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What is Australias New Five Year Sheep Strategic Plan
What is Australias New Five Year Sheep Strategic Plan

Agriland

time31-07-2025

  • Business
  • Agriland

What is Australias New Five Year Sheep Strategic Plan

Australia's Sheep Sustainability Framework (SSF) has unveiled its 2025 - 2030 strategic plan, outlining a roadmap to strengthen the Australian sheep industry. Since its launch in 2021, the SSF has become a "critical tool" for measuring and reporting the sustainability of Australia's sheepmeat and wool sectors. The SSF was "designed by industry for industry", and provides a nationally coordinated, evidence-based framework that monitors, measures and reports industry performance against sustainability priorities. According to the SSF, the new five-year plan focuses on three key strategic priorities including stakeholder engagement, robust data collection and reporting, and responsiveness to industry needs. The independent chair of the SSF, Angus Gidley-Baird believes the new strategy will take the industry from "awareness to action". He said: "The next strategic plan period has a goal of increasing awareness of the framework among producers and stakeholders to accelerate profitable and productive changes in sustainability 'The plan over the next five years to 2030 is about turning sustainability insight into impact across the entire sheep value chain." 'Together, these efforts will ensure the SSF continues to be a go-to source for trustworthy information about how the Australian sheep industry is improving its environmental and social impact,' Gidley-Baird added. Key features of the SSF strategic plan include the continued development of a digital data dashboard that makes industry data more accessible and understandable. The plan also includes annual check-ins with producers, processors, industry, and customers to ensure the framework stays up to date with the latest sustainability issues and expectations. Sheep Producers Australia (SPA) and WoolProducers Australia (WPA), industry bodies for the sheepmeat and wool industries, form the SSF Board and have the mandate to take the SSF outputs and use them as supporting evidence to set relevant industry policy. Meat and Livestock Australia (MLA) and Australian Wool Innovation (AWI) fund the SSF and provide strategic and secretariat support. These research and development corporations use the SFF's outputs to inform planning and research investments.

Sheep Producers Australia streamline eID ordering process with new industry-first online ordering system
Sheep Producers Australia streamline eID ordering process with new industry-first online ordering system

West Australian

time10-07-2025

  • Business
  • West Australian

Sheep Producers Australia streamline eID ordering process with new industry-first online ordering system

Sheep Producers Australia has launched a new online ordering platform for electronic identification tags in a bid to streamline the ordering process for producers. The system is the first of its kind in industry, and has been described as simple and more affordable than existing ordering systems. Sheep Producers Australia chair Bindi Murray said the platform, Mob Mate, was developed in partnership with Australian-owned company, Leader Products, in response to research commissioned by SPA in 2023. She said the research showed producers wanted more control over ordering and better tag pricing. 'We've responded by offering a simple, cost-effective online option that supports the people who matter most — producers at the farmgate,' she said. Previously, producers had to go through local resellers for Leader electronic identification tags or could order eID tags online through various other online resellers. The launch of the online platform coincides with the recent implementation of a new national traceability system which requires producers to tag all sheep and goats using eIDs by July 1, 2026. WA saleyards and abattoirs started scanning electronic identification tags on July 1, as part of the staged launch. From July 1, farmers presenting sheep or goats born after that date will no longer be able to use visual tags, which will still be accepted for animals born before that date, for another year. Ms Murray said SPA led national efforts to deliver a consistent traceability system and is now providing practical tools to help producers implement it. 'Only a small percentage of sheep tags are purchased online at the moment, compared to almost half of cattle tags,' she said. 'That gap shows the opportunity — by offering producers a digital channel, we're creating a more resilient, flexible system ready for future demand.' The new process requires producers to complete a simple registration process online via the SPA website before placing an order. Future orders are as simple as checking your details and clicking submit. Ms Murray said the system also had the opportunity to generate funds that would 'reinvest in the future of the sector'. 'If there are any profits, they'll be reinvested into the sheep industry — including vital work in advocacy, biosecurity, and supporting future leaders through mentoring and development opportunities,' she said.

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