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Tim Hortons Smile Cookie campaign raised record-breaking $22.6 million this year for over 600 local charities and community groups Français
Tim Hortons Smile Cookie campaign raised record-breaking $22.6 million this year for over 600 local charities and community groups Français

Cision Canada

time07-05-2025

  • Business
  • Cision Canada

Tim Hortons Smile Cookie campaign raised record-breaking $22.6 million this year for over 600 local charities and community groups Français

TORONTO, May 7, 2025 /CNW/ - Tim Hortons is proud to announce that a record-breaking $22.6 million was raised through the sales of Smile Cookies this year, supporting over 600 charities and community groups across Canada and in the United States. "We're so grateful for the outpouring of support for this year's Smile Cookie campaign from Tims guests across Canada. Thanks to your incredible generosity we topped our previous Smile Cookie record," says Axel Schwan, President of Tim Hortons. "A huge thanks to every single Tim Hortons restaurant owner, team member and volunteer who collectively helped to bake and hand-decorate millions and millions of cookies. Your dedication and enthusiasm represents the kind of deep care for our local communities that Canadians can rely on from Tim Hortons." Since the first-ever Smile Cookie campaign in 1996, the annual charitable campaign has raised a total of more than $151 million for charities and community groups, which are selected every year by Tim Hortons restaurant owners. Recipients include local hospitals, community care organizations, food banks and schools. Tim Hortons restaurant owners will be presenting their charity partners with Smile Cookie cheques over the coming weeks. For a full list of local charities and community groups benefiting from Tim Hortons annual Smile Cookie campaign, visit Contact [email protected] to learn about local Smile Cookie fundraising results in your community. ABOUT TIM HORTONS In 1964, the first Tim Hortons ® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits ® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps ® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit SOURCE Tim Hortons

Tim Hortons week-long Smile Cookie campaign returns TODAY with 100% of proceeds from each cookie sold donated to local charities and community groups Français
Tim Hortons week-long Smile Cookie campaign returns TODAY with 100% of proceeds from each cookie sold donated to local charities and community groups Français

Cision Canada

time28-04-2025

  • Business
  • Cision Canada

Tim Hortons week-long Smile Cookie campaign returns TODAY with 100% of proceeds from each cookie sold donated to local charities and community groups Français

Starting today until May 4, 100 per cent of the proceeds from Smile Cookie sales will be donated to over 600 charities and community groups in Canada, selected by local Tim Hortons restaurant owners across the country. Last year, Tims guests helped raise nearly $18.8 million through the annual Smile Cookie campaign. More than $129 million has been raised across Canada and the U.S. since the Smile Cookie campaign launched in 1996. TORONTO, April 28, 2025 /CNW/ - The iconic Tim Hortons Smile Cookie campaign is back starting today through May 4 with 100 per cent of the proceeds supporting over 600 charities and community groups in Canada, selected by local Tim Hortons restaurant owners. "Every year, Tim Hortons restaurant owners across Canada come together with team members and guests to make an incredible impact in their local communities with the annual Smile Cookie campaign," says Axel Schwan, President of Tim Hortons. "Generous guests helped us raise nearly $18.8 million last year. We invite all Canadians to join us in our restaurants to support Smile Cookie week. It's a deliciously easy way to make an impact in your local community and is one of the most feel-good and inspirational times of the year for Tims fans." Smile Cookies feature Tims new Chocolate Chunk Cookies that are hand-decorated with pink and blue icing to create a smile. To support this year's Smile Cookie campaign, guests can visit their local Tim Hortons or place an order through the Tims app for delivery. New for this year is the cute and cuddly Smile Cookie reversible plushie. Net proceeds from plushie sales will be donated to local charity and community groups. Bulk orders for Smile Cookies can be placed through an order form at Tims restaurants for larger pre-orders. For a full list of local charities and community groups benefiting from Tim Hortons annual Smile Cookie campaign, visit In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit

