Intention.ly Unveils AI Service Line

Martechvibe

9 hours ago

Intention.ly's AI services include custom GPT assistants, AI readiness and SEO audits, go-to-market automation, and an AI-driven lead growth engine to help financial services firms scale faster and stay competitive.
Intention.ly has announced the launch of its AI service line, bringing fully vetted, high-impact AI marketing and sales tools directly to clients. Financial services are at a critical impasse with AI: lead the market with proven solutions or watch rivals capture market share with superior efficiency and client engagement.
'The AI window of opportunity in our space is wide open, but its impact will be most powerful for those who act quickly,' said Kelly Waltrich, CEO of Intention.ly. 'Firms that hesitate on AI adoption risk falling permanently behind competitors who are already using these tools to slash operational costs and accelerate client acquisition.
'We've done the heavy lifting by testing dozens of AI platforms, identifying the winners, and creating integrated systems that most firms simply can't build in-house.'
Intention.ly specialises in connecting disparate tech and AI platforms into unified systems that amplify each tool's effectiveness while maintaining cost efficiency, an orchestration that requires technical expertise and deep industry knowledge that few firms possess internally.
'We've cracked the code on making these systems talk to each other in ways that actually multiply their impact,' said Zohray Brennan, Director of Marketing Automation and Operations at Intention.ly. 'When you connect the right tools properly, you get exponential results that transform how fast you can scale.'
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Intention.ly is offering a suite of additional AI services, including: Custom GPT Assistants : Secure, branded AI tools trained on content and resources to support internal teams, sales efforts, and client communications around the clock.
AI Readiness Audits : A service assessing a firm's preparedness for AI integration, identifying immediate opportunities, and developing a clear roadmap for adopting intelligent marketing solutions before competitors gain an insurmountable advantage.
AI SEO Audits & Monitoring : As search behaviour shifts from keywords to questions, digital visibility now hinges on how well a brand performs across AI-driven platforms like ChatGPT, Perplexity, Gemini, and beyond.
Go-to-Market Engineering Toolkit : Combines deep technical expertise with AI-powered strategy to design custom workflows and smart automation, turning ambitious growth ideas into scalable, measurable results.
Intention.Lead: An AI-driven lead growth engine that combines custom content, outbound social media messaging, and targeting logic to expand the audience without manual intervention.
Intention.ly has also formalised agency partnerships with select AI solutions, giving clients access to powerful platforms at preferred rates. These partnerships enable the delivery of tools with comprehensive onboarding, customisation, and ongoing support, all at lower costs than clients could access independently.
Attempting to implement AI tools in isolation creates integration, compliance, and operational challenges. Intention.ly eliminates these barriers, serving as both AI lab and a strategic filter, deploying only tools that have proven effective across the financial services landscape.
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OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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