Latest news with #SiddhantChaturvedi
United News of India
3 days ago
- Entertainment
- United News of India
Siddhant Chaturvedi delivers high-energy rap anthem for sportswear label
Mumbai, May 31 (UNI) Bollywood actor Siddhant Chaturvedi has once again demonstrated his multifaceted artistry by lending his voice to an exhilarating rap anthem for a leading international sportswear and footwear brand. Serving as the face of the brand's latest campaign, Siddhant not only headlines the visually charged TVC but also voices and performs an electrifying rap track that forms the film's sonic backbone. In the newly-launched TV commercial, the actor is seen embodying athleticism and urban flair, whether lifting weights, playing football or striking a pose for a fashion editorial. This isn't his first singing stint, previously he had lent his voice to projects like 'Kho Gaye Hum Kahan' and the cult hit 'Gully Boy'. His recent collaboration is with a luxury luggage label, where he reinforced his duality as a visual and vocal powerhouse. On the cinematic front, Siddhant will next be seen in Shazia Iqbal's 'Dhadak 2' and Vikas Bahl's forthcoming comedy 'Dil Ka Darwaza Khol Na Darling'. Buzz also surrounds a potential collaboration with auteur Sanjay Leela Bhansali, which will add another dimension to his ever-evolving artistic journey. UNI NST RN
Fashion Value Chain
3 days ago
- Business
- Fashion Value Chain
Campus Launches Air Capsule Pro with Siddhant Chaturvedi
Campus Activewear, India's leading sports and athleisure brand, has unveiled the Air Capsule Pro, an upgraded edition of its flagship Air Capsule line. Designed to support the high-energy, transitional lifestyle of today's youth, the Air Capsule Pro blends impact cushioning, dynamic design, and seamless versatility—ideal for moving through moments of work, play, fitness, and social life. Launching with a new campaign film starring youth icon Siddhant Chaturvedi, the brand explores the theme of modern life as a series of 'capsules'—high-intensity, multi-context moments. Titled 'For Every Capsule of Life,' the film creatively follows Siddhant as he moves from gym to shoot to social hangouts, embodying how a single pair of shoes can adapt to all situations without missing a beat. Chaturvedi also lends his voice to the campaign anthem, Aye Bro, Capsule Pro. Watch the campaign film: YouTube – Air Capsule Pro Campaign 'This isn't just footwear—it's a shorthand for unbounded movement,' said Nikhil Aggarwal, CEO & Whole-Time Director, Campus Activewear Ltd. 'The Air Capsule Pro reflects our deep understanding of India's youth—who flow fluidly between personal and professional modes, without compromise. This launch continues our mission to deliver future-forward products that fuse functionality with bold, expressive design.' Product Innovation Highlights: Impact cushioning for all-day comfort Style-first silhouette with tech-driven performance Designed for 'Work, Gym, and Play' moments Launch campaign built on digital-first distribution across social, influencer, and e-commerce channels Availability: The Air Capsule Pro Collection is available now on Campus exclusive brand outlets, multi-brand retail, and major e-commerce platforms. Editor's Note: Siddhant Chaturvedi is featured exclusively in this campaign and is not the brand's ambassador. Vicky Kaushal continues to be the sole brand ambassador for Campus Activewear Ltd.
