Latest news with #SidharthBhakoo
Time of India
22-05-2025
- Business
- Time of India
Swiggy launches ‘Drops' for limited-edition dishes by top chefs
Food delivery platform Swiggy has introduced a new feature called 'Drops', offering customers access to exclusive, limited-edition dishes created by some of the country's leading chefs. How 'Drops' works Swiggy's partner restaurants develop recipes that are not part of their regular menus. Launch dates and times for each Drop are announced in advance on Swiggy's social media platforms. Interested customers can register and book slots on the Swiggy app. Once all slots are filled, a waitlist opens for additional users. Swiggy sends push notifications and WhatsApp reminders to users as the Drop time approaches. Orders are fulfilled on a first-come, first-served basis, reinforcing the exclusivity of the experience. Driving engagement Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Viral Video: मृत्यू कसाही येऊ शकतो! सीसीटीव्हीत कैद झाली काळीज पिळवटणारी घटना Latest News Read More Undo 'Drops is designed for urgency and exclusivity,' said Sidharth Bhakoo , chief business officer, Swiggy Food Marketplace. 'With Drops, we're turning food ordering into something exciting, rare, and delicious,' he told For customers, the feature provides early access to experimental and innovative dishes from renowned chefs and popular restaurants. For Swiggy's restaurant partners, it offers a platform to test new offerings, build engagement, and deepen customer loyalty in a competitive delivery market. Live Events 'Drops allows users to try new creations from chefs and brands they love, available only on Swiggy,' Bhakoo added. 'It helps generate buzz, test innovative recipes, and build stronger connections with their customers.' Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories What's next The feature is currently live in select cities and is expected to expand to more locations based on customer interest and restaurant participation.
Hans India
24-04-2025
- Business
- Hans India
THIS CRICKET SEASON, SWIGGY ROLLS OUT ‘SWIGGY SIXES' WHERE EVERY SIX MEANS BIG SAVINGS
Swiggy, (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India's pioneering on-demand convenience platform, has launched Swiggy Sixes—a real-time, match-linked offer designed to elevate the excitement of the ongoing cricket season and unlock higher offers on your favourite restaurants. With cricket fever gripping the nation, Swiggy Sixes turns every towering six into a chance for fans to celebrate with irresistible food deals, adding flavour to every moment of the game. With Swiggy Sixes, users can unlock exciting discounts—66% off, ₹266 off, ₹166 off or ₹66 off—on orders from over 50,000 restaurants across the country. These limited time offers get activated the moment a six is hit during a live cricket match and remain valid for only ten minutes. A real-time 'ball floaty' timer appears on the Swiggy app with alerts like 'A Six was Hit! Offer Unlocked', allowing users to track live unlocks with ease. To avail the offer, users need to place their order within the 10-minute window after a six is hit. The entire order journey, including checkout, must be completed within this duration. This limited-time feature is designed to enhance the match experience with timely rewards and added convenience. Speaking on the campaign, Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace, said, 'We're constantly exploring meaningful ways to enhance everyday moments for our consumers. With Swiggy Sixes, we're bringing together two things India loves—cricket and food—by adding an element of excitement and surprise that makes the match experience even more engaging and enjoyable.'
