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Snappy Kraken Unveils Smart Growth Suite
The Smart Growth Suite brings together CRM, marketing, content, and AI tools into one compliant system, automating workflows across the lead-to-client lifecycle with high admin-level control for larger firms. Snappy Kraken announced the launch of its Smart Growth Suite, a complete system that automates lead conversion for enterprise firms, mid-market organisations and individual advisors. The Smart Growth Suite replaces fragmented tech stacks with a unified system for automated, targeted marketing and lead conversion. As part of the suite, Snappy Kraken is introducing Dynamic Groups, a capability designed to help advisors automate segmentation and support personalised outreach to convert leads efficiently. With Dynamic Groups, advisors can segment contacts using attributes like age, gender, investable assets and more, enabling personalised messaging without manual work. Dynamic Groups helps advisors deliver timely, relevant messages to specific audiences—whether following up with referrals, re-engaging cold leads or reaching high-value clients. ALSO READ: Snappy Kraken Acquires Advisor Website 'Individual advisors are constantly challenged to compete with larger firms that have more resources to invest in marketing technology,' said Robert Sofia, Founder and CEO of Snappy Kraken. 'Our Smart Growth Suite levels the playing field—equipping firms and advisors with intelligent automation, always-on segmentation and powerful analytics—all without the heavy lift. Dynamic Groups also puts real-time intelligence behind every campaign, eliminating static lists and busywork in prospecting.' 'It's segmentation that adapts as fast as advisors' clients do.' The Smart Growth Suite combines tools typically spread across CRMs, marketing automation platforms, content hubs and AI tools—offering a compliant, ready-to-use system that automates workflows across the lead-to-client lifecycle with high admin-level control for larger firms. Key Features of Smart Growth Suite: Automation: Uses AI to automatically capture, update, and route leads based on their behaviour and profile. Advisors can assign leads to relevant campaigns without doing it manually, allowing them to focus on client relationships while the system handles lead generation. Content: Delivers multi-channel communications through web, email, text and video, designed to guide prospects through the path to become a client with consistent, personalised messaging. Insights: Provides real-time reports to track how campaigns are performing, how leads are engaging, and the overall health of the pipeline—at both individual and firm-wide levels. Integrations: Includes tools that automatically add useful data to lead profiles. Advisors can use these integrations to spot promising leads, assess financial potential, and send targeted marketing campaigns. ALSO READ: Introhive Introduces Enhanced Contact Management Capabilities The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. 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VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Business Wire
4 days ago
- Business
- Business Wire
Snappy Kraken Unveils End-to-End Lead Conversion for Financial Advisors; Appoints Cheryl Nash to Board
ORMOND BEACH, Fla.--(BUSINESS WIRE)-- Snappy Kraken, the martech innovator powering simpler, smarter advisor marketing, today announced the launch of its Smart Growth Suite, a complete system that automates lead conversion for enterprise firms, mid-market organizations and individual advisors. The Smart Growth Suite replaces fragmented tech stacks with a unified system for automated, targeted marketing and lead conversion. As part of the suite, Snappy Kraken is introducing Dynamic Groups, a capability designed to help advisors automate segmentation and support personalized outreach to convert leads efficiently. With Dynamic Groups, advisors can segment contacts using attributes like age, gender, investable assets and more, enabling personalized messaging without manual work. Dynamic Groups helps advisors deliver timely, relevant messages to specific audiences—whether following up with referrals, re-engaging cold leads or reaching high-value clients. 'Individual advisors are constantly challenged to compete with larger firms that have more resources to invest in marketing technology,' said Robert Sofia, founder and CEO of Snappy Kraken. 