Latest news with #SimonComins
South Wales Argus
6 hours ago
- Entertainment
- South Wales Argus
Superdrug is launching new Beauty Playgrounds in 30 stores
The first playground opened at its flagship store in Westfield Stratford today, to be followed by 30 more around the country, launching in the next three months, where shoppers can make the most of: 'Try Me Tables' for playful product discovery Interactive displays showcasing new and exclusive brands Social content stations with ring lights for beauty lovers and creators On-hand experts delivering personalised advice and demos Simon Comins, Superdrug's chief commercial officer, says: 'The beauty shopper is crying out for immersive beauty experiences, but often they find that what they encounter is either temporary or not keeping pace with the latest innovations the industry has to offer. "With Beauty Playground, we're reimagining what a joyful and innovative beauty experience could and should be, whilst offering a space where customers can discover, learn, experiment, create, and connect with brands and services that meet their unique needs. "But most of all, at Superdrug we believe beauty should be fun, so we can't wait to welcome customers to their nearest Beauty Playground store, where they can experience and enjoy Superdrug like never before.' The next batch of Beauty Playgrounds to launch will include Manchester Trafford Centre, Glasgow Braehead and Cardiff St Davids. Like beauty news? Here's more: Superdrug is partnering with new brands, including the mood-matching fragrance and body care brand Daise, the award-winning natural skin and hair solution Delihicious and the Korean-inspired and TikTok-famous Smuuti. Daise co-founder Jaimee Lupton says: 'Our partnership with Superdrug is incredibly valuable in helping to bring our next-generation brands to life, through bespoke retail experiences. "We see this as an exciting extension of the in-store experience for the beauty-savvy shopper, and it's something we're thrilled to be part of.' The concept builds on the success of the retailer's annual beauty festival, Superdrug Presents.
South Wales Guardian
17 hours ago
- Business
- South Wales Guardian
Superdrug is launching new Beauty Playgrounds in 30 stores
The first playground opened at its flagship store in Westfield Stratford today, to be followed by 30 more around the country, launching in the next three months, where shoppers can make the most of: Simon Comins, Superdrug's chief commercial officer, says: 'The beauty shopper is crying out for immersive beauty experiences, but often they find that what they encounter is either temporary or not keeping pace with the latest innovations the industry has to offer. "With Beauty Playground, we're reimagining what a joyful and innovative beauty experience could and should be, whilst offering a space where customers can discover, learn, experiment, create, and connect with brands and services that meet their unique needs. "But most of all, at Superdrug we believe beauty should be fun, so we can't wait to welcome customers to their nearest Beauty Playground store, where they can experience and enjoy Superdrug like never before.' The next batch of Beauty Playgrounds to launch will include Manchester Trafford Centre, Glasgow Braehead and Cardiff St Davids. Like beauty news? Here's more: Superdrug is partnering with new brands, including the mood-matching fragrance and body care brand Daise, the award-winning natural skin and hair solution Delihicious and the Korean-inspired and TikTok-famous Smuuti. Daise co-founder Jaimee Lupton says: 'Our partnership with Superdrug is incredibly valuable in helping to bring our next-generation brands to life, through bespoke retail experiences. "We see this as an exciting extension of the in-store experience for the beauty-savvy shopper, and it's something we're thrilled to be part of.' The concept builds on the success of the retailer's annual beauty festival, Superdrug Presents.
Daily Record
15-05-2025
- Business
- Daily Record
Superdrug introduces major change as it now stocks Skechers, Nike and Crocs
The health and beauty firm has expanded its online marketplace following high customer demand for a diverse shopping experience. Superdrug has become our trusty go-to for many things. With everything from haircare to wellness vitamins, it's no wonder it is the "UK's leading accessible health and beauty retailer." However, the high street firm has expanded its already impressive offerings by now stocking an assortment of 60 beloved fashion brands through its online marketplace. Handpicked due to their popularity, customers will now be able to shop a variety of clothing styles from the likes of Skechers, Nike, Quiz, Crocs, Pink Vanilla, Jack Jones and much more. According to the health and beauty chain, its move will offer customers an "even more diverse shopping experience", as it addresses high demand and its ongoing commitment "to be offering an inclusive and broader product selection." Helping customers to find something that fits their style and needs, the new fashion range doesn't just offer a selection of styles, but it is also said to tap into "high demand" categories such as plus-size clothing, ensuring there is something for everyone. Now available to shop on the Superdrug website and through the app, the online marketplace has ranges for men, women and children. Customers can also shop by each category they are interested in such as dresses, sportswear, accessories, jeans, footwear and more. When we checked out the marketplace itself, we noticed that there were already offers across major brands, with 30 percent off across Jack Jones, 15 percent off Pink Vanilla and even discounts across Skechers trainers and Crocs sandals. Simon Comins, Chief Commercial Officer at Superdrug, comments: "We are excited to offer our customers an even more diverse shopping experience, incorporating fashion brands that perfectly complement our existing ranges. Beauty deal of the week Beauty fans looking to get a golden glow will know the benefit of tanning drops. One bottle that has "blown away" shoppers is the Garnier Ambre Solaire Natural Bronzer Self Tan Face Drops - and they cost under £11 a bottle. Ideal for those who don't want to go through the hassle of using a tanning mitt to prevent patchiness or orange-tones, these "lightweight" drops can be easily mixed into your favourite moisturiser for a flawless glow. Since the drops offer a "buildable" bronzed look, many reviews have suggested that one of the positives is the ability to "control" the depth of their tan, unlike other products that deliver just one specific shade. Enriched with skin-loving ingredients hyaluronic acid and coconut water, these Garnier drops also work to keep your skin "intensely moisturised" day by day. Of course, with the reputation Garnier's Natural Bronzer Face Drops have earned, it's no surprise they have 4.2 rating based on over 2,000 reviews on Amazon alone, as shoppers call them a "little bottle of magic" for a "natural sun-kissed glow." One purchaser said: "Blown away! I'm not a phaffer. I generally don't bother with things like tan and bronzer. But this little bottle of magic changed all that! I love it! I pop it on with my moisturiser and a couple of hours later I am actually glowing! "I've been asked repeatedly if I've been on holiday, lost weight, got a new person, had a facelift or found a genie in a bottle. I'm so scared of running out I've stocked up!!" Shop the Garnier Ambre Solaire Natural Bronzer Self Tan Face Drops for £10.67 on Amazon here. "We know this initiative addresses customer demand along with our ongoing commitment to offering an inclusive and broader product selection by giving our them the best shopping experience. "This move will not only strengthen our position as a go-to destination for a wide range of personal care and lifestyle products but also present a new opportunity to connect with a large and highly engaged customer base that already loves these brands, unlocking new potential for online growth." Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you're curious, you can read our Privacy Notice. The move makes up part of its Superdrug's O+O (online and offline) strategy that has been designed to better serve its customers needs, by providing the best shopping experience across any channel, anytime, anywhere. Earlier this year, the strategy saw the health and beauty firm roll out 500 digital screens across its estate, turning its physical stores into high-value advertising platforms that enabled suppliers to target the right customer base. As part of its bricks-and-mortar expansion, the retailer also opened its biggest ever Scottish store back in 2023. Based in the lower section of the Braehead Shopping Centre, the 9,324sq ft store offers everything from cosmetics, a fragrance counter and an in-house beauty studio for treatments such as lashes and brows. Superdrug shoppers can now shop fashion labels through its online marketplace.
