Mango Mania: rising demand and popularity across India this summer
This summer, mangoes have taken the spotlight across India, with a clear surge in demand from both metro and non-metro cities. March and April saw a sharp rise in mango purchases, especially among the 25–30 age group. Cities like Bengaluru, Mumbai, NCR, Pune, and Kolkata led the way, with Bengaluru recording the highest overall sales.
This summer, mangoes have taken the spotlight across India, with a clear surge in demand from both metro and non-metro cities. March and April saw a sharp rise in mango purchases, especially among the 25–30 age group.
Cities like Bengaluru, Mumbai, NCR, Pune, and Kolkata led the way, with Bengaluru recording the highest overall sales.
The trend extended to tier 2 cities too, with Ahmedabad, Faridabad, Gandhinagar, and Lucknow showing strong buying patterns. Regional favourites stood out—Sindhura in Mumbai and Pune, Totapuri in Bengaluru, Banganapalli in NCR, and Alphonso in Kolkata. Kesar and Alphonso were also the most searched varieties in April, along with rising interest in raw mangoes and mango-based treats.
It wasn't just fresh mangoes in demand. Mango-flavoured products saw a notable rise—drinks and ice creams doubled, pickles and chutneys rose by 1.2 times, and dairy items like milkshakes and lassi grew by 1.4 times compared to January and February. Over 35% of customers returned for repeat purchases within two weeks, and weekends saw a 1.5 times increase in orders. One Mumbai customer placed 39 orders in a day, while someone in Faridabad ordered 76 in a month.
Thanks to strong delivery networks, cities like Delhi, Mumbai, and Bengaluru delivered mangoes within 10 minutes even during peak afternoon hours. Tier 2 cities weren't far behind, matching those speeds. This growing demand reflects changing consumer habits, with convenience and freshness now reaching homes across the country through
Flipkart
's quick delivery service.
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