'Our Smart Growth Suite levels the playing field—equipping firms and advisors with intelligent automation, always-on segmentation and powerful analytics—all without the heavy lift. Dynamic Groups also puts real-time intelligence behind every campaign, eliminating static lists and busywork in prospecting. It's segmentation that adapts as fast as advisors' clients do.' The Smart Growth Suite combines tools typically spread across CRMs, marketing automation platforms, content hubs and AI tools—offering a compliant, ready-to-use system that automates workflows across the lead-to-client lifecycle with powerful admin-level control for larger firms. Based on Snappy Kraken's performance data, firms using the suite see a 20% to 340% increase in lead conversion rates, driven by automated lead generation sequences. In addition to the segmentation capabilities of Dynamic Groups, key features of the suite include: Automation: Automatically capture, enrich and route leads based on behavior and profile with AI-powered lead capture technology. Advisors can assign leads to targeted campaigns without manual effort, enabling them to focus on building clients and prospect relationships while the suite manages the core lead generation process. Content: Deliver multi-channel communications through web, email, text and video, designed to guide prospects through the path to become a client with consistent, personalized messaging. Insights: Gain visibility into campaign effectiveness with real-time reporting on performance, lead engagement and pipeline health—across individual advisors or an enterprise firm. Integrations: Activate integrations that automatically enrich lead data. Advisors can utilize integrations that deliver AI-powered insights to enrich prospect data, identify high-potential leads, assess financial capacity and launch personalized marketing campaigns. In addition to the Smart Growth Suite, Snappy Kraken also announced the appointment of Cheryl Nash, President, APL of InvestCloud, as a board member. With more than 30 years of experience in wealth management and financial technology, Nash's appointment will serve as an asset as Snappy Kraken continues to enhance its marketing technology solutions. Her appointment further strengthens Snappy Kraken's focus on driving organic growth for enterprises and advisors, reinforcing its capabilities in lead capture, contact management and nurturing strategies. 'I'm honored to join the Snappy Kraken board and support a team that's redefining how advisors connect with clients through technology,' said Nash. 'For advisors focused on accelerating organic growth, Snappy Kraken's innovative, tech-driven approach to personalized marketing can help deepen relationships and create lasting engagement.' Snappy Kraken will announce Nash's appointment and present the full lead conversion system at the Jolt! Conference, taking place June 9–11, 2025 in Nashville, Tennessee. Advisors and firm leaders will see the platform in action and gain insights on effective implementation. To request a demo of the Smart Growth Suite, please visit For more information on Snappy Kraken and its tailored solutions for both large enterprises and smaller RIAs, please visit About Snappy Kraken Snappy Kraken is an award-winning marketing technology (martech) firm that provides original content, marketing automation, personalized website design and bold, unique marketing campaigns for the financial services industry. Each of these marketing campaigns is informed by rich data. Snappy Kraken's innovative approach has earned the company widespread recognition. In 2024, Snappy Kraken received the Wealth Management Industry Award (Wealthie) for Digital Campaign of the Year for its Behavior Gap Audience Builder, and in 2023, it won the Wealthie for Thought Leadership for the Jolt! Conference. The company was also awarded Financial Planning's 2024 Innovation Awards for its AI-Powered Email Builder and, for four consecutive years, was named Best Overall Content Marketing Software by MarTech Breakthrough (2019-2023). In recent years, Snappy Kraken also ranked #8 and #3 on Financial Planning's Best Fintechs to Work For lists. To learn more about Snappy Kraken's solutions for financial advisors, including white-labeled enterprise solutions, and to use the new and enhanced tools recently announced, visit
Yahoo
13-05-2025
- Business
- Yahoo
CALL FOR ENTRIES - XYPN LIVE 2025 AdviceTech Competition
AdviceTech competition nominations open through June 26, 2025 BOZEMAN, MT / / May 13, 2025 / The 11th annual XYPN LIVE 2025 - the leading event for fee-only financial advisors - returns from Sept., 25-27, held this year in Austin. In conjunction with pass sales, the XYPN team is also inviting submissions from innovative tech platforms and solutions designed to help financial advisors streamline operations and deliver more client-focused advice. Finalists will have the opportunity to present their technology to an audience of approximately 1,000 attendees, showcasing tools that support financial "advicers" in building more efficient, profitable, and impactful practices. Each year, XYPN highlights the technology and solutions that help financial planners deliver more efficient, profitable, and impactful advice at XYPN LIVE. In 2025, XYPN will focus on the emerging tools and technologies shaping the future of financial planning. Criteria for Entry: Technology designed for financial advisors who deliver advice as a service Applicants must meet one or more of the following requirements: Be an existing company with a new offering, substantively different from its existing solutions, that is independently priced Have less than $1 million in revenue Launched in the last 12 months Submission Deadline: Thursday, June 26 