cities in the US to give fans in-person digital experiences. If that wasn't enough for people to rave about, the company is also giving them the chance to win a trip to Hawaii and Share a Coke-themed merchandise. Everyone interested in trying for a Hawaiian adventure has until June 22 to enter the contest. Besides 'Share a Coke,' Coca-Cola is planning to revive its fan-favorite Diet Cherry Coke. The soda, which will return in retro-style packaging, will be back in various retailers nationwide beginning in mid-July for a limited time. Outside of the campaigns and products, the soda brands were the talk of social media due to noticeable drink swaps. Subway made headlines last year by ending its relationship with Coca-Cola and entering a 10-year agreement with PepsiCo. All Subway restaurants in the US have been offering Pepsi beverages since January, which left Reddit users wanting nothing to do with the sandwich chain. Costco also sparked a social media frenzy by announcing its plan to swap Pepsi for Coca-Cola drinks in its food courts. However, unlike Subway, multiple Reddit users were thrilled about the change because they're not Pepsi fans. The retailer revealed the machines would be replaced this summer, but customers spotted the first one in March during the grand opening of a store in California.
Straits Times
28-05-2025
- Business
- Straits Times
Coca-Cola's Share A Coke campaign back after 10 years with over 170 popular names
Coca-Cola's Share A Coke campaign back after 10 years with over 170 popular names SINGAPORE – Keen to see your name on a Coca-Cola can? The global beverage manufacturer's Share A Coke campaign – which originated in Australia in 2011 and was first launched in Singapore in 2015 – replaced the iconic Coca-Cola logo with popular names and titles. This time, more than 170 options – including fun nicknames like Lao Ban (boss in Chinese) and Bestie, and local surnames like Lim and Tan – will be printed on Coca-Cola cans. These can be found at major supermarkets and convenience stores islandwide. To personalise a can, go to either or visit an interactive Personalisation Hub across the country. Until June 1, head to the Level 1 atrium at Plaza Singapura mall to customise up to two Coca-Cola cans between 10am and 10pm daily. The purchase of $6 worth of products from participating brands such as Coke, Coke Zero, Sprite and Fanta Schweppes on site will entitle a customer to one customised can. On top of that, the purchase of at least three drinks (cups or bottles) from participating retailers will also entitle one to a customised can. The Share A Coke campaign aims to get people to connect in real life through something personal, playful and meaningful. In a press statement, director of marketing at Coca-Cola Singapore-Malaysia Chrystian A. Lim said: ' In 2025 , we're offering even more personalised options and in-person experiences that help people come together bey ond the screen.' Join ST's Telegram channel and get the latest breaking news delivered to you.
Identity
29-04-2025
- Entertainment
- Identity
Share a Coke is Back—Bigger, Bolder, and More Personal Than Ever!
The magic of finding your name on an iconic Coca-Cola bottle is back, and this time, the experience is even more unforgettable! With 4D OOH billboards lighting up the city! The streets are buzzing with exciting billboards—hinting at something BIG. Now, you can find your name (or your loved ones') on a Coke can or bottle. So, who's the first person you're grabbing a Coke with? Tag them and let's make new memories! Spot the billboards? Share them with us! @CocaColaEgypt #CocaCola #ShareACoke #MemoriesWithCoke #RealMagic كوكاكولا_أحلى_مع #سحرها_حقيقي # Stay tuned for more surprises! The magic of sharing is real.
Buzz Feed
13-04-2025
- Entertainment
- Buzz Feed
5 Key Takeaways About Coca-Cola's New "Share A Coke" Campaign, According To Global VP Islam ElDessouky
Coca-Cola's iconic 'Share a Coke' campaign is back, but this time, it's reimagined for a new generation. Coke's Global VP of Creative, Islam ElDessouky, shared insights into what makes this iteration different from the last time they did it and why it's launching now. Here are the biggest takeaways from our conversation. 1. Share a Coke is back, and it's all about connection Coca-Cola's beloved campaign, which first launched in 2011, is returning after several years. But this time, it's been designed to foster real connections in an era when digital interactions dominate. 'We wanted to bring it back thinking… that this generation, despite having so many connection opportunities, actually complains a lot about feeling disconnected,' ElDessouky explains. 'This is a good invitation. It's a good reminder. Find the names of those who are close to you, your crew, your people, and use this as an opportunity to connect.' 2. This version is made for the digital age When Coca-Cola first introduced 'Share a Coke,' social media was in its early stages. Today, sharing means something completely different, and the campaign has evolved to reflect that. 'In 2011, sharing was not what sharing is today,' says ElDessouky. 'Sharing today is ingrained in digital culture. Everything is shared—the article, the voice note, sending a message or DM on Instagram is a form of sharing.' The new campaign embraces digital co-creation, giving consumers tools to personalise and expand on this concept of sharing. 3. Gen Z helped shape the campaign Understanding Gen Z was crucial, and Coca-Cola used a hands on approach to involve them in the creative process. 'We like to really involve people, not just get data points and act on it." ElDessouky explains. "Yes, the starting point was that they feel disconnected. Then, as we started developing this, we would go to them with concepts, asking 'If you see this, what does it make you feel? Would you like to share a Coke with someone? Do you understand what Share A Coke means? Does it even mean anything to you?'" This back-and-forth led to the creation of new features, like the Memory Maker, which allows users to generate personalized memes and videos featuring their friends. 'Our idea was simply to put the names [on the products], and we added nicknames and moments just to widen the spectrum. But they came up with this. They were like, hey, we use a lot of language to communicate: Memes is one of them, Films is one of them, Videos is one of them, Snapchat camera is actually a language that we use.' 4. Customisation is a key feature Coca-Cola is making it easier than ever to find your name—or a friend's—on a bottle or can. And if you don't see it on store shelves, they've got you covered. 'We have a tool so that if you can't find your name, you can either create one for yourself or have a friend do it for you as a gift,' ElDessouky says. Additionally, Coca-Cola is setting up customization activations in select cities, allowing consumers to create personalized cans with the names that they want right then and there. 5. The brand Hopes for big, heartfelt moments While Coca-Cola knows people will use the campaign in fun ways, they're also hoping it leads to deeper moments of connection. 'We would love to see proposals,' ElDessouky says. 'It's all about connection, right? Maybe rivals using it—like Eagles fans sharing a Coke with Chiefs fans. We would love to give it a megaphone, give it the spotlight and showcase it to everybody.'
