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Mango Mania: rising demand and popularity across India this summer
Mango Mania: rising demand and popularity across India this summer

Time of India

time19-05-2025

  • Business
  • Time of India

Mango Mania: rising demand and popularity across India this summer

This summer, mangoes have taken the spotlight across India, with a clear surge in demand from both metro and non-metro cities. March and April saw a sharp rise in mango purchases, especially among the 25–30 age group. Cities like Bengaluru, Mumbai, NCR, Pune, and Kolkata led the way, with Bengaluru recording the highest overall sales. This summer, mangoes have taken the spotlight across India, with a clear surge in demand from both metro and non-metro cities. March and April saw a sharp rise in mango purchases, especially among the 25–30 age group. Cities like Bengaluru, Mumbai, NCR, Pune, and Kolkata led the way, with Bengaluru recording the highest overall sales. The trend extended to tier 2 cities too, with Ahmedabad, Faridabad, Gandhinagar, and Lucknow showing strong buying patterns. Regional favourites stood out—Sindhura in Mumbai and Pune, Totapuri in Bengaluru, Banganapalli in NCR, and Alphonso in Kolkata. Kesar and Alphonso were also the most searched varieties in April, along with rising interest in raw mangoes and mango-based treats. It wasn't just fresh mangoes in demand. Mango-flavoured products saw a notable rise—drinks and ice creams doubled, pickles and chutneys rose by 1.2 times, and dairy items like milkshakes and lassi grew by 1.4 times compared to January and February. Over 35% of customers returned for repeat purchases within two weeks, and weekends saw a 1.5 times increase in orders. One Mumbai customer placed 39 orders in a day, while someone in Faridabad ordered 76 in a month. Thanks to strong delivery networks, cities like Delhi, Mumbai, and Bengaluru delivered mangoes within 10 minutes even during peak afternoon hours. Tier 2 cities weren't far behind, matching those speeds. This growing demand reflects changing consumer habits, with convenience and freshness now reaching homes across the country through Flipkart 's quick delivery service. One step to a healthier you—join Times Health+ Yoga and feel the change

Mango fest starts at Kadri Park
Mango fest starts at Kadri Park

Time of India

time16-05-2025

  • General
  • Time of India

Mango fest starts at Kadri Park

Mangaluru: Minister for health and family welfare Dinesh Gundu Rao inaugurated a three-day mango mela organised by the department of horticulture at Kadri Park in Mangaluru on Friday. Rao, who is also the district minister of Dakshina Kannada , said that the mela is organised with the objective of providing a market to mango growers without the interference of middlemen. Growers from Ramnagar, Kanakapura, Kolar, and Channapatna have arrived in Mangaluru to sell a variety of mangoes cultivated by them. Consumers will be getting mangoes at a lesser price compared to the prevailing market price. Moreover, people will get organically grown and naturally ripened mangoes, the minister said. Horticulture department deputy director Manjunath D said that around 37 varieties of mango, including varieties grown in foreign countries, are sold in the mango mela. The mela will showcase Raspuri, Sugar Baby, Hamlet, Rumani, Brunei King (Thailand), Sindhura, Imam Pasand, Maya (New Zealand), Badami, Honey Dew, Lily (Australia), Konkan Ruchi, and other varieties. Siddaraju, a grower from Ramnagara, introduced Brunei King mangoes, a substantial variety celebrated for its sweet, succulent, and fibreless pulp. These mangoes are heavy, with individual fruits weighing between 1.5 kg to 2 kg. He explained that this variety originates from Thailand, and he obtained the sapling from Kolkata. The tree started producing fruits within three years of being planted. Another farmer from Kanakapura, who showcased Raspuri, Sindhura, and Badami varieties of mangoes, said that the mango yield was less this season due to a lack of rain. Farmers said that rainfall during the flowering season played spoilsport.

King of fruits is back! Quality good, but yield below expectations in Karnataka, say farmers
King of fruits is back! Quality good, but yield below expectations in Karnataka, say farmers

Time of India

time23-04-2025

  • Climate
  • Time of India

King of fruits is back! Quality good, but yield below expectations in Karnataka, say farmers

Bengaluru: Mango season has begun in Karnataka, with early varieties like Sindhura, Badami, and Kapuri already brightening local markets. However, farmers and experts describe this year's harvest as a mixed bag — the quality is good, but the yield is lower than expected. Despite hopes for a strong "on-year" in mango production, growers estimate the yield at only 8–10 lakh metric tonnes, down from the usual 12–15 lakh tonnes. Unpredictable flowering patterns and high temperatures during fruit setting, along with pest issues, have impacted the crop. Karnataka has around 1.5 lakh hectares under mango cultivation and over 2.8 lakh mango farmers. Key mango-growing districts include Kolar, Ramanagara, Chikkaballapur, and Tumakuru in the south, which account for about 60% of the state's production, while the northern districts — particularly Belagavi, Dharwad, and Haveri — make up the rest. Early-season mangoes from Ramanagara are available in the market, but Kolar, which produces nearly two-thirds of Karnataka's mangoes, is lagging due to late flowering. According to sources, 35% of the total is consumed within the state, 29–35% is sold in other states, 25% is lost post harvest, and only about 1% is exported. Despite this year's medium yield, the state is not importing mangoes as the current production is sufficient only to meet local demand. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Google Brain Co-Founder Andrew Ng, Recommends: Read These 5 Books And Turn Your Life Around Blinkist: Andrew Ng's Reading List Undo CG Nagaraju, managing director, Karnataka State Mango Development and Marketing Corporation Ltd (KSMDMCL), said, "We had early flowering that gave a good crop, but the second round of flowering in Feb was hit hard by the heat and sudden rain. The overall quality is better due to low pest incidence, but the yield is average. We will be getting the Karnataka production into markets by June." But farmers say otherwise. They say the last two years saw poor harvest, and this year was no better, despite better quality, as there was a drop in the output due to the delayed flowering and diseases. Bashir Ahmed, a mango farmer with a 5-acre farm in Srinivaspur of Kolar district, said, "We lost at least 10% of the crop due to recent rain. Besides that, 30% of the crop was lost to thrips disease. On average, where an acre was supposed to give at least two to three tonnes, it is giving only 1 tonne." N Chinnappa Reddy, president of Kolar District Mango Growers Association, reported a sharp decline of 35–40% in this year's yield. "In many areas, flowering was delayed until March. This, along with the spread of thrips disease, worsened the situation. We were expecting around 10 lakh tonnes, but it looks like we'll only manage about 5 lakh tonnes from 32,000 acres in Kolar," he said. A senior scientist from the Indian Institute of Horticultural Research added, "In areas like Chikkaballapur, high temperatures and poor fruit retention have further reduced the yield. It's also an off-year in several places, so farmers shouldn't anticipate high profits. And if it rains in May, fruit drop could become another major concern." BOX: Postal service to deliver mangoes KSMDMCL has reintroduced its Mango Post service in collaboration with India Post, enabling the booking and delivery directly from farmers to consumers. The service was launched at general post office Tuesday. "This initiative actually started before Covid pandemic, but it gained significant traction during lockdown. It has now become a regular part of our operations," said CG Nagaraju, MD, KSMDMCL. "Farmers are managing every aspect — from packing to logistics and final delivery. This direct-to-consumer approach has not only helped reduce post-harvest losses, but also secured better prices for growers."

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