at 5:00 PM MT. Is there a new technology you'd like to see recognized as a game changer for real financial planners? Share this application with them and encourage them to compete in this year's XYPN LIVE AdviceTech Competition for bragging rights and more! Selection Process: Finalists will present their technology on stage at XYPN LIVE, judged by a committee of industry-leading experts and influencers. Awards include "Best in Show" by a panel of experts and "Advicer's Choice" by conference attendees. Previous Winners include industry-leading platforms such as Snappy Kraken (2016), Vestwell (2017), Mineral Interactive (2018), Holistiplan (2019), IncomeLab (2022 & 2023) and CurrentClient (2024). Awards for Finalists: An invitation to showcase with a seven-minute demo to the XYPN LIVE audience and panel of AdviceTech industry influencers Two complimentary Exhibit Hall passes for XYPN LIVE 2025 Discounted XYPN LIVE 2025 booth space Advance promotion by XYPN through multiple channels including social media Shared blog feature on Promotion through XYPN channels Winners Receive: Best in Show: Free exhibitor booth at XYPN LIVE 2026, exposure to industry-leading judges, promotion via XYPN channels and, of course, bragging rights. Advicer's Choice: Free webinar with XYPN's Network and promotion via XYPN channels To nominate your company, please complete and submit entries in the online form by Thursday, June 26 at 5:00 PM MT. All questions on the submission process or the awards program may be directed to Submit Your Application Purchase Tickets (Early bird ticket discounts are available through May 31st) About XYPN XYPN is the only advisor support platform that makes it possible for fee-only financial planners to build the independent firm of their dreams with complete autonomy. We do this through ongoing advocacy and access to education and training, curated technology, compliance support, like-minded community, and back-office and client support services. Contact Details VocatusLisa Aldape+1 917-676-1716laldape@ Company Website SOURCE: XY Planning Network View the original press release on ACCESS Newswire Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
02-04-2025
- Business
- Associated Press
Snappy Kraken Announces Integration With Catchlight to Scale Personalized Prospect Engagement, Completes SOC 2 Type 2 Certification
, the martech innovator powering simpler, smarter advisor marketing, today announced its integration with Catchlight, the organic growth platform that provides data and insights on leads and clients. The integration offers advisors and enterprises the ability to implement personalized prospect engagement with relevant messaging at scale. In addition, both Snappy Kraken and Catchlight have completed their Service Organization Control (SOC) 2 Type 2 certification, a third-party audit on data security protocols. Issued by the American Institute of Certified Public Accountants (AICPA), this certification underscores Snappy Kraken and Catchlight's commitment to maintaining the highest standards for data protection and operational excellence on behalf of the advisory firms they serve. Catchlight Integration Enables Scalable, Personalized Prospect Engagement Catchlight is an AI-powered organic growth platform that gathers up to 2,000 data points on each prospect, equipping advisors with actionable insights about the prospect's financial picture. Insights and data provided in a profile include estimated investible assets and income, age range and estimated home value, as well the Catchlight Score – a prediction of the likelihood that a prospect may convert to paid advice. Through this integration, Snappy Kraken users who are signed up for Catchlight will be able to see each prospect's Catchlight Score, estimated investible assets, estimated income and projected client revenue within the Snappy Kraken application. Plus, they will be able to see even more insights within the Catchlight application. This will enable advisors to identify their most engaged and potentially most valuable prospects and focus marketing efforts where they are likely to have the greatest impact. 'Our technology simplifies advisor growth, providing data-driven insights that help prioritize leads that are most likely to convert and deliver meaningful engagement at scale,' said Wilbur Swan, CEO & co-founder of Catchlight. 'Through our integration with Snappy Kraken, we're combining the power of AI with a proven marketing platform to help advisors meet today's demand for efficiency and personalization. By focusing marketing efforts where they're most likely to succeed, advisors can optimize client acquisition, reduce costs and stay ahead in an increasingly competitive wealth management landscape' This integration leverages AI-powered insights to provide advisors with enriched prospect data, enabling them to identify high-potential prospects, assess financial capacity and seamlessly create and deploy personalized marketing campaigns within their existing Snappy Kraken workflow. Additionally, Catchlight offers advisors a more targeted marketing approach through intelligent segmentation, allowing them to build campaigns for individual prospects, specific groups or their entire contact list. SOC 2 Type 2 Certification Underscores Commitment to Data Security As enterprises increasingly prioritize marketing automation solutions with robust compliance and security measures, the SOC 2 Type 2 certification indicates Snappy Kraken and Catchlight's readiness, willingness and ability to meet these rigorous standards. This certification signals that Snappy Kraken and Catchlight's security controls and processes have been thoroughly tested over time, providing financial services clients with confidence that sensitive data and client information is well-protected and continuously monitored. 