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Open for Business: Samsung Electronics Singapore Unveils Business Experience Studio
Open for Business: Samsung Electronics Singapore Unveils Business Experience Studio

The Sun

time05-08-2025

  • Business
  • The Sun

Open for Business: Samsung Electronics Singapore Unveils Business Experience Studio

SINGAPORE - Media OutReach Newswire - 4 August 2025 - Samsung Electronics Singapore has unveiled its new Business Experience Studio, designed to help businesses unlock the potential of innovative technology solutions from Samsung. The 2,150 square feet studio is designed to help customers envision how they can adopt cutting-edge Samsung solutions to address their specific verticals and business digitalisation needs. The studio houses built-for-business solutions from Samsung, including its professional display range, enterprise-ready Galaxy devices, as well as business solutions such as Samsung Knox, Samsung VXT and SmartThings Pro. It also features a wide variety of solutions, designed with various local solutions partners, for specific business and vertical use cases built on Samsung's hardware and platforms. 'Business rules are being rewritten today as companies need to be agile to respond to a fast-moving market that is highly influenced by evolving market conditions and technology advancements. The Business Experience Studio aims to demonstrate and inspire our customers on how they can design and deploy purposeful solutions from Samsung within their organisations,' said Timothy Tan, Head of Integrated Business, Samsung Electronics Singapore. Helping Singapore businesses ride the next wave of digitisation Today, more than nine in ten businesses in Singapore are operating with some level of digitalisation, but not all of them are unlocking optimal value from their technology investments. The Business Experience Studio serves to demonstrate the breadth and depth of Samsung's solutions for different verticals and business needs, and how it can unlock the value of a right technology partner for organisations. The studio showcases an integrated deployment of Samsung hardware and solutions across ten different zones. It is powered by Samsung's suite of business solutions, including Samsung Visual eXperience Transformation (VXT), SmartThings Pro, and Samsung Knox. Together, these proprietary business solutions from Samsung enable seamless integration and management of devices, solutions and services across enterprise environments. For example: Samsung Visual eXperience Transformation (VXT) is a cloud-based digital signage solution that enables seamless content creation and management across all Samsung displays. SmartThings Pro offers organisations a comprehensive platform to help in automation and monitoring through its intuitive dashboard facilitating effective device management, optimised for operations across residential, commercial, and public spaces such as schools. Visitors can monitor the status of smart connected devices with the studio including brand's HVAC solutions, consumer and commercial displays. Cybersecurity is a business-critical issue that calls for integration across all functions and levels within an organisation. At Samsung, security is always top-of-mind, and never an afterthought. Samsung Knox is the brand's commitment in delivering a security platform that works in real-time to protect and defend connected devices against evolving digital threats. The studio also features the use of Samsung's products for specific verticals and business scenarios: Creating immersive guest experiences with highly customisable commercial displays, including The Wall, digital and LED signages, and commercials TVs. For example, LED screens that can be configured into curved, L-shaped and for ceiling installation that are commonly seen in mixed-use developments, malls, and more. Custom solutions for hospitality and healthcare sectors, where Samsung display and mobile solutions can be personalised to enhance end-customer experience from point of stay to departure. Galaxy wearables are also introduced as step-down care solutions, to offer more holistic after-care experiences. Transforming retail with Samsung and partner solutions aimed at improving operational efficiencies and staff productivity, including Samsung Kiosk, Colour E-Paper EMDX, Knox Capture and other partner solutions. Improved frontline communication and workflow with Samsung Rugged devices that are built to withstand harsh outdoor environments with IP68 & MIL-STD-810H ratings. With push-to-talk (PTT) capabilities on these rugged devices, end-users can stay connected and continue their workflows without interruption, even when they face unexpected incidents, or are operating in unpredictable environments Smart classrooms where educators can better engage learners using managed and interactive solutions via 5K UHD supersized displays, E-Boards, Galaxy Tablets and Knox suite of solutions. In addition, the team also conducts workshops for local educators and students to introduce generative AI skills, including Galaxy AI features, to equip customers with relevant AI know-how. Command and Control Centre setup, powered by Samsung's business solutions and high-resolution business displays and the seamless video wall with narrow bezel measuring just 0.44 mm to enhance the overall productivity and decision-making abilities of backend teams. Customers visiting the studio can also see a wide ecosystem of partner solutions in action, designed to demonstrate how Samsung's solutions can be personalised and customised for specific business needs. For example, a ' Tap on Glass' contactless payment solution on a Galaxy tablet shows how the payment journey can be automated while eliminating the use of a separate POS or card terminals, hence improving operational efficiencies. The Business Experience Studio will complement the efforts of Samsung Singapore's Integrated Business Team, comprising over 20 sectoral leads, solution architects and consultants, who will work closely with customers to deliver innovative, relevant and practical solutions for their business operations. A multi-disciplinary team with deep B2B, consumer and vertical experience, the group will work closely with public and private sector customers and partners to design and deploy Samsung and partner solutions aimed at transforming user and employee experiences, as well as improving overall efficiencies and business outputs. As a leading technology and OEM partner with a vast product portfolio, Samsung will offer end-to-end support to address customers' evolving business needs with its innovative and sustainable product and partner ecosystem. 'The Integrated Business Team and Business Experience Studio will demonstrate to customers our innovative and openness approach. We want to be able to facilitate meaningful collaboration that will ultimately deliver impactful business outcomes,' added Mr Tan.