Business Standard
4 days ago
- Entertainment
- Business Standard
Campus Activewear Unveils Air Capsule Pro With New Campaign Film
NewsVoir New Delhi [India], May 30: Campus Activewear, one of India's leading Sports and Athleisure brands, has unveiled upgraded version of its flagship Air Capsule Collection-- Air Capsule Pro. The new variant is engineered for the multi-faceted, fast-paced lifestyle of the youth, delivering elevated aesthetics, impact cushioning, and versatility across different moments of the day-- from work and workouts to gigs, gatherings, and getaways. At the core of the launch lies a sharp cultural insight: life today is lived in capsules-- high-energy bursts of moments, emotion, and intent. The Air Capsule Pro campaign builds on this metaphor to showcase how a single shoe tech can transit through these distinct life contexts without breaking the momentum. Be it the Work Capsule, Gym Capsule, or Play Capsule, the product is designed to move effortlessly between moments-- offering one tech for infinite modes. To bring this idea to life, Campus has launched a dynamic brand film featuring actor and youth icon Siddhant Chaturvedi, who also lends his voice to the campaign anthem Aye Bro, Capsule Pro. The film follows a day in the life of the protagonist as he flows from one role to another--each shift sparked by the Air Capsule Pro, the quiet catalyst helping him move through the many capsules of life with ease. From the gym to a shoot, and then to a football ground with friends, the shoe becomes a visual metaphor for momentum and versatility. The film concludes with a striking split-screen convergence into the Air Capsule Pro Collection, reinforcing the core message: "For Every Capsule of Life. Campus Air Capsule Pro." Campaign film link: Speaking on the launch of the collection, Nikhil Aggarwal, Chief Executive Officer and Whole Time Director, Campus Activewear Ltd, said, "Air Capsule Pro represents a decisive leap in our innovation journey--transforming a consumer-favourite technology into an active lifestyle ecosystem. Engineered around deep insights into the dynamic, multi-faceted lives of India's youth, the upgraded capsule unit provides enhanced impact cushioning with an elevated design language. But this is more than footwear--it's a cultural shorthand for unbounded movement. Today's Gen Z doesn't move in silos--they shift fluidly between work, play, socialising and beyond without compromising pace or personality. With the launch of the collection, we are reinforcing our long-term commitment to building future-forward products and stories that combine form, function, and foresight while celebrating the individuality, confidence, and instinct of the youth to move their way." The campaign will roll out as a digital-first initiative across Video+, social networking platforms, influencer collaborations, and an e-commerce focus for maximum discoverability and conversion--reinforcing Campus' position as a leading homegrown brand in youth-driven Sports and Athleisure segment. The Air Capsule Pro Collection is available at and all retail touch points including Exclusive Brand Outlets, Multi Brand Stores, and across e-commerce platforms. Campus is one of India's largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand 'Campus' has emerged as one of India's biggest domestic sports and athleisure footwear brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, over 296 company exclusive outlets, a website ( and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brand's leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022.
Fashion Value Chain
4 days ago
- Entertainment
- Fashion Value Chain
Campus Activewear Unveils Air Capsule Pro With New Campaign Film
Campus features Siddhant Chaturvedi in its latest campaign film Designed 'For Every Capsule of Life'- transitioning across work, play, and beyond Campus Activewear, one of India's leading Sports and Athleisure brands, has unveiled upgraded version of its flagship Air Capsule Collection- Air Capsule Pro. The new variant is engineered for the multi-faceted, fast-paced lifestyle of the youth, delivering elevated aesthetics, impact cushioning, and versatility across different moments of the day- from work and workouts to gigs, gatherings, and getaways. Campus Activewear Unveils Air Capsule Pro With New Campaign Film At the core of the launch lies a sharp cultural insight: life today is lived in capsules- high-energy bursts of moments, emotion, and intent. The Air Capsule Pro campaign builds on this metaphor to showcase how a single shoe tech can transit through these distinct life contexts without breaking the momentum. Be it the Work Capsule, Gym Capsule, or Play Capsule, the product is designed to move effortlessly between moments- offering one tech for infinite modes. To bring this idea to life, Campus has launched a dynamic brand film featuring actor and youth icon Siddhant Chaturvedi, who also lends his voice to the campaign anthem Aye Bro, Capsule Pro. The film follows a day in the life of the protagonist as he flows from one role to another-each shift sparked by the Air Capsule Pro, the