McDonald's And Swiggy Team Up For Limited-Time High-Protein Burgers
Swiggy has teamed up with McDonald's India (West and South) to launch a new range of high-protein burgers, available exclusively on the Swiggy app from July 24 to August 11 this year. The limited-time Protein Plus range will be available in 58 cities, including major hubs like Bengaluru, Mumbai, Chennai, Hyderabad, Pune and others.
The new line of burgers is part of a health-focused initiative and has been developed in partnership with the Central Food Technological Research Institute (CFTRI). As per Business Today, each burger comes with a special protein slice made from soya and pea protein, which adds 5 grams of protein per slice without significantly increasing calories.
Both vegetarian and non-vegetarian options are available. Popular items like Crispy Veggie Burger, McSpicy Premium Veg, McSpicy Premium Chicken, McCrispy Chicken, McSpicy Paneer, Masala McEgg, McAloo Tikki, McChicken and McVeggie are part of the new lineup.
In addition to the protein upgrade, McDonald's is also introducing Multi-Millet Buns, developed with CFTRI, as per PTI. These buns are made using five different types of millets and add essential nutrients, vitamins and fibre to the burgers. Burgers like McAloo Tikki, McChicken, McVeggie, McSpicy Chicken and Crispy Veggie Burger will feature these healthier buns.
'We are proud to be the exclusive platform for the launch of McDonald's Protein Plus and Burgers with Millet Bun range online. As consumers become aware of the importance of protein in their diets, we know that they would not immediately shift away from their favourite items," said Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace, as quoted by PTI.
'The launch of this new range is a step forward in upping the protein consumption of consumers, while also enabling them to enjoy their favourite burger. This is just the start and I am sure we will partner with McDonald's in the coming months to launch more high-protein products for the Indian consumer," added Bhakoo.
This initiative supports Swiggy's recent push toward healthier eating. Earlier this month, Swiggy introduced a 'High Protein' category with over 5 lakh dishes from more than 34,000 restaurants to help users easily discover nutritious meals.
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