'Earning the SOC 2 Type 2 certification highlights Snappy Kraken's ongoing commitment to upholding the highest security standards,' said Robert Sofia, founder and CEO of Snappy Kraken. 'As the digital landscape rapidly evolves, stringent enterprise security is no longer a nice-to-have. This certification perfectly complements our integration of Catchlight, giving enterprise clients confidence that their contact data and prospect insights are safeguarded by reliable, ongoing security measures.' With this certification, mid-market and enterprise firms using Snappy Kraken's technology can streamline vendor due diligence and reduce compliance overhead, knowing the platform adheres to the same rigorous security standards required by large financial institutions. As Snappy Kraken expands its integrations with CRMs, lead generation providers and data enrichment services, the certification reflects the firm's focus on protecting the growing volume of contact data collected, maintaining high levels of verified security. These announcements follow the release of Snappy Kraken's Enterprise Hub, an AI-driven marketing technology solution that offers large financial services organizations complete flexibility, control and robust data analytics over their advisors' marketing activities. For more information on the Snappy Kraken and Catchlight integration, please visit: About Snappy Kraken Snappy Kraken is an award-winning marketing technology (martech) firm that provides original content, marketing automation, personalized website design and bold, unique marketing campaigns for the financial services industry. Each of these marketing campaigns is informed by rich data. Snappy Kraken's innovative approach has earned the company widespread recognition. In 2024, Snappy Kraken received the Wealth Management Industry Award (Wealthie) for Digital Campaign of the Year for its Behavior Gap Audience Builder, and in 2023, it won the Wealthie for Thought Leadership for the Jolt! Conference. The company was also awarded Financial Planning's 2024 Innovation Awards for its AI-Powered Email Builder and, for four consecutive years, was named Best Overall Content Marketing Software by MarTech Breakthrough (2019-2023). In recent years, Snappy Kraken also ranked #8 and #3 on Financial Planning's Best Fintechs to Work For lists. To learn more about Snappy Kraken's solutions for financial advisors, including white-labeled enterprise solutions, and to use the new and enhanced tools recently announced, visit About Catchlight Born within Fidelity Labs, Catchlight helps firms grow organically. The proprietary technology builds data-rich lead profiles that include deep insights about their prospects and clients to pinpoint the best opportunities. By enabling firms with elusive data and insights Catchlight can help firms gain efficiency, boost conversion, and grow AUM more strategically. Catchlight is used by firms and banks nationwide including Fidelity Investments and Mercer Global Advisors. For more information, visit or email at [email protected]. Follow Catchlight on LinkedIn. ©2024 Catchlight Insights LLC. All rights reserved. Catchlight SM is offered by Catchlight Insights LLC. Catchlight and any other third parties mentioned are independent entities and not affiliated. Mentioning them does not suggest a recommendation or endorsement. For Snappy Kraken [email protected] Brazil 214-773-7114Jason Lahita [email protected] 973-460-7837For Catchlight Kelsey Woodbridge [email protected] SOURCE: Snappy Kraken Copyright Business Wire 2025. PUB: 04/02/2025 09:08 AM/DISC: 04/02/2025 09:08 AM
Martechvibe
19-02-2025
- Business
- Martechvibe
Snappy Kraken Launches AI-Driven Enterprise Hub, Revamps Campaigns App
