Glasgow's Jamie Genevieve hints at secret new chapter ahead
The Glasgow-born make-up artist and founder of the cult-favourite vegan and cruelty-free cosmetics brand VIEVE shared a photo on social media featuring packed suitcases and moving boxes, prompting speculation that a big relocation could be on the cards.
One intrigued follower commented: "Oh?!? Did I miss some chapters?!"
Jamie, who began her career working on the Estée Lauder counter at Debenhams in Glasgow, launched VIEVE in 2020.
We reported back in March that she earned a spot on The Sunday Times' inaugural Beauty Rich List, ranking among the top 30 wealthiest entrepreneurs in the hair, beauty, and make-up industry.
READ MORE: Glasgow make-up artist named in Sunday Times Rich List
VIEVE made headlines again last December with the opening of its first brick-and-mortar pop-up in Glasgow's Buchanan Galleries, where fans could shop best-selling products such as Skin Nova, Modern Mascara, Sunset Blush Balm, Lip Dew, and the newly launched Skin Nova Complexion Balm.
The Glasgow Times spoke to Kathy Murdoch, Centre Director at Buchanan Galleries at the time of the store's opening.
She said: "VIEVE is one of the most frequently requested brands by our guests, so we're really excited to be welcoming them to our retailer line-up this year, just in time for Christmas.
"There is already a real buzz about VIEVE returning to its hometown with a new pop-up, providing an opportunity for visitors to explore their fantastic beauty collection.
"It's going to be well worth the wait for our guests."
READ MORE: Cult makeup brand VIEVE opens pop-up store in Glasgow
The store also offers personalised advice and make-up services from in-store artists, making it a must-visit destination for beauty enthusiasts.
While Jamie hasn't revealed any concrete details about what's next, her cryptic post has fans eagerly watching her social channels for more clues..
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