
Qiddiya to elevate guest experience with accesso technology
Accesso Technology Group, a premier technology solutions provider to leisure, entertainment and cultural markets, has announced that it has been selected as the guest experience technology provider for the Qiddiya giga-project in Saudi Arabia.
Located southwest of Riyadh, Qiddiya City is set to become the crown jewel of entertainment, sports, and cultural experiences within the kingdom, spanning over 300 sq km. As a key driver of Saudi Vision 2030, Qiddiya will make a major contribution to the diversification of the country's economy and entertainment, sport and cultural sectors.
"Qiddiya sought a top-tier partner to provide ticketing solutions for our planned attractions, beginning with Six Flags Qiddiya and Aquarabia, and we believe accesso's extensive global experience with leading entertainment operators will be instrumental in achieving our long-term vision. We have great expectations for this partnership, as it serves as a key foundation for our success," said Qiddiya CTO Abdulrahman Al-Ali.
Accesso will implement its modern, state-of-the-art ticketing and visitor management solution, accesso Horizon, across Qiddiya's diverse portfolio of attractions, including the highly anticipated Six Flags Qiddiya, which will be home to the world's longest, fastest, and tallest roller coaster and Aquarabia, the first and biggest water theme park in Saudi Arabia. accesso Horizon will serve as the backbone technology, across the entire Qiddiya portfolio of attractions and entertainment opportunities ensuring a consistent, world-class guest experience from online ticket purchase to the enjoyment of onsite activities throughout the entire property.
"We are proud to work with Qiddiya on this exciting and visionary project," said accesso CEO Steve Brown. "With the accesso Horizon solution, Qiddiya City will have the future-proof tools to shape and deliver stellar experiences to visitors, setting new standards for entertainment excellence in the region."
Featuring a fully integrated platform, advanced business logic, and an expansive feature set, accesso Horizon will enable Qiddiya City to scale as new assets launch. Moreover, the solution will allow for management of all benefits, services, and entitlements available to guests from a unified platform designed to be the center of the entire management ecosystem. The solution also offers open APIs enabling direct integration with other technology partners.
Accesso is a leading global provider of patented and award-winning technology solutions that redefine the guest experience, drive increased revenue, streamline operations, and support data-driven business decisions for leisure and entertainment operators. Currently serving over 1,200 venues in 33 countries, accesso invests heavily in research and development to provide venues with technology that empowers them to deliver unforgettable guest experiences, the company said.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Trade Arabia
7 hours ago
- Trade Arabia
Saudi Vision 2030 driving over $1 trillion in construction investment
Across Europe, construction innovation often slows at the very moment it should scale. Whether it's modular timber systems, robotics, or artificial intelligence (AI)-enabled solutions, too many breakthroughs get stuck in fragmented pilots and slow-moving procurement, said an industry expert. Meanwhile, Saudi Arabia is undergoing a historic transformation - its Vision 2030 agenda driving over $1 trillion in construction investment. From NEOM to Qiddiya, The Red Sea Project and Diriyah Gate, the country's appetite for innovation is not just rhetoric - it's policy, stated Vladimir Vlahovic, the Founder of Solventry, a Austrian consultancy specialising in building construction spinoffs, joint ventures and innovation strategies. Vlahovic believes Saudi Arabia's construction sector should leverage spinoffs and JVs to accelerate innovation. It highlights how Saudi-European partnerships are helping turn proven technologies into industry benchmarks. European firms often struggle to scale innovation at home. Regulatory complexity, fragmented approvals, and a risk-averse procurement culture make internal spinoffs and ConTech startups hard to sustain. By contrast, Saudi Arabia offers: A long-term investment horizon; Government-driven localisation incentives and Mega-projects that are open to proven, yet under-deployed technologies. For firms looking to break out of the pilot trap, Saudi Arabia offers a testing ground at unprecedented scale, he stated. Austria's Rhomberg Group created CREE GmbH to bring its hybrid timber modular system to market. Despite strong sustainability credentials and technical reliability, adoption in Europe remained limited. In 2023, Portuguese contractor Casais became a shareholder in CREE. By 2025, Casais partnered with Saudi-based Nahaz Investment Group to launch Casais Entirez, a JV focused on delivering modular, sustainable buildings aligned with Vision 2030. In December 2024, the NEOM Investment Fund partnered with Denmark's GMT Robotics to bring robotic automation into rebar cage assembly - one of the most labour-intensive and hazardous activities in construction, said Vlahovic. GMT's robotic systems enable high-precision off-site fabrication, reducing on-site labour by up to 90% and improving safety and speed. This collaboration aligns with NEOM's goal to establish new global standards for industrialised construction. Although already present in the region, German tower crane manufacturer Wolffkran entered into a joint venture with Saudi Arabia's Zamil Group in early 2024 to establish a local manufacturing facility in Riyadh. The JV will produce 300 cranes to support the Kingdom's growing construction needs. These case studies demonstrate a clear pattern: when European innovation meets Saudi delivery ambition, well-structured partnerships enable scale. According to Vlahovic, properly designed JVs and spinoffs offer operational autonomy with corporate support; shared investment risk and accelerated market entry as well as localisation, cultural integration, and long-term scalability. Some of the key success factors for joint ventures in Saudi Arabia include: *Strategic Fit – Solutions must address Vision 2030 priorities such as digital infrastructure, housing, industrialisation, and automation. *Operational Autonomy – JV teams should lead market strategy, client relationships, and execution—without excessive oversight from parent firms. *Cultural Integration – Partnerships must blend startup agility with corporate discipline and combine international standards with local insight. Vlahovic pointed out that Saudi Arabia was not just building cities - it was also redefining how construction should be delivered. "With Vision 2030 and the 2034 FIFA World Cup driving record-breaking investment, the demand for scalable, tech-enabled construction delivery is growing rapidly," he stated.