The new Enterprise Hub offers large financial services organisations complete flexibility, control and robust data analytics over their advisors' marketing activities. Snappy Kraken, the martech innovator powering simpler, smarter advisor marketing, announced two platform enhancements designed to deliver AI-driven campaign automation and insights, streamline marketing activity and accelerate growth for both enterprises and individual advisors. Built for mid-market and enterprise firms, including registered investment advisors (RIAs), broker-dealers and independent marketing organisations (IMOs), the Enterprise Hub provides control over and visibility into their advisors' marketing activities, leveraging AI-powered insights and analytics to optimise campaign management across large organisations. The refreshed Campaigns App, targeted toward individual advisors, streamlines campaign selection and creation while providing improved data analytics and reporting on campaign performance and contact activity. Snappy Kraken Launches Enterprise Hub Following the release of Snappy Kraken Enterprise, a comprehensive marketing technology solution specifically designed for enterprises, the new Enterprise Hub offers large financial services organisations complete flexibility, control and robust data analytics over their advisors' marketing activities. It streamlines marketing operations, compliance and reporting to drive scalable growth across large firms. Designed to meet the growing demand from medium to large advisory organisations for better visibility into advisor adoption, marketing performance and compliance management, the Enterprise Hub delivers key features tailored for firms with multiple advisors: Advisor Activation Tracking and Management: Accelerate advisor onboarding and adoption with streamlined processes. Accelerate advisor onboarding and adoption with streamlined processes. Scaled Campaign and Content Management: Efficiently manage teams, advisors and content libraries for campaign alignment at scale. Efficiently manage teams, advisors and content libraries for campaign alignment at scale. Scalable Marketing Operations: Deploy personalised marketing campaigns across large networks while maintaining operational control and brand consistency. Deploy personalised marketing campaigns across large networks while maintaining operational control and brand consistency. Compliance Controls and Workflows: Simplify regulatory compliance with streamlined campaign workflows for advisors and firms. Simplify regulatory compliance with streamlined campaign workflows for advisors and firms. Performance Analytics and AI-Driven Insights: Track advisor engagement and campaign performance to make informed decisions that drive firmwide growth. Track advisor engagement and campaign performance to make informed decisions that drive firmwide growth. Platform Operations Management: Manage integrations and user access. 'Snappy Kraken's Enterprise Hub is eliminating the chaos of managing fragmented, costly and inefficient tech stacks, introducing a seamless, all-in-one solution. Our seamless platform provides enterprises with simplified control and visibility into all their marketing activities,' Robert Sofia, Founder and CEO of Snappy Kraken. 'For the first time, firms can manage prospecting and marketing for hundreds or thousands of advisors across all channels, track performance with AI-driven insights and deliver highly personalised communications at scale. This is a breakthrough for firms struggling to balance meaningful client relationships with scalable marketing strategies, and we're thrilled Snappy Kraken's technology is leading the way in making it possible.' Snappy Kraken Revamps Campaigns App The new Campaigns App allows advisors to launch personalised marketing campaigns with a single click, leverage AI-driven automation for tasks like email scheduling and content delivery and navigate the platform with minimal training. The app improves marketing speed and ease of use and control, allowing advisors to redirect their efforts from marketing logistics toward client service and the pursuit of organic growth. Key features of the app include: Dashboard: Provides both at-a-glance and detailed views of campaign performance and audience activity. Provides both at-a-glance and detailed views of campaign performance and audience activity. Library: Offers access to campaign templates, with customisable sorting options such as release date, relevance, popularity and more. Offers access to campaign templates, with customisable sorting options such as release date, relevance, popularity and more. My Contacts: Enables comprehensive contact management with advanced segmentation and detailed reporting. Enables comprehensive contact management with advanced segmentation and detailed reporting. My Campaigns: Enhances campaign creation and management with improved reporting features. Enhances campaign creation and management with improved reporting features. Integrations: Ensures seamless connectivity with financial advisor tools and CRM platforms through an API-first platform. With these features, the revamped Campaigns App is designed to simplify the path to engagement and organic growth, offering an all-in-one solution for the entire advisor marketing funnel. With several improvements to the app, advisors can leverage Snappy Kraken's intuitive design and proven marketing strategies to execute campaigns more efficiently, gain data-driven insights and improve workflow flexibility. The Martechvibe team works with a staff of in-house writers and industry experts. View More Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. 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Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
