We Reveal The Most Shopped Summer Beauty Products From Every City In The UK
Inspecting data from Superdrug's Health & Beauty card community of 19 million customers, the campaign reveals all the products that are flying off shelves in every region, from Edinburgh to Brighton, proving that while we are one nation our insatiable appetite for beauty is unique and totally signature to where we are based.
Sameeha Shaikh, beauty writer, trying Superdrug's most-shopped regional beauty buys
'What's amazing is just how individual these beauty habits are. From bold brows in Liverpool to specialist suncare in Edinburgh, it's clear that beauty in the UK isn't one-size-fits-all, it's personal, regional, and constantly evolving. We're proud to shine a light on the everyday icons and viral heroes that are really making an impact in people's routines, and to celebrate the beauty of real choice,' explains Simon Comins, chief operating officer at Superdrug.
Up north, the Scots are proving to be sun-savvy. Despite experiences fewer sunny days than other parts of the UK, Edinburgh is stocking up on La Roche-Posay's Anthelios UVMune Invisible Fluid Suncream SPF50+ 50ml, £19.99, so if you only remember to wear sunscreen at the first sight of sun instead of embedding it into your daily routine, this is your sign to take note from the Scottish.
Staying true to their ultra-glam credentials, Liverpudlian are endlessly reaching for the viral Got2b Glued 4 Brows & Edges, £5.50, demonstrating the northwest knows exactly what is takes to build a statement, lifted, budge-proof brow. Speaking of lift, Cardiff doesn't play when it comes to lashes and is invested in the Maybelline Sky High Mascara, £12.99, arguably one of the best eye defining mascaras on the high street. Keen to know if you summer go-to made the cut? Scroll through Superdrug's most shopped regional beauty buys below.
Sameeha Shaikh, beauty writer, trying Superdrug's most-shopped regional beauty buys 1.
got2b Glued 4 Brows and Edges 2in1 Gel
Brow lamination made easy. For maximum, long-lasting hold, this viral brow gel will keep brows snatched all day long and it's Love Island approved, too. It takes inspiration from the well-loved got2b Glued Blasting Freeze Spray, after all.
Sameeha Shaikh, beauty writer, says: 'While it may be tricky to get the hang of at first, it's helpful to know that this product is a labour of love. Brush the glue formula through your brows, then wait a few minutes before using your fingers to press the gel down and shape brows into your prefect position. For a seamless look, go over your brows with the flat end of an eyeshadow brush in an upwards gliding motion. This will help to even hairs, set them in place and fake a real brow lamination. At £5.50 a pop, this Love Island hidden beauty gem is a no brainer.' Pros Affordable price
Strong hold formula Cons Creates a bold brow, so may not be best for those who want a natural finish 3.
Maybelline Sky High Mascara
Well-loved on TikTok and beyond, this mascara has earned a reputation for being one of the best formulas on the high street thanks to its next-level lengthening, volumising credentials.
Sameeha Shaikh, beauty writer, says: 'With a flexible brush head that bends to volumise and extend each hair, this coats lashes with ease. I especially love the easily washable formula, which is infused with bamboo extract and fibres for long, fluttery lashes.' Pros Viral best-seller
Available in various colours Cons Best used after 2 weeks of opening, as with most mascatas 4.
La Roche-Posay Anthelios UVMune Invisible Fluid Suncream SPF50+
A cult classic SPF that comes highly rated by dermatologists and beauty experts everywhere thanks to its high protective factor, lightweight feel and sensitive skin-approved formula.
Annie Vischer, head of beauty, says: 'A functional, lightweight SPF that I smooth on over my moisturiser to protect my skin everyday, all year round. Many women experience increased pigmentation during pregnancy and good and consistent SPF protection is a huge part of tempering it.' Pros Suitable for sensitive skin
Lightweight, comfortbale finish Cons 5.
Barry M Genie Lip Paint
This is how to keep things personal when it comes to lipstick. Each Lip Paint (there are three) adapts to the alkaline in your lips, to create a pH reactive shade that is totally unique to you. Plus, each shade compliments any skin tone.
Sameeha Shaikh, beauty writer, says: 'PH reactive skincare has become all the rage in recent years, and even high end, luxury brands like Dior have come on board, creating stellar products that adapt to your skin's temperament to develop a unique hue. This lipstick is a great one to keep handy if you want to try the trend, a quick swipe reveals a long-lasting, comfortable feeling personal shade.' Pros Comes in three shades
pH reactive formula creates a unique shade for all Cons By its nature, shades are unexpected 6.
Superdrug Charcoal Peel Off Face Mask
Formulated with activated charcoal and witch hazel, this mask is specifically geared towards deep pore cleansing, detoxification, and the removal of dirt, oil and grime, to leave skin look and feel clean and clear.
