Latest news with #SimonComins
Graziadaily
2 days ago
- Lifestyle
- Graziadaily
We Reveal The Most Shopped Summer Beauty Products From Every City In The UK
Us Brits have a real thing for beauty. According to Barclays, beauty spending grew by 7.1% in 2024, with consumers spending £291 each on average during the year. In 2025 that growth shows no signs of waning. In April, the category grew by 15.1% year-on-year, which is the biggest increase in three years. And it seems this summer, the beauty shopping continues. It makes sense, the new season always gives reason to overhaul our kits. Heavy duty base products are swapped for breathable skin tints, and occlusive body nourishers are traded for slippery, glossy oils laden with SPF50. Superdrug is taking note with its nationwide #YouBeauty campaign, which lifts the lid on all the go-to beauty products customers are adding to cart this summer and the results are certainly telling of our shopping habits. Inspecting data from Superdrug's Health & Beauty card community of 19 million customers, the campaign reveals all the products that are flying off shelves in every region, from Edinburgh to Brighton, proving that while we are one nation our insatiable appetite for beauty is unique and totally signature to where we are based. Sameeha Shaikh, beauty writer, trying Superdrug's most-shopped regional beauty buys 'What's amazing is just how individual these beauty habits are. From bold brows in Liverpool to specialist suncare in Edinburgh, it's clear that beauty in the UK isn't one-size-fits-all, it's personal, regional, and constantly evolving. We're proud to shine a light on the everyday icons and viral heroes that are really making an impact in people's routines, and to celebrate the beauty of real choice,' explains Simon Comins, chief operating officer at Superdrug. Up north, the Scots are proving to be sun-savvy. Despite experiences fewer sunny days than other parts of the UK, Edinburgh is stocking up on La Roche-Posay's Anthelios UVMune Invisible Fluid Suncream SPF50+ 50ml, £19.99, so if you only remember to wear sunscreen at the first sight of sun instead of embedding it into your daily routine, this is your sign to take note from the Scottish. Staying true to their ultra-glam credentials, Liverpudlian are endlessly reaching for the viral Got2b Glued 4 Brows & Edges, £5.50, demonstrating the northwest knows exactly what is takes to build a statement, lifted, budge-proof brow. Speaking of lift, Cardiff doesn't play when it comes to lashes and is invested in the Maybelline Sky High Mascara, £12.99, arguably one of the best eye defining mascaras on the high street. Keen to know if you summer go-to made the cut? Scroll through Superdrug's most shopped regional beauty buys below. Sameeha Shaikh, beauty writer, trying Superdrug's most-shopped regional beauty buys 1. got2b Glued 4 Brows and Edges 2in1 Gel Brow lamination made easy. For maximum, long-lasting hold, this viral brow gel will keep brows snatched all day long and it's Love Island approved, too. It takes inspiration from the well-loved got2b Glued Blasting Freeze Spray, after all. Sameeha Shaikh, beauty writer, says: 'While it may be tricky to get the hang of at first, it's helpful to know that this product is a labour of love. Brush the glue formula through your brows, then wait a few minutes before using your fingers to press the gel down and shape brows into your prefect position. For a seamless look, go over your brows with the flat end of an eyeshadow brush in an upwards gliding motion. This will help to even hairs, set them in place and fake a real brow lamination. At £5.50 a pop, this Love Island hidden beauty gem is a no brainer.' Pros Affordable price Strong hold formula Cons Creates a bold brow, so may not be best for those who want a natural finish 3. Maybelline Sky High Mascara Well-loved on TikTok and beyond, this mascara has earned a reputation for being one of the best formulas on the high street thanks to its next-level lengthening, volumising credentials. Sameeha Shaikh, beauty writer, says: 'With a flexible brush head that bends to volumise and extend each hair, this coats lashes with ease. I especially love the easily washable formula, which is infused with bamboo extract and fibres for long, fluttery lashes.' Pros Viral best-seller Available in various colours Cons Best used after 2 weeks of opening, as with most mascatas 4. La Roche-Posay Anthelios UVMune Invisible Fluid Suncream SPF50+ A cult classic SPF that comes highly rated by dermatologists and beauty experts everywhere thanks to its high protective factor, lightweight feel and sensitive skin-approved formula. Annie Vischer, head of beauty, says: 'A functional, lightweight SPF that I smooth on over my moisturiser to protect my skin everyday, all year round. Many women experience increased pigmentation during pregnancy and good and consistent SPF protection is a huge part of tempering it.' Pros Suitable for sensitive skin Lightweight, comfortbale