Daily Tribune
5 days ago
- Daily Tribune
Alba promotes Ali Al Hanan to Manager Treasury & Hedging Operations
Aluminium Bahrain B.S.C. (Alba), the world's largest smelter on one site, has announced the promotion of Ali Al Hanan to Manager, Treasury & Hedging, effective 04 June 2025. This strategic appointment underscores Alba's commitment to developing its Bahraini talent from within. Ali Al Hanan's distinguished career with Alba spans an impressive 25 years, a journey marked by consistent demonstrations of exceptional financial acumen and strategic leadership. His progression through the ranks is a prime example of how Alba invests in its national talent, providing robust pathways for growth through continuous education and professional development From an entry-level position to his most recent role as Senior Head of Treasury, Ali played a crucial role in securing Alba's refinancing deals as well as expertly managing treasury operations. Commenting on his promotion, Alba's Chief Executive Officer Ali Al Baqali stated: 'Ali has consistently demonstrated the calibre of talent we cultivate here at Alba. His remarkable journey at Alba. With deep financial acumen honed over decades, Ali has played a key role in advancing the strategic growth of the accounting department.' Ali Al Hanan holds a bachelor's degree in Banking and Finance from the University of Bahrain and a Master of Business Administration from Arabian Gulf University.


Trade Arabia
03-06-2025
- Trade Arabia
London Business School to start open education programme in Riyadh
London Business School has announced the launch of its first open executive education programme in Saudi Arabia, which will be offered at the new Executive Office in Riyadh. The move follows the college's global recognition and inclusion among the world's best executive education providers, according to the recently released Financial Times Executive Education 2025 ranking. LBS has been ranked among the world's leading providers of Executive Education in the newly released 2025 Financial Times Executive Education Rankings. Announcing this, LBS said the programmes will commence in the 2025–2026 academic year and aim to support the kingdom's priorities for economic diversification, innovation, and leadership capability in line with Saudi Vision 2030. This announcement follows the School's commitment, shared in April, to open an office in Riyadh dedicated to advancing human capability and leadership development in the region These new Riyadh programmes represent the next phase in LBS's regional strategy, building on the School's established presence in Dubai and its long-standing engagement with Gulf organisations and executives. Helen Kirkentzis, Assistant Dean of Executive Education and General Manager at Riyadh Office, said: "We are delighted to be acknowledged by our clients and participants for the impact of our programmes on leaders globally. Our success is driven by our dedicated faculty, staff and learning partners, and the high standards of our participants." "Launching our open programmes in Riyadh strengthens our commitment to supporting leaders and working more closely with our partners in Saudi Arabia and the wider region," she stated. According to LBS, three new programs will contribute to the development of leadership skills in Saudi Arabia. These are: *Women in Leadership: Empowering women executives with the skills to lead confidently, supporting Saudi Arabia's ambition to increase female participation in the workforce. *Leading Teams for Emerging Leaders: Equipping rising leaders with strategies to build high-performing teams and drive organisational success in a dynamic economic environment. *Next Level Leadership: Providing senior executives with advanced tools to navigate complexity, align with Vision 2030's priorities, and lead transformative change. The launch of the new programs in Riyadh marks the next phase of the college's regional strategy, which builds on its established presence in Dubai and its long-standing partnership with institutions and executives in the Gulf region. London Business School has once again been recognised as one of the world's leading executive education providers by the Financial Times Open Executive Education Rankings 2025, the fifth consecutive year that the school has strengthened its position in these prestigious global rankings. Florin Vasfari, Executive Dean of Executive Education in the Middle East and General Manager at the Riyadh Office, said: "Launching our first programmes in Riyadh is a natural next step as we deepen our long-term partnership with Saudi Arabia and the Gulf."