Sameeha Shaikh, beauty writer, says: 'It's hard to believe this mask comes in at just £1 a pop. Loaded with activated charcoal it detoxifies and clarifies by drawing out impurities, and balances by combatting inflammation in the skin with the help of witch hazel. My acne prone skin soaks it right up and is left looking calmer.' Pros Affordable price point
Contains targetted solution-based ingredients Cons
Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
South Wales Argus
9 hours ago
- South Wales Argus
High street brands we miss the most in the UK ranked
Buying the latest outfit and taking it home in a snazzy carrier bag was a small joy that made the long queues and crowds bearable. Fast-forward 20 years and the decline of our high street has been inevitable due to the rise of internet shopping and Covid-19. Dozens of banks have shut in recent months, and brands such as Topshop, BHS, Debenhams and Woolworths are now a thing of the past. We all hold nostalgia around what we once loved about our high streets, and now, data has analysed the shops us Brits miss the most. Experts at Liquidation Centre analysed search data revealing the top-searched brands. Top 10 high street brands shoppers want back 1. Debenhams 2. Dorothy Perkins 3. Toys R Us 4. Cath Kidson 5, Thorntons 6, Mothercare 7. BHS 8. Woolworths 9. Miss Selfridge 10. Blockbuster According to the data, it appears that Debenhams is the retailer that most consumers want to see back on their high streets, with a huge 499,000 average monthly online searches. UK High Street Shops That No Longer Exist Boohoo bought the brand and its website in 2021, but didn't buy its high street stores, which eventually closed down. Fans of the brand may be pleased to hear that Boohoo has changed its name to Debenhams, reviving the popular 247-year-old brand. Unfortunately though, physical stores are not expected to return. Could the UK high street ever make a comeback? Sarah Fleming, spokesperson at NerdWallet UK, said: "The UK's retail sector has been hit hard over recent years. Recommended Reading: "The businesses on the high street that will succeed, will be investing in growing their online brand presence across the 'bricks and clicks' online search landscape - the ones that invest in PR, Brand, AI optimisation and social media. "It's why we're seeing such a resurgence in businesses capitalising on Tiktok trends: from M&S's viral launch of the strawberries and cream sandwich that launched in tandem with Wimbledon; to Tesco following suit and releasing a birthday cake sandwich after seeing the success M&S garnered online. "To survive, businesses need to think creatively, about how they grow their businesses away from the physical world and integrate with the online one to stay afloat."
Daily Mirror
a day ago
- Daily Mirror
Keep your towels luxuriously soft and fluffy with expert's seven simple steps
There's nothing worse than stepping out of the bath or shower and drying yourself off with a stiff and scratchy towel Everyone relishes the sensation of enveloping themselves in a plush, fluffy towel after a soothing shower or bath. However, over time, towels can become abrasive and rigid, making this experience far less luxurious and more bothersome. Fortunately, you don't have to endure this with your towels, regardless of their age. Molly Freshwater, Founder of Secret Linen Store, has divulged her top expert advice for ensuring your bath towels remain sumptuously soft and fluffy throughout the year. How often to wash towels as some Brits admit to only doing it once a year Dust will stay off blinds and windowsills if wiped down with 1 common household item Less is more Her initial advice is to go easy on the detergent. High-quality bath towels should feel dense and lavish; however, due to this, the detergent can be more challenging to remove during rinse cycles than other materials, reports the Express. If you're using too much, it will build up over time and may result in your towels feeling hard and stiff. It's also crucial to use a gentle detergent, as towels are made from natural fibres like cotton. Harsh detergents can inflict permanent damage to these fibres. Detergent add-ins Another suggestion is to add a splash of vinegar to the wash. To soften towels, try adding 250ml of white vinegar to your wash alongside your regular laundry liquid. Simply pour the vinegar directly into the drum before loading your towels, and start the cycle as usual. The vinegar works by breaking down any detergent residue or mineral build-up in the fibres, which can leave towels feeling coarse. It helps to restore softness and absorbency without harsh chemicals, leaving your towels fresh and cosy. Don't fret about your towels smelling like vinegar - it will all be washed away, leaving just the scent of fresh, clean laundry. Keep it cool Temperature is also key to keeping towels soft. It can be tempting to put your laundry on hot to get them extra squeaky clean but this can actually make them stiff. Like harsh detergents, hot water can strip the natural fibres of their softness, leaving them rough and less absorbent. To keep them fresh and soft, Molly recommends washing your towels at a cooler temperature, between 30 and 40 degrees. Give them space Even if it is easier to just chuck all the towels in the same wash, this can actually make them crispy and won't get them properly clean. When there are too many towels in the machine, the detergent and fabric conditioner can't rinse out properly. For the best results, try washing your towels in smaller loads. This way, the detergent gets a chance to properly rinse out, leaving your towels feeling soft, fluffy, and ready to use after every wash. Keep it natural A tumble dryer can be your best friend when it comes to towels, but it could also be making them feel stiff and scratchy. For that perfectly soft feel, use a low heat setting and remove them while they're still slightly damp before hanging them up outside. Alternatively, harness the power of nature and hang them outside on a windy day. The wind acts as a natural agitator, keeping those fibres wonderfully soft. Give it a shake Want to keep your towels super soft and absorbent? Give them a good shake both before and after drying, whether they're going into the tumble dryer or onto the washing line. This simple step helps to loosen the fibres and encourages better airflow, leading to softer results. Once they're dry, another shake will prevent stiffness and maintain their beautiful fluffiness. Store them cleverly How you store your towels can make a big difference to their softness. Folding them too tightly or burying them under heavy stacks can flatten the fibres, making them feel stiff over time. To preserve their delightful softness and absorbency, store them loosely with enough space for air to circulate. This simple storage tip helps them maintain their fluffiness and keeps them feeling fresh for longer.
