Latest news with #SiragadikkaAasai
The Hindu
16 hours ago
- Entertainment
- The Hindu
Breaking new ground in Tamil storytelling: from YouTube Originals to TV serials
With OTT platforms opening doors for new genres of storytelling, YouTube Originals is shaping a fresh era of Tamil content with bold themes, relatable stories rooted in everyday life, and homegrown talent. In line with many production houses in other languages, Radaan Mediaworks India Limited, a prominent production house in south India, has stepped into a new media platform and is creating YouTube Originals. Led by actor and Radaan Mediaworks managing director and chairperson Radhikaa Sarathkumar, the production house will release its next venture, Taj Mahal, on August 1 at 6 p.m. With increasing mobile viewership, direct access to global audiences, and monetisation tools like advertisements, production houses like Radaan are creating original content with storylines tailored for the new-age audience. The web series, Taj Mahal, will be premiered directly on Radaan Mediaworks' YouTube channel, which has nearly 18.2 lakh subscribers. The teaser released recently offers a glimpse into the tale of love woven with layered emotions. Ansari, who has helmed the web series, hinted that the story revolves around an interfaith couple, who move to an unfamiliar city seeking a fresh start, and their struggles to survive. The cast includes Kumaran, Siragadikka Aasai serial fame Sangeetha Leonis, and many social media influencers. Veteran newsreader Nijanthan has also played a key role. 'This is my third series with Radaan, which always set benchmarks in storytelling. The previous romantic series, Kadhalum Katru Mara, clocked nearly 11 lakh views. Taj Mahal is an emotional drama set against both rural and urban backdrops and has unexpected twists,' said Mr. Ansari. The key advantages of YouTube Originals are its direct access to audience, instant feedback from viewers through comments, and sharing content that is freely accessible, he said. 'We have planned 10 episodes, and each one is 23-25 minutes long. We are also planning to edit episodes and release it as a movie in two parts,' said Mr. Ansari. Unlike traditional serial formats, these projects aim to explore diverse narratives and give opportunities to emerging talents to create stories that connect with viewers. With budget constraints often limiting the scale of production, local marketers must step in to support content creators of YouTube Originals, Mr. Ansari added. While Jaya K. Doss has composed music for the web series, Pavel Nalini Natarajan has worked as the cinematographer. A compelling daily soap With a fresh wave of engaging storylines and strong relatable protagonists, Tamil television continues to raise the bar for daily entertainment to keep loyal serial fans hooked. The latest to join the league of compelling daily soaps is Chinnanchiru Kiliye, a Zee Tamil serial that is already striking a chord with viewers for its emotional depth and a strong female lead. The serial targets to break stereotypes with a powerful narrative that highlights the struggles and aspirations of relatable characters and offers many unexpected twists. Actor Swathika plays the role of Indhu, a strong-willed woman who juggles multiple jobs to support her family. From tutoring schoolchildren to delivering milk packets and working as a bike taxi driver, Indhu takes on every challenge. Her two-wheeler, which she calls Bharathy, is her trusted companion. Amidst her daily hustle, Indhu dreams of becoming a teacher. However, her life takes a turn when she marries Karnaa. Actor Naresh plays the role of this fierce man with a mysterious past. As Indhu embarks on a new phase of her life, she finds herself at odds with the rigid expectations of her husband's patriarchal household. The story unfolds as she treads the fine line between preserving her identity and adapting to a world that demands conformity. Actor Madhumitha, popularly known as 'Jangiri' Madhumitha, and actor Abitha, recognised for her role in Tamil movie Sethu and popular TV serial Thirumathi Selvam, Gayathri, and Rowthiram Syed have also been roped in to play key roles in the serial. The serial is aired at 7 p.m. from Monday to Friday.
Time of India
18-07-2025
- Entertainment
- Time of India
Siragadikka Aasai: Everything about the family drama starring Vetri Vasanth and Gomathi Priya
The popular Tamil family drama Siragadikka Aasai, starring Vetri Vasanth and Gomathi Priya, has reached a major milestone, recently crossing 746 episodes. Running successfully for over two years, the show continues to engage audiences with its emotional storyline and relatable characters. Premiering in January 2023, Siragadikka Aasai is the Tamil adaptation of the Telugu show Gundeninda Gudigantalu. The format has also been adapted into Aase (Kannada), Chempaneer Poovu (Malayalam), and Udne Ki Aasha (Hindi), proving its pan-Indian appeal. Meet the cast The show stars Gomathi Priya and Vetri Vasanth in the lead roles. The supporting cast includes R. Soundarajan, Anila, Narasimha Raju, Tamilselvi, Sri Deva, Yogesh, A. Revathy, Diwakar, Sangeetha, and Sudhakar, who add depth and strength to the narrative. The story so far The plot revolves around Muthu (Vetri Vasanth), an alcoholic with a troubled past. He frequently returns home drunk and often gets into fights, including arguments with his mother, who disapproves of his lifestyle. However, he shares a close bond with his father and grandmother, who raised him with affection. Meena (Gomathi Priya), on the other hand, is a caring and family-oriented young woman. She lives with her family in an apartment complex and faces constant trouble from a loan shark named Sudhakar, who keeps harassing them. The story follows how Meena and Muthu's lives intersect and evolve through love, challenges, and redemption. Where to watch Siragadikka Aasai airs on Star Vijay at 9 PM and continues to hold a loyal viewership, thanks to its gripping screenplay and heartfelt performances.
