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Glasgow's Jamie Genevieve hints at secret new chapter ahead
Glasgow's Jamie Genevieve hints at secret new chapter ahead

Glasgow Times

time3 days ago

  • Business
  • Glasgow Times

Glasgow's Jamie Genevieve hints at secret new chapter ahead

The Glasgow-born make-up artist and founder of the cult-favourite vegan and cruelty-free cosmetics brand VIEVE shared a photo on social media featuring packed suitcases and moving boxes, prompting speculation that a big relocation could be on the cards. One intrigued follower commented: "Oh?!? Did I miss some chapters?!" Jamie, who began her career working on the Estée Lauder counter at Debenhams in Glasgow, launched VIEVE in 2020. We reported back in March that she earned a spot on The Sunday Times' inaugural Beauty Rich List, ranking among the top 30 wealthiest entrepreneurs in the hair, beauty, and make-up industry. READ MORE: Glasgow make-up artist named in Sunday Times Rich List VIEVE made headlines again last December with the opening of its first brick-and-mortar pop-up in Glasgow's Buchanan Galleries, where fans could shop best-selling products such as Skin Nova, Modern Mascara, Sunset Blush Balm, Lip Dew, and the newly launched Skin Nova Complexion Balm. The Glasgow Times spoke to Kathy Murdoch, Centre Director at Buchanan Galleries at the time of the store's opening. She said: "VIEVE is one of the most frequently requested brands by our guests, so we're really excited to be welcoming them to our retailer line-up this year, just in time for Christmas. "There is already a real buzz about VIEVE returning to its hometown with a new pop-up, providing an opportunity for visitors to explore their fantastic beauty collection. "It's going to be well worth the wait for our guests." READ MORE: Cult makeup brand VIEVE opens pop-up store in Glasgow The store also offers personalised advice and make-up services from in-store artists, making it a must-visit destination for beauty enthusiasts. While Jamie hasn't revealed any concrete details about what's next, her cryptic post has fans eagerly watching her social channels for more clues..

‘Vieve's skin-boosting primer makes me look like I've had 8 hours of sleep'
‘Vieve's skin-boosting primer makes me look like I've had 8 hours of sleep'

Metro

time19-05-2025

  • Health
  • Metro

‘Vieve's skin-boosting primer makes me look like I've had 8 hours of sleep'

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more If there's one thing I've learned from years of chasing a dewy, radiant complexion, it's that the right primer can completely transform your skin. After testing pretty much all the primers out there, I can safely say that the one I swear by is Vieve's Skin Nova. Created by beauty mogul Jamie Genevieve, this isn't just any primer. It's a skin-enhancing, glow-boosting powerhouse that elevates my complexion in an instant. Designed to blur imperfections, hydrate, and boost radiance, it's quickly become my go-to for days when my skin needs a lift (read: most of them). Formulated with niacinamide to brighten and smooth, and beta-glucan to calm and hydrate, Skin Nova leaves skin soft and glowing. Light-reflecting pigments create a lit-from-within finish, while the breathable formula grips makeup for flawless wear that lasts. Wear it alone for a natural, dewy glow or layer under your favourite foundation for extra radiance. Buy Now for £31 at space nk From the moment I applied Vieve Skin Nova, I knew this was going to be a staple in my makeup bag. With a lightweight, silky gel-like texture, it glides on effortlessly, leaving behind a subtle glow (no harsh glitter chunks here!) More Trending It doesn't sit on top of the skin like many primers do either, and it feels like it's actually enhancing my skin's natural radiance rather than acting like a mask. The best part? It doesn't leave my skin feeling heavy or greasy, which I am prone to in my T-Zone. Vegan, cruelty-free and fragrance-free, the Vieve Skin Nova primer is a skincare hybrid. Formulated with niacinamide to strengthen the skin barrier plus, beta-glucan and rose water to soothe and comfort skin. So, not only does it make your skin look amazing, but it's also actually working to improve the health of your skin as you wear it. What's not to love? Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below MORE: Struggling with rosacea? This highly rated skincare range could be your new go-to MORE: Boots launches Premium Hair Edit Beauty Box – and it'll save you over £150 MORE: Sun's out, SPF's out! Bulldog Skincare launch new UV moisturiser that's perfectly timed for the sunshine

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