Pepsi copies Coca-Cola's most famous campaign

Daily Mail​

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Pepsi is cheekily borrowing a page from Coca-Cola's playbook. 'Share a Pepsi' is a new campaign that riffs off Coke's iconic idea of putting names on bottles.
Pepsi's twist is skipping people and going straight for the food — with labels like 'burgers', 'pizza', and 'tacos' front and center. 'Definitely prefer a burger over a Bruce,' joked one Instagram user. The idea is that soda fans pair drinks with their favorite foods.
Coca-Cola's 'Share a Coke' campaign became a cultural phenomenon when it first hit shelves in 2014, letting people find bottles with their name — or send a flirty message via soda. Coke even revived it this year, offering digital custom bottles and a chance to win a trip to Hawaii.
The promo runs through June 30, with chances to win a free limited-edition bottle on social or via the Pepsi Drops platform. Fans can also get $5 off DoorDash when they order two Pepsis. Pepsi has been one of Coca-Cola's longtime rivals despite being dethroned by Dr Pepper as the No 2 soda brand in the US.
It's also one of the beverages heavily affected by tariffs imposed by President Donald Trump since much of its concentrate is made in Ireland. Fans praised Coca-Cola for reviving its 'Share a Coke' campaign last April. The limited-time special debuted in the US in 2014 and ran through 2018.
However, the company revamped it by allowing drinkers to access a Share a Coke digital hub, where customers can personalize products. A Share a Coke truck has also been making stops in various cities in the US to give fans in-person digital experiences.
If that wasn't enough for people to rave about, the company is also giving them the chance to win a trip to Hawaii and Share a Coke-themed merchandise. Everyone interested in trying for a Hawaiian adventure has until June 22 to enter the contest. Besides 'Share a Coke,' Coca-Cola is planning to revive its fan-favorite Diet Cherry Coke.
The soda, which will return in retro-style packaging, will be back in various retailers nationwide beginning in mid-July for a limited time. Outside of the campaigns and products, the soda brands were the talk of social media due to noticeable drink swaps. Subway made headlines last year by ending its relationship with Coca-Cola and entering a 10-year agreement with PepsiCo .
All Subway restaurants in the US have been offering Pepsi beverages since January, which left Reddit users wanting nothing to do with the sandwich chain. Costco also sparked a social media frenzy by announcing its plan to swap Pepsi for Coca-Cola drinks in its food courts.