finish Cons 5. Barry M Genie Lip Paint This is how to keep things personal when it comes to lipstick. Each Lip Paint (there are three) adapts to the alkaline in your lips, to create a pH reactive shade that is totally unique to you. Plus, each shade compliments any skin tone. Sameeha Shaikh, beauty writer, says: 'PH reactive skincare has become all the rage in recent years, and even high end, luxury brands like Dior have come on board, creating stellar products that adapt to your skin's temperament to develop a unique hue. This lipstick is a great one to keep handy if you want to try the trend, a quick swipe reveals a long-lasting, comfortable feeling personal shade.' Pros Comes in three shades pH reactive formula creates a unique shade for all Cons By its nature, shades are unexpected 6. Superdrug Charcoal Peel Off Face Mask Formulated with activated charcoal and witch hazel, this mask is specifically geared towards deep pore cleansing, detoxification, and the removal of dirt, oil and grime, to leave skin look and feel clean and clear. Sameeha Shaikh, beauty writer, says: 'It's hard to believe this mask comes in at just £1 a pop. Loaded with activated charcoal it detoxifies and clarifies by drawing out impurities, and balances by combatting inflammation in the skin with the help of witch hazel. My acne prone skin soaks it right up and is left looking calmer.' Pros Affordable price point Contains targetted solution-based ingredients Cons Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
Scottish Sun
23-07-2025
- Entertainment
- Scottish Sun
Inside Superdrug's brand new beauty playground in Glasgow – even Gen Alpha will love £2.50 buys
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) HIGH street store Superdrug has launched a brand new concept in Glasgow - and skincare fans are going to love it. The cosmetic powerhouse has introduced a Beauty Playground to its Braehead store. Sign up for Scottish Sun newsletter Sign up 4 New and viral brands are now in store 4 Superdrug bosses hope people will love seeing all the lines in person 4 There's a play table to test all the products Launched first in London's Westfield Stratford store earlier this month, it brings some of the most sought-after, viral and exciting up-and-coming brands that have previously only been available online, into the shop. And it means customers can smell, try and fall in love with some amazing lines, such as Dhelicious and Mallows Beauty. Even Gen Alpha beauty fans can pick up a bargain, with the Daise range starting from £2.50 for a pretty flower lip balm. As well as exploring must-have brands, shoppers will also be able to access beauty services, receive expert advice and create content while they shop. We spoke to Simon Comins, Superdrug's Chief Operating Officer, at last night's launch in the Glasgow store. He said there will be more testers in Beauty Playground than anywhere else, so customers can really play with the products. And he added: " The whole idea of Beauty Playground is that we're trying to create, in this aisle, a combination of new brands and brands that we have in the store that are cosmetics and that skincare customers buy, but if they don't go down the oral care aisle, they might not find, like High Smile. "So we have High Smile in here, Starface, we put a serum stand in. It's just to bring that whole beauty immersion together." One of the most fun new additions to the store is the 'Try Me Table' where customers can play, test and experiment with the latest products. And they have included social stations, complete with ring lights and smartphone attachments, for the creation of high-quality beauty content. Make-up fans race to snap up £5 Superdrug dupe of viral Huda powder, and save themselves £30 in the process Simon said: "We have a 40 per cent market share on make-up. The amount of people that come in, sit down and understand the product. They want to test the foundation. They want to test their lipstick shade. And we've never had a facility like it. "We've opened one up in the Stratford store and it's one of the busiest areas because people are just engaging so much with it." To launch Beauty Playground, Superdrug is partnering with a string of innovative new and exclusive brands, including the Korean inspired and TikTok famous Smuuti. Simon said: 'The beauty shopper is crying out for immersive beauty experiences, but often they find that what they encounter is either temporary or not keeping pace with the latest innovations the industry has to offer. "With Beauty Playground, we're reimagining what a joyful and innovative beauty experience could and should be, whilst offering a space where customers can discover, learn, experiment, create, and connect with brands and services that meet their unique needs. "But most of all, at Superdrug we believe beauty should be fun, so we can't wait to welcome customers to their nearest Beauty Playground store, where they can experience and enjoy Superdrug like never before.'