Time of India
24-05-2025
- Entertainment
- Time of India
Gomathi Priya and Vetri Vasanth's 'Siragadika Asai' completes 700 episodes
The beloved Tamil television drama Siragadikka Aasai has reached a remarkable milestone, completing 700 episodes since its premiere in January 2023. With its gripping narrative and powerful performances, the daily soap continues to strike an emotional chord with audiences across the state and beyond. Starring Gomathi Priya and Vetri Vasanth in the lead roles, the series has earned praise for its compelling portrayal of everyday struggles, family bonds, and human resilience. The ensemble cast featuring talents such as R. Soundarajan, Anila, Narasimha Raju, Tamilselvi, Sri Deva, Yogesh, A. Revathy, Diwakar, Sangeetha, and Sudhakar has played a key role in the show's sustained success. At the heart of Siragadikka Aasai lies the turbulent journey of Muthu (Vetri Vasanth ), a man caught in the grip of alcoholism. His strained relationship with his mother and the unwavering support from his father and grandmother paint a poignant picture of a family battling the ripple effects of addiction. Parallel to Muthu's story is that of Meena (Gomathi Priya), a devoted woman navigating the pressures of debt and survival. Her confrontation with Sudhakar, a relentless loan shark, adds tension and depth to the plot, while her perseverance has made her a relatable and inspiring figure for many viewers. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Trade Bitcoin & Ethereum – No Wallet Needed! IC Markets Start Now Undo The show's creators have masterfully balanced emotional storytelling with social commentary, addressing issues like substance abuse, familial sacrifice, and societal pressure. This thoughtful approach has helped the serial remain fresh and relevant, keeping its audience emotionally invested. As fans flooded social media with congratulatory messages, fan art, and custom posters, the show's creators and cast expressed their gratitude for the overwhelming support. The 700-episode milestone stands as a testament to the dedication of the entire team writers, directors, crew, and performers who continue to deliver high-quality content on a daily basis. With its eyes set on the future, Siragadikka Aasai promises to keep audiences hooked as Muthu and Meena's stories evolve. For now, the team and its loyal viewers have every reason to celebrate this impressive achievement.
Time of India
22-04-2025
- Entertainment
- Time of India
Shobanaa Uthaman and Sameer to play the leads in upcoming show ‘Poongatru Thirumbuma'
Tamil television is set to witness the arrival of a compelling new drama with the launch of Poongatru Thirumbuma , premiering on April 28 at 6:30 PM on a leading Tamil entertainment channel . The show stars celebrated actress Shobanaa Uthaman in the titular role, alongside actor Sameer, promising a powerful portrayal of emotional resilience and inner strength. In a rare and intriguing casting decision, Poongatru Thirumbuma features both Shobanaa Uthaman and actor Sameer in the titular role—an unconventional creative move that has already sparked excitement and curiosity among fans. This dual lead approach is set to add layers of complexity and emotion to the narrative, allowing audiences to witness multiple dimensions of the central character's evolution. Shobanaa Uthaman, widely recognised for her intense performance in Muthazhagu, continues her streak of portraying strong, nuanced female characters. With Poongatru Thirumbuma, she steps into a role that promises to challenge societal norms and highlight unspoken emotional battles faced by many. Joining her are actors Eshan Shyam and Sameer in significant roles. While details of their characters remain under wraps, insiders hint at emotionally demanding performances that will leave a lasting impact on viewers. The storyline centres around a woman trapped in a psychologically abusive marriage , offering a hard-hitting yet hopeful portrayal of trauma, endurance, and the path to self-discovery. By focusing on mental health and the strength of the human spirit, the show is aligned with the growing wave of socially conscious storytelling in Tamil television. Produced by the team behind hit serials like Siragadikka Aasai and Baakiyalakshmi, Poongatru Thirumbuma is already generating buzz for its bold narrative and impactful performances. With a seasoned cast and a thought-provoking premise, the show is poised to become a significant addition to the Tamil prime-time lineup.
