Qiddiya to elevate guest experience with accesso technology
Accesso Technology Group, a premier technology solutions provider to leisure, entertainment and cultural markets, has announced that it has been selected as the guest experience technology provider for the Qiddiya giga-project in Saudi Arabia.
Located southwest of Riyadh, Qiddiya City is set to become the crown jewel of entertainment, sports, and cultural experiences within the kingdom, spanning over 300 sq km. As a key driver of Saudi Vision 2030, Qiddiya will make a major contribution to the diversification of the country's economy and entertainment, sport and cultural sectors.
"Qiddiya sought a top-tier partner to provide ticketing solutions for our planned attractions, beginning with Six Flags Qiddiya and Aquarabia, and we believe accesso's extensive global experience with leading entertainment operators will be instrumental in achieving our long-term vision. We have great expectations for this partnership, as it serves as a key foundation for our success," said Qiddiya CTO Abdulrahman Al-Ali.
Accesso will implement its modern, state-of-the-art ticketing and visitor management solution, accesso Horizon, across Qiddiya's diverse portfolio of attractions, including the highly anticipated Six Flags Qiddiya, which will be home to the world's longest, fastest, and tallest roller coaster and Aquarabia, the first and biggest water theme park in Saudi Arabia. accesso Horizon will serve as the backbone technology, across the entire Qiddiya portfolio of attractions and entertainment opportunities ensuring a consistent, world-class guest experience from online ticket purchase to the enjoyment of onsite activities throughout the entire property.
"We are proud to work with Qiddiya on this exciting and visionary project," said accesso CEO Steve Brown. "With the accesso Horizon solution, Qiddiya City will have the future-proof tools to shape and deliver stellar experiences to visitors, setting new standards for entertainment excellence in the region."
Featuring a fully integrated platform, advanced business logic, and an expansive feature set, accesso Horizon will enable Qiddiya City to scale as new assets launch. Moreover, the solution will allow for management of all benefits, services, and entitlements available to guests from a unified platform designed to be the center of the entire management ecosystem. The solution also offers open APIs enabling direct integration with other technology partners.
Accesso is a leading global provider of patented and award-winning technology solutions that redefine the guest experience, drive increased revenue, streamline operations, and support data-driven business decisions for leisure and entertainment operators. Currently serving over 1,200 venues in 33 countries, accesso invests heavily in research and development to provide venues with technology that empowers them to deliver unforgettable guest experiences, the company said.
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