Latest news with #Snaps'
Yahoo
11-06-2025
- Business
- Yahoo
Snapchat rolls out a new $8.99 Lens+ subscription tier
Snapchat on Wednesday announced the launch of a new Snapchat+ tier called 'Lens+.' The new tier costs $8.99 per month and, as its name suggests, is centered around giving users access to exclusive Lenses and AR experiences. In addition to giving users access to the perks unlocked with the standard $3.99 per month Snapchat+ tier, Lens+ gives users the ability to use hundreds of Lenses that let you 'play, create, and share Snaps' with others, the company says. 'We're starting with Lenses built by Snapchat and select creators, including exclusive new AI video Lenses, a brand new Bitmoji Game Lens, and more — and we'll be adding new AR experiences every week,' Snapchat explained in a blog post. A Snap spokesperson told TechCrunch in an email that the company won't be gating any Lenses that have previously been available for free. In the coming months, select Lens creators will be able to monetize exclusive Lenses, the company says. This means that creators will be able to unlock a new way to grow their earnings on the platform. Snapchat did not share any details about what the revenue split will look like for creators. Launched in 2022, Snapchat+ has over 14 million paid subscribers. The social network has attributed the paid subscription tier as a big driver of revenue growth. In April, Snap reported first-quarter revenue of $1.36 billion, a 14% year-over-year increase. The company said at the time that the uptick was driven by the growth of its Snapchat+ subscription service, along with progress that it had made with its advertising solutions. By launching another subscription tier, Snap is looking to grow its revenue even more by locking its more advanced Lenses and AR experiences behind a paywall. Of course, not everyone will want to pay to access these features. It's worth noting that Snapchat also offers a $14.99 per month Platinum Snapchat+ tier that gets rid of ads and gives you access to all of the perks in the standard Snapchat+ and Lens+ tiers. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Malaysian Reserve
09-06-2025
- Business
- Malaysian Reserve
Snaps Clothing Taps The Uptown Agency as Agency of Record
Collaboration to Expand Snaps' Signature Pearl Snap Shirts and Authentic Texas Spirit Across the U.S. DALLAS, June 9, 2025 /PRNewswire/ — Snaps Clothing, the Dallas-born innovator redefining menswear through its modernized pearl snap shirts, has selected The Uptown Agency as its Agency of Record. This strategic partnership unites two Texas powerhouses to elevate Snaps' mission of blending tradition with innovation while accelerating its rapid expansion into new markets. 'We searched for a partner who could amplify our story and energize our fans across every channel,' Snaps co-founder Patrick Lynn said. 'The Uptown Agency's blend of creativity, data-driven strategy, and track record of bold brand building made them the obvious choice.' A leader in versatile menswear, Snaps has continued to grow since its inception in 2021. This collaboration with The Uptown Agency will leverage data-driven, unique storytelling to amplify the brand's authentic Texas roots and nationwide appeal. Snaps, co-founded by Patrick Lynn and Ed Baronne, combined their love for live music, sports, and Southern culture to create shirts that transition seamlessly from boardrooms to backyard barbecues. Snaps has cultivated a devoted following among professionals, outdoor enthusiasts, and college communities. As Snaps' Agency of Record, The Uptown Agency will deploy a multi-channel strategy to amplify their 'everyday adventure' narrative while broadening its demographic reach through brand storytelling, digital media, influencer collaborations, and experiential activations. 'Snaps embodies the spirit of Texas – bold, innovative, and unapologetically authentic,' said Joseph Alexander, President & CEO of The Uptown Agency. 'Our goal is to channel that energy into campaigns that resonate far beyond our roots, positioning Snaps as the go-to shirt for anyone valuing style without sacrifice.' With The Uptown Agency's expertise, Snaps aims to capitalize on the $40 billion menswear market by emphasizing its unique value proposition: shirts engineered for 'last call to work calls'. Upcoming initiatives include expanding the Tailgater Collection to additional NCAA schools and introducing limited-edition designs inspired by Texas music legends. 'We're inviting people into a community that celebrates grit, creativity, and the joy of the unplanned,' added Lynn. 'The Uptown Agency understands how to scale that ethos without losing what makes us distinctly Snaps.' As the brand prepares to unveil its Fall 2025 line, this partnership signals a new chapter in Snaps' journey to make the pearl snap shirt a wardrobe staple from coast to coast and beyond. About Snaps Clothing Dallas-based Snaps Clothing Co. is a pioneering menswear brand redefining Western heritage through modernized pearl snap shirts designed for versatility, performance, and everyday adventure. Co-founded by Patrick Lynn and Ed Baronne—two corporate professionals turned disruptors—the brand emerged from a shared passion for live music, Southern culture, and functional style. Snaps merges timeless design with cutting-edge fabric technology, offering shirts engineered to transition seamlessly from boardrooms to backyard barbecues. They feature moisture-wicking CoolMax® blends, wrinkle-resistant twill, and UPF 50+ sun protection. Learn more at About The Uptown Agency The Uptown Agency is an award-winning, full-service marketing and branding partner dedicated to engineering differentiation through creative excellence and data-driven strategy. Recognized as a leader in brand growth, the agency combines industry-leading expertise in brand strategy, creative development, digital marketing, web development, and PR to deliver bespoke solutions that activate audiences and drive measurable results. The Uptown Agency is a true extension of client teams, prioritizing deep business understanding over templated approaches. Their work spans strategic brand overhauls, custom-coded web experiences, and high-impact campaigns that blend cultural relevance with technical precision. Explore their work at
