Latest news with #SixFlagsQiddiya
Trade Arabia
14-04-2025
- Business
- Trade Arabia
Qiddiya to elevate guest experience with accesso technology
Accesso Technology Group, a premier technology solutions provider to leisure, entertainment and cultural markets, has announced that it has been selected as the guest experience technology provider for the Qiddiya giga-project in Saudi Arabia. Located southwest of Riyadh, Qiddiya City is set to become the crown jewel of entertainment, sports, and cultural experiences within the kingdom, spanning over 300 sq km. As a key driver of Saudi Vision 2030, Qiddiya will make a major contribution to the diversification of the country's economy and entertainment, sport and cultural sectors. "Qiddiya sought a top-tier partner to provide ticketing solutions for our planned attractions, beginning with Six Flags Qiddiya and Aquarabia, and we believe accesso's extensive global experience with leading entertainment operators will be instrumental in achieving our long-term vision. We have great expectations for this partnership, as it serves as a key foundation for our success," said Qiddiya CTO Abdulrahman Al-Ali. Accesso will implement its modern, state-of-the-art ticketing and visitor management solution, accesso Horizon, across Qiddiya's diverse portfolio of attractions, including the highly anticipated Six Flags Qiddiya, which will be home to the world's longest, fastest, and tallest roller coaster and Aquarabia, the first and biggest water theme park in Saudi Arabia. accesso Horizon will serve as the backbone technology, across the entire Qiddiya portfolio of attractions and entertainment opportunities ensuring a consistent, world-class guest experience from online ticket purchase to the enjoyment of onsite activities throughout the entire property. "We are proud to work with Qiddiya on this exciting and visionary project," said accesso CEO Steve Brown. "With the accesso Horizon solution, Qiddiya City will have the future-proof tools to shape and deliver stellar experiences to visitors, setting new standards for entertainment excellence in the region." Featuring a fully integrated platform, advanced business logic, and an expansive feature set, accesso Horizon will enable Qiddiya City to scale as new assets launch. Moreover, the solution will allow for management of all benefits, services, and entitlements available to guests from a unified platform designed to be the center of the entire management ecosystem. The solution also offers open APIs enabling direct integration with other technology partners. Accesso is a leading global provider of patented and award-winning technology solutions that redefine the guest experience, drive increased revenue, streamline operations, and support data-driven business decisions for leisure and entertainment operators. Currently serving over 1,200 venues in 33 countries, accesso invests heavily in research and development to provide venues with technology that empowers them to deliver unforgettable guest experiences, the company said.
Leaders
06-02-2025
- Business
- Leaders
Saudi Arabia to Become Global Leader in Entertainment Parks: Report
Saudi Arabia's entertainment parks sector is booming, fueled by Vision 2030 goals to diversify the economy and boost tourism. The Kingdom is rapidly emerging as a dominant force in the global entertainment parks industry. Boston Consulting Group (BCG) recently released a report titled 'Entertainment Parks Industry: Trends & Opportunities for Saudi Arabia.' The report highlights Saudi Arabia's ambitious plans to diversify its economy with entertainment parks playing a central role in this strategy. The report revealed that two-thirds of Saudis express enthusiasm for visiting theme and water parks, signaling robust local demand. Over 10 new parks are underway, positioning the Kingdom as a global entertainment powerhouse. Global Trends Meet Local Ambitions The $70 billion global entertainment park industry grows at 5% CAGR, driven by tech innovation and immersive experiences. Saudi Arabia now integrates gamified attractions, IP partnerships, and themed hospitality, mirroring global trends. 'Saudi's strategy blends local demand with global benchmarks,' Managing Director and Partner at BCG, Devanshu Mathur, said. Innovative Projects and Developments Projects like Six Flags Qiddiya and Aquarabia promise groundbreaking rides, themed zones, and retail-dining hubs. NEOM recently partnered with Warner Bros. Discovery to launch immersive attractions, amplifying Saudi's appeal. These ventures align with a 20% Compound Annual Growth Rate (CAGR) in IP-themed hospitality, enhancing overnight stays for 40% of visitors. BCG data shows 90% of Saudis would visit local parks yearly, with 67% open to repeat visits. This demand could spur job creation, tourism growth, and $1.2 billion in annual revenue by 2030. Mathur noted, 'Expanding regional access will solidify Saudi's global standing while boosting GDP.' Market Impact and Future Outlook Upcoming projects in Riyadh, Jeddah, and Al Khobar aim to bridge this divide. By leveraging partnerships and tech like VR, Saudi Arabia aims to rival Orlando and Dubai, attracting 30 million annual visitors by 2030. Survey data reveals that 90% of respondents visit parks annually, while sixty-seven percent plan multiple trips for immersive experiences. The Kingdom continues investing billions in infrastructure, technology, and innovative projects that align with Vision 2030 objectives and market trends. New park developments include record-breaking roller coasters, interactive water rides, and diverse attractions that appeal to families and thrill-seekers alike. With strategic investments and global collaborations, Saudi Arabia's entertainment sector is set to redefine leisure tourism, delivering unmatched experiences for a diverse, tech-savvy audience. Ultimately, the Kingdom emerges as a premier entertainment hub that inspires innovation, drives economic growth, and strengthens the Kingdom's status. Short link : Post Views: 19
