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Time of India

Skechers signs Kartik Aaryan as new brand ambassador for India

Skechers has announced Bollywood actor Kartik Aaryan its new brand ambassador for India. The actor will first appear in a marketing campaign supporting the brand's signature Skechers Hands Free Slip-ins footwear, the press note stated. Rahul Vira , chief executive officer of Skechers South Asia Pvt., said, "As a prominent contemporary youth icon, Aaryan's broad appeal coupled with his dynamic persona will help keep Skechers in the mind of consumers shopping for our in-demand lifestyle and athletic footwear across India. We believe Kartik's influence will amplify our connection with his fans who value the innovation and comfort that is only offered by Skechers.' Aaryan said, 'I am excited to collaborate with Skechers—a brand that stands at the intersection of cutting-edge performance and contemporary style. What truly impressed me is their relentless focus on innovation, especially the Slip-ins technology, which redefines convenience without compromising on design.' Aaryan joins a Skechers roster that includes Indian actress Ananya Panday , along with elite athletes including footballers Sunil Chhetri, Harry Kane, Baris Alper Yilmaz, Isco Alarcón and Mohammed Kudus; cricket players Jasprit Bumrah, Ishan Kishan and Yastika Bhatia; pickleball pros Sonu Vishwakarma, Vrushali Thakare, Vanshik Kapadia and Mayur Patil; as well as basketball stars Julius Randle, Joel Embiid, Norman Powell and Rickea Jackson.