quiet catalyst helping him move through the many capsules of life with ease. From the gym to a shoot, and then to a football ground with friends, the shoe becomes a visual metaphor for momentum and versatility. The film concludes with a striking split-screen convergence into the Air Capsule Pro Collection, reinforcing the core message: 'For Every Capsule of Life. Campus Air Capsule Pro.' Campaign film link: Speaking on the launch of the collection, Nikhil Aggarwal, Chief Executive Officer and Whole Time Director, Campus Activewear Ltd, said, 'Air Capsule Pro represents a decisive leap in our innovation journey-transforming a consumer-favourite technology into an active lifestyle ecosystem. Engineered around deep insights into the dynamic, multi-faceted lives of India's youth, the upgraded capsule unit provides enhanced impact cushioning with an elevated design language. But this is more than footwear-it's a cultural shorthand for unbounded movement. Today's Gen Z doesn't move in silos-they shift fluidly between work, play, socialising and beyond without compromising pace or personality. With the launch of the collection, we are reinforcing our long-term commitment to building future-forward products and stories that combine form, function, and foresight while celebrating the individuality, confidence, and instinct of the youth to move their way.' The campaign will roll out as a digital-first initiative across Video+, social networking platforms, influencer collaborations, and an e-commerce focus for maximum discoverability and conversion-reinforcing Campus' position as a leading homegrown brand in youth-driven Sports and Athleisure segment. The Air Capsule Pro Collection is available at and all retail touch points including Exclusive Brand Outlets, Multi Brand Stores, and across e-commerce platforms. About Campus Activewear Ltd. Campus is one of India's largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand 'Campus' has emerged as one of India's biggest domestic sports and athleisure footwear brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, over 296 company exclusive outlets, a website ( and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brands leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022.
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Business Standard
27-05-2025
- Entertainment
- Business Standard
Dhadak 2 1st look: Triptii Dimri, Siddhant Chaturvedi spark fierce romance
The first look of the much-awaited sequel to 2018's "Dhadak" has finally been released. The film, titled "Dhadak 2," has Siddhant Chaturvedi and Triptii Dimri in key roles and promises a compelling story that revolves around societal fault lines, love, and resistance. The film is set to release on August 1, 2025. Meanwhile, director Sandeep Reddy Vanga – riding high on the success of Animal – is working on his next venture titled Spirit, starring Prabhas. While Deepika Padukone was initially cast as the female lead, reports suggest she was dropped due to "unprofessional demands." The role has now officially gone to Triptii Dimri, further cementing her rising star status. Triptii Dimri, Siddhant Chaturvedi first look of Dhadak 2 out For the first time, actors Siddhant Chaturvedi and Triptii Dimri are working together on 'Dhadak 2', produced by Karan Johar's Dharma Productions. KJo debuted the project's first posters, which starred the lead stars, on Monday, May 26. A passionate and thorny romantic story is set in motion by the powerful picture. The posters were made public immediately following Dhadak 2's official cinema release approval by the Central Board of Film Certification (CBFC). As per the Hindu report, the CBFC has now granted Dhadak 2 a U/A certificate. Two compelling posters of Dhadak 2 were revealed by the makers. One of them featured Siddhant, holding the love of his life tightly as though shielding her from the outside world, with fire in his eyes. A close-up of Triptii's face as she embraces the man she loves was the second poster. The caption read, "Marne aur ladne mese ek ko chunna ho, toh ladna (If you ever have to choose between dying and fighting… choose to fight)". In reference to the battle for love that will be shown on the big screen on August 1, 2025. View this post on Instagram A post shared by Karan Johar (@karanjohar) Triptii Dimri replaces Deepika opposite Prabhas in Sandeep Reddy Vanga's 'Spirit' On May 24, Sandeep Reddy Vanga wrote on X (formerly Twitter) to announce that Triptii Dimri will be the female lead in Spirit. He wrote, 'The female lead for my film is now official :-).' Triptii also shared the post on Instagram, writing, 'Still sinking in…. So grateful to be trusted with this journey. Thank you @ ..honoured to be a part of your vision.' When the movie was first announced, actor Deepika Padukone was supposed to play the lead role opposite Prabhas. However, the cast was apparently rearranged as a result of creative disputes between the director and the actress. However, after the decision is finalised, 'Spirit' is scheduled to be released in the latter half of 2026. Shooting is expected to start in December 2025.