Fashion Network
18-07-2025
- Business
- Fashion Network
Superdrug names veteran commercial chief Comins as its new COO
Health & beauty retailer Superdrug has promoted Simon Comins to become its COO with immediate effect, marking 'a significant milestone in both the company's journey and Simon's career'. To say he's a company veteran is something of an understatement as he's been with the firm for 38 years, having joined the business at just 15 years old as a part-timer in his local Superdrug store. Since then, he's worked across all areas of the business in a variety of roles, gaining extensive experience in both retail and commercial operations. He was most recently its commercial chief and as CCO 'played a pivotal role in shaping Superdrug's commercial success'. He oversaw the company's commercial teams, marketing, and CRM functions, "helping to deliver consistent, compelling brand messaging, strong supplier partnerships, and exceptional customer value across more than 800 stores' in the UK. The company also said that more recently, he's been 'instrumental in shaping some of Superdrug's most innovative customer experiences, including the recent launch of Beauty Playground'. That's an interactive beauty concept 'designed to transform the in-store experience and bring more fun, accessibility, and discovery to beauty shopping'. It added that his promotion 'marks a bold step in Superdrug's strategic vision to create a seamlessly connected business. By uniting retail and commercial operations under one cohesive strategy, Simon will help ensure Superdrug continues to lead the industry in delivering outstanding customer experiences, both in-store and online'. CEO Peter Macnab hailed his 'deep understanding of both our business and our customers [that] makes him ideally placed to lead the next phase of our journey. His ability to drive innovation has already delivered fantastic results, from strengthening our commercial strategy to bringing new experiences for our customers to life. Simon will be central to ensuring our retail and commercial plans work hand in hand to create the very best experience for our customers'.
Fashion Network
18-07-2025
- Business
- Fashion Network
Superdrug names veteran commercial chief Comins as its new COO
Health & beauty retailer Superdrug has promoted Simon Comins to become its COO with immediate effect, marking 'a significant milestone in both the company's journey and Simon's career'. To say he's a company veteran is something of an understatement as he's been with the firm for 38 years, having joined the business at just 15 years old as a part-timer in his local Superdrug store. Since then, he's worked across all areas of the business in a variety of roles, gaining extensive experience in both retail and commercial operations. He was most recently its commercial chief and as CCO 'played a pivotal role in shaping Superdrug's commercial success'. He oversaw the company's commercial teams, marketing, and CRM functions, "helping to deliver consistent, compelling brand messaging, strong supplier partnerships, and exceptional customer value across more than 800 stores' in the UK. The company also said that more recently, he's been 'instrumental in shaping some of Superdrug's most innovative customer experiences, including the recent launch of Beauty Playground'. That's an interactive beauty concept 'designed to transform the in-store experience and bring more fun, accessibility, and discovery to beauty shopping'. It added that his promotion 'marks a bold step in Superdrug's strategic vision to create a seamlessly connected business. By uniting retail and commercial operations under one cohesive strategy, Simon will help ensure Superdrug continues to lead the industry in delivering outstanding customer experiences, both in-store and online'. CEO Peter Macnab hailed his 'deep understanding of both our business and our customers [that] makes him ideally placed to lead the next phase of our journey. His ability to drive innovation has already delivered fantastic results, from strengthening our commercial strategy to bringing new experiences for our customers to life. Simon will be central to ensuring our retail and commercial plans work hand in hand to create the very best experience for our customers'.
Fashion Network
18-07-2025
- Business
- Fashion Network
Superdrug names veteran commercial chief Comins as its new COO
Health & beauty retailer Superdrug has promoted Simon Comins to become its COO with immediate effect, marking 'a significant milestone in both the company's journey and Simon's career'. To say he's a company veteran is something of an understatement as he's been with the firm for 38 years, having joined the business at just 15 years old as a part-timer in his local Superdrug store. Since then, he's worked across all areas of the business in a variety of roles, gaining extensive experience in both retail and commercial operations. He was most recently its commercial chief and as CCO 'played a pivotal role in shaping Superdrug's commercial success'. He oversaw the company's commercial teams, marketing, and CRM functions, "helping to deliver consistent, compelling brand messaging, strong supplier partnerships, and exceptional customer value across more than 800 stores' in the UK. The company also said that more recently, he's been 'instrumental in shaping some of Superdrug's most innovative customer experiences, including the recent launch of Beauty Playground'. That's an interactive beauty concept 'designed to transform the in-store experience and bring more fun, accessibility, and discovery to beauty shopping'. It added that his promotion 'marks a bold step in Superdrug's strategic vision to create a seamlessly connected business. By uniting retail and commercial operations under one cohesive strategy, Simon will help ensure Superdrug continues to lead the industry in delivering outstanding customer experiences, both in-store and online'. CEO Peter Macnab hailed his 'deep understanding of both our business and our customers [that] makes him ideally placed to lead the next phase of our journey. His ability to drive innovation has already delivered fantastic results, from strengthening our commercial strategy to bringing new experiences for our customers to life. Simon will be central to ensuring our retail and commercial plans work hand in hand to create the very best experience for our customers'.