Samsung Partners With Kia to Integrate SmartThings Pro into Kia PBV for More Convenient Business Management Experiences
Samsung Partners With Kia to Integrate SmartThings Pro into Kia PBV for More Convenient Business Management Experiences

Syyaha

time02-03-2025

  • Automotive
  • Syyaha

Samsung Partners With Kia to Integrate SmartThings Pro into Kia PBV for More Convenient Business Management Experiences

Mar. 02, 2025 – Samsung Electronics Co., Ltd. today announced a partnership with Kia Corporation that integrates SmartThings Pro, Samsung's B2B management solution, into Kia's Platform Beyond Vehicles (PBVs). The agreement — signed at the Kia EV Day event held this week in Spain — is an extension of the strategic technology partnership signed last September with Hyundai Motor and Kia. The latest agreement expands the collaboration to provide business customers with more convenient and valuable mobility experiences through SmartThings Pro. The B2B management platform offers efficient energy savings and integrated space management by connecting various devices, solutions and services across residential facilities to office buildings and commercial facilities. Attending the signing ceremony were Chanwoo Park, Executive Vice President at Samsung's B2B Integrated Offering Center, and Sangdae Kim, Head of Kia's PBV Division. 'By integrating SmartThings Pro into Kia PBV, we plan to present an intelligent new way for businesses to be connected to their customers,' said Chanwoo Park, Executive Vice President of B2B Integrated Offering Center at Samsung Electronics. 'We will provide an optimized integrated store management experience based on customized solutions to cater for a range of B2B customers including the self-employed and small business owners.' With the integration of SmartThings Pro and Kia PBV, B2B customers can connect their vehicles to external business spaces and execute automated routine controls set in vehicles to increase operational efficiency and convenience. For example, self-employed and small business owners who purchase Kia PBVs will be able to manage automation routines such as air conditioning, signage and home appliances in their stores through SmartThings Pro, making operation and management much more convenient. Small business owners who remotely operate multiple unmanned stores or shared lodgings can use a Kia PBV to manage them in real time while on the move. As part of remote management, users can receive notifications of abnormal activity and device failures or maintenance. Users can also manage check-ins and check-outs, optimize air conditioning and prevent energy waste when customers are away. Additionally, SmartThings Pro provides advance notifications of the on-site tasks that need to be carried out — such as consumable replacements and maintenance lists — tailored to the store or establishment where the PBV arrives, enabling easy operation. SmartThings Pro also helps busy small mobile business owners like food truck operators. Food trucks move frequently and take time to prepare and organize signage, audio, cash registers, refrigerators, cooking appliances and lighting before and after hours of operation. With SmartThings Pro, users can be automate everything at once, allowing a single operator to run a food truck. 'Kia PBVs are designed to be more than just vehicles, they are intelligent business solutions that connect seamlessly with digital ecosystems,' said Sangdae Kim, Head of Kia's PBV Division. 'We anticipate that our business collaboration with Samsung Electronics, leveraging its AI B2B solution SmartThings Pro, will extend the vehicle user experience for our business customers beyond PBVs into the broader IoT ecosystem. This partnership is expected to create new opportunities for discovering customer value.'

Kia, Samsung join hands to make cars smarter
Kia, Samsung join hands to make cars smarter

Korea Herald

time28-02-2025

  • Automotive
  • Korea Herald

Kia, Samsung join hands to make cars smarter

Korea's leading auto, electronics giants expand partnership with series of collaboration announcements Kia has partnered with Samsung Electronics to advance the digital experience of the former's Platform Beyond Vehicle, or PBV, offerings by integrating the latter's internet of things, or IoT, solutions into the Kia PBVs, the automaker said Thursday. According to Kia, the two signed a memorandum of understanding during Kia's 2025 EV Day held in Tarragona, Spain, on Monday to mark the latest collaboration announcement between Korea's two leading conglomerates -- Hyundai Motor Group and Samsung Group -- after they consecutively unveiled a series of plans to work together in robot-dedicated batteries and smart factories earlier this week. Under the agreement, Samsung's business-to-business IoT platform -- SmartThings Pro -- will be applied to Kia PBVs to enable automated connectivity with business spaces. This solution is expected to help business customers integrate and manage IoT-enabled appliances without complex installations, allowing users to set up certain routines based on the destination entered into the vehicle's infotainment system. For example, if a bakery owner were to set a wholesale market as her destination in a Kia PBV, the pre-programmed routine would automatically activate an ingredient purchase mode so that the car's internal cooling system makes sure the purchased food stays fresh during the drive. After visiting the market, the bakery owner could set her own store as the next destination in the PBV to activate a commute mode that turns on the air conditioning, signage and other equipment in the store while producing a to-do list as the system checks the inventory. While on the road after business hours, the bakery owner could also activate a closing mode that ensures devices in the shop are turned off, energy-saving measures are applied and security features are engaged. The system sends real-time notifications to the PBV if unusual activities or system malfunctions are detected. A guesthouse owner, meanwhile, could activate an unmanned operation mode that enables remote check-in and check-out, unlocks room doors for visitors and controls electronic devices. 'Kia PBVs are designed to be more than just vehicles -- they are intelligent business solutions that connect seamlessly with digital ecosystems,' said Kim Sang-dae, head of Kia's PBV Division. "We anticipate that our business collaboration with Samsung, leveraging its AI B2B solution SmartThings Pro, will extend the vehicle user experience for our business customers beyond PBVs into the broader IoT ecosystem. This partnership is expected to create new opportunities to bring value to the customer." On top of the examples already mentioned, the collaboration between Kia and Samsung is expected to yield other IoT solutions specifically customized to the needs of PBV drivers across a range of industries in global markets. "By integrating SmartThings Pro into Kia PBVs, we plan to present an intelligent new way for businesses to connect to their customers," said Park Chan-woo, executive vice president of the B2B Integrated Offering Center at Samsung Electronics. "We will provide an optimized, integrated store management experience based on customized solutions to cater to a range of B2B customers, including the self-employed and small business owners."

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