Tim Hortons week-long Smile Cookie campaign returns TODAY with 100% of proceeds from each cookie sold donated to local charities and community groups Français
Starting today until May 4, 100 per cent of the proceeds from Smile Cookie sales will be donated to over 600 charities and community groups in Canada, selected by local Tim Hortons restaurant owners across the country.
Last year, Tims guests helped raise nearly $18.8 million through the annual Smile Cookie campaign. More than $129 million has been raised across Canada and the U.S. since the Smile Cookie campaign launched in 1996.
TORONTO, April 28, 2025 /CNW/ - The iconic Tim Hortons Smile Cookie campaign is back starting today through May 4 with 100 per cent of the proceeds supporting over 600 charities and community groups in Canada, selected by local Tim Hortons restaurant owners.
"Every year, Tim Hortons restaurant owners across Canada come together with team members and guests to make an incredible impact in their local communities with the annual Smile Cookie campaign," says Axel Schwan, President of Tim Hortons.
"Generous guests helped us raise nearly $18.8 million last year. We invite all Canadians to join us in our restaurants to support Smile Cookie week. It's a deliciously easy way to make an impact in your local community and is one of the most feel-good and inspirational times of the year for Tims fans."
Smile Cookies feature Tims new Chocolate Chunk Cookies that are hand-decorated with pink and blue icing to create a smile.
To support this year's Smile Cookie campaign, guests can visit their local Tim Hortons or place an order through the Tims app for delivery.
New for this year is the cute and cuddly Smile Cookie reversible plushie. Net proceeds from plushie sales will be donated to local charity and community groups. Bulk orders for Smile Cookies can be placed through an order form at Tims restaurants for larger pre-orders.
For a full list of local charities and community groups benefiting from Tim Hortons annual Smile Cookie campaign, visit www.timhortons.ca/smile-cookie.
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.
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Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account The poll suggests that 38 per cent of Canadians say they feel less confident now about the future of Canada-U.S. trade as well as trade between the U.S. and other countries. Sixteen per cent of Canadian respondents say they feel more confident, while 37 per cent say their level confidence in the future of the trade relationship hasn't changed. The Leger poll, which was conducted online and can't be assigned a margin of error, surveyed more than 1,500 people between May 30 and June 1. The poll also surveyed more than 1,000 Americans. Their responses to the poll were substantially similar. 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