Yahoo
09-06-2025
- Business
- Yahoo
Snaps Clothing Taps The Uptown Agency as Agency of Record
Collaboration to Expand Snaps' Signature Pearl Snap Shirts and Authentic Texas Spirit Across the U.S. DALLAS, June 9, 2025 /PRNewswire/ -- Snaps Clothing, the Dallas-born innovator redefining menswear through its modernized pearl snap shirts, has selected The Uptown Agency as its Agency of Record. This strategic partnership unites two Texas powerhouses to elevate Snaps' mission of blending tradition with innovation while accelerating its rapid expansion into new markets. "We searched for a partner who could amplify our story and energize our fans across every channel," Snaps co-founder Patrick Lynn said. "The Uptown Agency's blend of creativity, data-driven strategy, and track record of bold brand building made them the obvious choice." A leader in versatile menswear, Snaps has continued to grow since its inception in 2021. This collaboration with The Uptown Agency will leverage data-driven, unique storytelling to amplify the brand's authentic Texas roots and nationwide appeal. Snaps, co-founded by Patrick Lynn and Ed Baronne, combined their love for live music, sports, and Southern culture to create shirts that transition seamlessly from boardrooms to backyard barbecues. Snaps has cultivated a devoted following among professionals, outdoor enthusiasts, and college communities. As Snaps' Agency of Record, The Uptown Agency will deploy a multi-channel strategy to amplify their "everyday adventure" narrative while broadening its demographic reach through brand storytelling, digital media, influencer collaborations, and experiential activations. "Snaps embodies the spirit of Texas - bold, innovative, and unapologetically authentic," said Joseph Alexander, President & CEO of The Uptown Agency. "Our goal is to channel that energy into campaigns that resonate far beyond our roots, positioning Snaps as the go-to shirt for anyone valuing style without sacrifice." With The Uptown Agency's expertise, Snaps aims to capitalize on the $40 billion menswear market by emphasizing its unique value proposition: shirts engineered for "last call to work calls". Upcoming initiatives include expanding the Tailgater Collection to additional NCAA schools and introducing limited-edition designs inspired by Texas music legends. "We're inviting people into a community that celebrates grit, creativity, and the joy of the unplanned," added Lynn. "The Uptown Agency understands how to scale that ethos without losing what makes us distinctly Snaps." As the brand prepares to unveil its Fall 2025 line, this partnership signals a new chapter in Snaps' journey to make the pearl snap shirt a wardrobe staple from coast to coast and beyond. About Snaps Clothing Dallas-based Snaps Clothing Co. is a pioneering menswear brand redefining Western heritage through modernized pearl snap shirts designed for versatility, performance, and everyday adventure. Co-founded by Patrick Lynn and Ed Baronne—two corporate professionals turned disruptors—the brand emerged from a shared passion for live music, Southern culture, and functional style. Snaps merges timeless design with cutting-edge fabric technology, offering shirts engineered to transition seamlessly from boardrooms to backyard barbecues. They feature moisture-wicking CoolMax® blends, wrinkle-resistant twill, and UPF 50+ sun protection. Learn more at About The Uptown Agency The Uptown Agency is an award-winning, full-service marketing and branding partner dedicated to engineering differentiation through creative excellence and data-driven strategy. Recognized as a leader in brand growth, the agency combines industry-leading expertise in brand strategy, creative development, digital marketing, web development, and PR to deliver bespoke solutions that activate audiences and drive measurable results. The Uptown Agency is a true extension of client teams, prioritizing deep business understanding over templated approaches. Their work spans strategic brand overhauls, custom-coded web experiences, and high-impact campaigns that blend cultural relevance with technical precision. Explore their work at View original content to download multimedia: SOURCE The Uptown Agency Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
11-03-2025
- Yahoo
Changes visible at Ridgeview, Kansas City Road Snaps location
OLATHE, Kan. — One day after , FOX4 crews noticed changes in the appearance in the store. The 'Snaps' name was missing from store signage, at Ridgeview and Kansas City Road, so FOX4 called its owner again to understand why. $20M in liquid meth found in mineral water bottles When we asked why the store name was missing a word, Tuesday, its owner, who does not want to be identified, said he had 'no comment.' FOX4 drove to another location, under different ownership, that also had 'Snaps' as part of its name as of Monday, and asked its owner why the sign too came down within the last day. The owner of the store off East Santa Fe Street and Emma said he has owned it for about a year. He told FOX4, it has been called 'Grab and Go' the whole time, but for some reason, the signage from the previous ownership was left behind. Coincidentally, he says, the previous owner, who now only owns the Ridgeview and Kansas City Road location, called him Monday and wanted the old sign back. Tuesday, it was no longer present. The store on E. Santa Fe says it was not part of the Olathe Police Department raid that happened last week. Tuesday, FOX4 asked the Olathe Police Department again what led up to raids of some stores and what was taken. Police acknowledged FOX4's request Tuesday, but did not provide further information. Download the FOX4 News app on iPhone and Android Once we learn more, from law enforcement, on why the raid happened, we will update this story. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