Daily Record
a day ago
- Daily Record
Next shoppers gush over 'cute' £12 ornament that 'completes their bathroom'
The animal trinkets would look great in any Scottish (or non-Scottish) home. Many people choose to coordinate their home decor to create an overall style. Whether that be matching their curtains and cushions in the living room or choosing a bedspread to create a homely vibe in the guest bedroom. However, the best way to truly understand a homeowner's personality away from their design is to look at their nicknacks and ornaments. With everyone having their own unique tastes, ornaments are an easy way to add a touch of yourself into your home. For those who are fans of Highland cows, shoppers may want to head to Next. While the retailer has a large homeware selection, many shoppers have gushed over their 'Hamish' range. Set of 2 Natural Hamish Spa Ornaments, which is priced at just £12. Sure to add character to your home, these mini ornaments feature two Highland cows enjoying a pamper at the spa, making them the perfect addition to your bathroom, reports the Liverpool Echo. Set of 2 Natural Hamish Spa Ornaments £12 Next Buy Now Product Description Made from 100 per cent resin, these wee coos have been tested to ensure they are suitable for the bathroom and are fully protected from corrosion or distortion from steam. With dimensions of 11x6x4.5cm, these little figurines will fit perfectly anywhere in your home. Continuing the animal theme, for those who are fans of all things dogs, Dunelm is selling the Humphrey Hound Dog Remote Holder for £8. While definitely cute in its design, this ornament is also practical as it can hold your TV remote, meaning shoppers won't need to endlessly hunt for the device when it goes missing. Alternatively, Debenhams has slashed the price of the Costway Interactive Globe. Dropped down from £59.95 down to £21.95, this globe comes with a gold triangle metal stand for extra stability. Back to the Hamish Ornaments, the pair currently has a 4.5 star rating, with many shoppers gushing over the cute design and details. One delighted customer said: "Another excellent purchase, Hamish spa ornaments are perfect. Details are very good on them with the little slippers. Highly recommend this ornament if you love Hamish." With another five-star reviewer adding: "Loved these when I first saw them and put them on my bathroom window ledge where they have been commented on." However, one shopper did think that the figurines would have been larger. They wrote: "Thought they would have been bigger but they are cute." Homewares deal of the week Switch up your bedroom's aesthetic and keep those summer vibes with one bedding set from Dunelm that is now 30 percent less. The Darla Floral Duvet Cover and Pillowcase Set has been crafted from a soft cotton to keep cool amidst the current hot spell, with the pink colourway included in the offer. For shoppers looking for a single sized set, the pink Darla bedding is now £14 instead of £20. For a double the set retails for £16.80 (£24), meanwhile the king size is down to £21 (£30). The super king has also dropped from £34 to £23.80. The duvet comes with matching pillowcases to create a seamless design. For added versatility, this bedding set is also reversible so shoppers can instead choose to flip the set over and enjoy a calm design that resembles soft clouds. Dunelm shoppers have loved the Darla bedding set so much they can't stop gushing over it, as one said: "Really pretty bedding. Feels great in the bed. Washes well, easy to iron, and excellent quality." While another five-star reviewer added: "Lovely sage green fresh colour brightens the bedroom up for the summer. Washes good low spin as can crease but iron well." Get the popular Darla Floral Duvet Cover and Pillowcase Set for 30 per cent less at Dunelm. Despite this, a fourth happy customer said: "I'm very happy with both ornaments. Looks good in my bathroom. Nice to look at first thing in the morning." With another person saying it finished off their bathroom: "I absolutely love Hamish, they take pride of place in my bathroom, which is now complete." Meanwhile, a sixth shopper gave it as a gift which was greatly received: "This is the cutest ornament set. I bought as gifts and the recipients both loved it." The Set of 2 Natural Hamish Spa Ornaments is part of Next's popular Hamish range. Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'.
