Latest news with #SoBeIt
Black America Web
17 hours ago
- Entertainment
- Black America Web
They Are So Back: Clipse Releases Their First Music Video In Over 15 Years With New Single ‘So Be It'
Source: Taylor Hill / Getty It's been way too long since we've gotten a music video from Clipse. In fact, they haven't released one since sharing the visual for 'Popular Demand (Popeyes)' featuring Cam'Ron and Pharrell back in 2009. Today (June 17th), all that has changed as the group has shared a new video for 'So Be It,' the latest salvo from their highly-anticipated fourth studio album LET GOD SORT EM OUT , set for release on July 11th. 'So Be It,' and its decadent, noirish video, follows the lead single 'Ace Trumpets' as the duo comprised of brothers Pusha T and Malice march toward their first new album in over fifteen years. Last week, Clipse announced their 'Let God Sort Em Out Tour,' set to launch on August 3rd in Boston, MA. The 25-date U.S. tour will feature stops in New York, Philadelphia, Los Angeles, Houston, Detroit, Chicago and Pusha T and Malice's hometown of Virginia Beach, and VIP packages for the Let God Sort Em Out Tour are on sale now at The tour's full routing can be found there also. For the release of LET GOD SORT EM OUT , Clipse have enlisted an all-star team comprised of longtime collaborators, as well as exciting new partners. The album is produced entirely by Pharrell Williams with artwork and design by KAWS, and will be marketed and distributed in partnership with Roc Nation. LP, CD and Digital Pre-Orders, as well as a limited merchandise collection featuring artwork from KAWS, are now available exclusively at In the coming weeks, the store will feature new drops of limited, exclusive merch designed by some of the most influential names in streetwear. Check out the official 'So Be It' music video below and stay tuned for more on Clipse and their highly-anticipated album LET GOD SORT EM OUT ! SEE ALSO They Are So Back: Clipse Releases Their First Music Video In Over 15 Years With New Single 'So Be It' was originally published on
Hypebeast
a day ago
- Entertainment
- Hypebeast
Pusha T Fires Shots at Travis Scott in New Clipse Single "So Be It"
Summary Pusha Ttakes aim atTravis Scottin the latestClipsesingle, 'So Be It.' The track hears Push andMaliceglide over production work fromPharrell, with the former directly calling out La Flame in a fiery verse. 'You cried in front of me, you died in front of me/Calabasas took your b*tch and your pride in front of me/HeardUTOPIAhad moved right up the street/And her lip gloss was poppin', she ain't need you to eat,' he raps, namedropping theCactus Jackartist's latest album and even alluding to Scott's breakup withKylie Jenner, with whom he shares two kids with. The Clipse member confirmed that he has a bone to pick with Scott. He toldGQthat it began when the latter playedUTOPIAfor Pharrell atLouis VuittonHQ, when Clipse was also present and working. Push explained that the version of 'Meltdown' — a track that featured a verse fromDrakedissing P — that was played that day didn't include Drizzy. Pusha T wasn't a fan of the fact that Drake's verse was included after Scott played the track for Pharrell. He alleged that Scott lacks loyalty, and takes sides when it's convenient for him. 'He's done this a lot. He has no picks. He'll do this with anybody. He did it with 'Sicko Mode'… He was on the [Rolling Loud] stage like, 'Play that, play that,'' he continued, referring to the Future, Metro Boomin and Kendrick Lamar's 'Like That' — the diss track that elevated Drake and Dot's feud. 'He don't have no picks, no loyalty to nobody. He'll jump around whatever he feels is hot or cling onto whatever he feels is hot.' He added, 'So, that's where my issue comes in — like, dawg, don't even come over here with that, because at the end of the day, I don't play how y'all play. To me, that really was just like … He's a wh*re. He's a wh*re.' In addition to the release of 'So Be It,' Clipse also unveiled an alternateVerdycover for their upcoming albumLet God Sort Em Out. The reveal includes a merch lineup featuring branded T-shirts in the style of Verdy, graphics with Vick, a vinyl LP, CD and cassette. Watch Clipse's 'So Be It' music video below, and pick up some merch via the God Sort Em Out, the duo's first album in 16 years, drops July 11.
Yahoo
a day ago
- Entertainment
- Yahoo
Clipse Release Sleek, Cinematic Video for ‘So Be It'
The Clipse are taking us back to the blog era of the aughts during the rollout for their Let God Sort Em Out project. Today, the Virginia duo dropped the video for 'So Be It,' the second single from their upcoming album, dropping July 11. The black-and-white, Hannan Hussain-directed video showcases the brothers rapping on the site of a mansion, with classic luxury cars strewn about in lieu of the modern vehicles that artists typically boast alongside. The sleek visual aesthetic fits their slick bars and the beguiling violin sample Pharrell employs alongside sparse, thumping drums. Yes, he threw shots at Travis Scott on the record (because of Drake's Pharrell diss on Scott's 'Meltdown'), but that's not what makes 'So Be It' special. From the music video's cinematic visuals to the sound design, the moment exemplifies the intentionality that makes the Clipse so respected and beloved. More from Rolling Stone From Pearl Jam to Metallica, Here's How to Stream Your Favorite Band's Shows With Nugs' New $5 a Month Deal Tyler, the Creator on Backlash to 'Cherry Bomb': One of 'the Greatest Things' That Happened to Him Rapper Silentó Sentenced to 30 Years in Prison for Cousin's Shooting Death Of course, fans are only just now getting to appreciate the latter aspect. Clipse debuted the song last night with DJs Funkmaster Flex and DJ Hed, who played it on Hot 97 and Instagram Live, respectively. As of press time, it's still not available via digital service providers (DSP). Last night, fans clamored to hear a clear, studio-quality version of the track. Some older fans even referenced wanting a 'CDQ,' a.k.a. CD quality, version of the song last night. That phrase is a holdover from the blog era, when an artist would send a song to a radio DJ, and fans would listen to a low-quality rip on the radio airing while indefinitely waiting for the pristine version to drop on a blog. X user @Raw_SPK spoke for a generation of fans when he posted, 'If this was back in the day, that new Clipse CDQ would be on InFlexWeTrust and 2DopeBoyz within the hour,' referring to two blog era mainstays that posted new music on the daily. The Clipse, more than many acts, are intent on creative choices that appeal specifically to their fans, even if it alienates others. Layered drug references are a key part of their artistry, often translated from those who get their insular references to the rest of the masses. Pusha T made 'IYKYK' a go-to slogan for people only talking to others of a certain cloth. 'Ace Trumpets,' the title of the first Let God Sort Em Out single, is a term you'd probably only know if you identified with the flashy lifestyle the song depicts. And it feels like the rollout for 'So Be It,' with a radio premiere and no immediate DSP release, was a gift for the blog-era fans who grew up with them and weathered MP3s that were staticky and DJ-tagged to death just to listen to their favorites. Their decision to delay a DSP release and house 'So Be It' on Instagram stirs that much more anticipation among new-age rap fans accustomed to being spoon-fed everything immediately. In tandem with their recent editorial profiles, Clipse are giving us an intentional, music-focused album rollout that feels like yesteryear, before Instagram Live sessions, tweetstorms, and interviews with streamers became the promotional norm. Best of Rolling Stone Sly and the Family Stone: 20 Essential Songs The 50 Greatest Eminem Songs All 274 of Taylor Swift's Songs, Ranked