Tim Hortons week-long Smile Cookie campaign returns TODAY with 100% of proceeds from each cookie sold donated to local charities and community groups
Tim Hortons week-long Smile Cookie campaign returns TODAY with 100% of proceeds from each cookie sold donated to local charities and community groups

Yahoo

time28-04-2025

  • Business
  • Yahoo

Tim Hortons week-long Smile Cookie campaign returns TODAY with 100% of proceeds from each cookie sold donated to local charities and community groups

Starting today until May 4, 100 per cent of the proceeds from Smile Cookie sales will be donated to over 600 charities and community groups in Canada, selected by local Tim Hortons restaurant owners across the country. Last year, Tims guests helped raise nearly $18.8 million through the annual Smile Cookie campaign. More than $129 million has been raised across Canada and the U.S. since the Smile Cookie campaign launched in 1996. TORONTO, April 28, 2025 /CNW/ - The iconic Tim Hortons Smile Cookie campaign is back starting today through May 4 with 100 per cent of the proceeds supporting over 600 charities and community groups in Canada, selected by local Tim Hortons restaurant owners. "Every year, Tim Hortons restaurant owners across Canada come together with team members and guests to make an incredible impact in their local communities with the annual Smile Cookie campaign," says Axel Schwan, President of Tim Hortons. "Generous guests helped us raise nearly $18.8 million last year. We invite all Canadians to join us in our restaurants to support Smile Cookie week. It's a deliciously easy way to make an impact in your local community and is one of the most feel-good and inspirational times of the year for Tims fans." Smile Cookies feature Tims new Chocolate Chunk Cookies that are hand-decorated with pink and blue icing to create a smile. To support this year's Smile Cookie campaign, guests can visit their local Tim Hortons or place an order through the Tims app for delivery. New for this year is the cute and cuddly Smile Cookie reversible plushie. Net proceeds from plushie sales will be donated to local charity and community groups. Bulk orders for Smile Cookies can be placed through an order form at Tims restaurants for larger pre-orders. For a full list of local charities and community groups benefiting from Tim Hortons annual Smile Cookie campaign, visit ABOUT TIM HORTONS In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit SOURCE Tim Hortons View original content to download multimedia: Sign in to access your portfolio

Tim Hortons week-long Smile Cookie campaign returns TODAY with 100% of proceeds from each cookie sold donated to local charities and community groups
Tim Hortons week-long Smile Cookie campaign returns TODAY with 100% of proceeds from each cookie sold donated to local charities and community groups

Associated Press

time28-04-2025

  • Business
  • Associated Press

Tim Hortons week-long Smile Cookie campaign returns TODAY with 100% of proceeds from each cookie sold donated to local charities and community groups

TORONTO, April 28, 2025 /CNW/ - The iconic Tim Hortons Smile Cookie campaign is back starting today through May 4 with 100 per cent of the proceeds supporting over 600 charities and community groups in Canada, selected by local Tim Hortons restaurant owners. 'Every year, Tim Hortons restaurant owners across Canada come together with team members and guests to make an incredible impact in their local communities with the annual Smile Cookie campaign,' says Axel Schwan, President of Tim Hortons. 'Generous guests helped us raise nearly $18.8 million last year. We invite all Canadians to join us in our restaurants to support Smile Cookie week. It's a deliciously easy way to make an impact in your local community and is one of the most feel-good and inspirational times of the year for Tims fans.' Smile Cookies feature Tims new Chocolate Chunk Cookies that are hand-decorated with pink and blue icing to create a smile. To support this year's Smile Cookie campaign, guests can visit their local Tim Hortons or place an order through the Tims app for delivery. New for this year is the cute and cuddly Smile Cookie reversible plushie. Net proceeds from plushie sales will be donated to local charity and community groups. Bulk orders for Smile Cookies can be placed through an order form at Tims restaurants for larger pre-orders. For a full list of local charities and community groups benefiting from Tim Hortons annual Smile Cookie campaign, visit ABOUT TIM HORTONS In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit SOURCE Tim Hortons

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