Latest news with #Soft2Bet
Entrepreneur
4 days ago
- Business
- Entrepreneur
How Giving Back Became The Unexpected Driver of My Company's Success
Philanthropy isn't just a feel-good add-on — it can fuel business growth, and this article shows founders how to align purpose with profit at any stage. Opinions expressed by Entrepreneur contributors are their own. Ten years ago, I was faced with a choice: I could make a small downpayment to buy my first home, or I could follow my dream, invest in myself and start my own business. I bet on myself and chose to follow my dream. And while that dream was anchored in building my own business from the ground up, I also had the seed of an idea to ensure my business would give back to my community and help create a brighter and more positive world. In fact, ever since I was a child growing up in Soviet Ukraine, I have had a burning desire to make change and a hunger to create a better future for both myself and my loved ones in my community. So as soon as it was financially possible, at Soft2Bet, we began investing in philanthropy. As we did, something unexpected happened: the more seriously we invested in community impact, the stronger our business became. Now I believe that philanthropy, done correctly, can serve as an agent of change and has the ability to make an impact on a wider community, while also driving business. If you're a founder or business owner, you don't need to wait until you've "made it" to start giving back. You can begin weaving purpose into your business today — and in this article, I'll share the practical steps we took to align profit with impact, and how you can do the same no matter your stage or size. Related: 5 Entrepreneurial Reasons to Embrace Philanthropy Start with purpose Every founder hears the phrase mission-driven, but too often it's treated like a marketing slogan. In reality, embedding a clear mission early on is one of the most powerful strategic decisions you can make. Some of the world's most recognized brands have figured this out. Apple, for example, matches employee donations and volunteer hours through its Employee Giving program, raising $880 million for more than 44,000 organizations over 11 years. It's a simple but powerful system that aligns the company's values with those of its team. In our own experience, directing a portion of business profits to youth education programs created unexpected ripple effects. Motivation improved. Recruiting got easier. Conversations with partners deepened. We learned that people want to be part of something that matters. You don't need a perfectly worded mission statement. You need a real one—and the discipline to follow through on it. Align giving with your strengths Philanthropy is most effective when it's connected to what your business already does well. Google's Ad Grant program is a good example — it gives nonprofits $10,000 per month in free advertising. That helps raise awareness for good causes while encouraging broader use of Google's core platform. The same logic applies to smaller or mid-sized businesses. Suppose you're in technology, fund digital education. If you're in logistics, support supply chain innovation. Contribute where you have expertise — not just money. That's how you create meaningful, scalable impact. Give people something to believe in Values-driven businesses outperform in more ways than one. They attract stronger talent, build trust faster and create a culture that retains high performers. When employees feel proud of the company's broader impact, their emotional investment increases. That lowers turnover, boosts engagement and makes it harder for you to compete. Support the ecosystem you operate in Philanthropy doesn't have to be charity. Some of the most overlooked opportunities lie in strategic investment, supporting the very ecosystem that surrounds your business. Launching a fund to support early-stage founders or social ventures can uncover new talent and keep your industry future-focused. Even outside of tech, the same principle applies: a small business can sponsor a trade program, fund local innovation, or mentor the next generation. These aren't just good deeds — they're good strategy. Make your impact measurable Philanthropy should be treated like any other part of the business: it should be measured, reported, and refined. Take Amazon's Housing Equity Fund as a model. With a goal of creating 20,000 affordable homes near its major business hubs, the company has already invested over $1.4 billion and built 14,000 homes with clear, trackable results. Whether you're funding one local program or one hundred global initiatives, clarity and accountability are key. Done right, community impact doesn't distract from business outcomes — it drives them. Related: 10 Philanthropic Organizations Entrepreneurs Should Consider Supporting Final thought The most resilient companies are built on more than revenue. They're built on purpose. If you're building something today, consider not just how your business can grow, but how it can contribute. The returns may surprise you. Ready to break through your revenue ceiling? Join us at Level Up, a conference for ambitious business leaders to unlock new growth opportunities.
Edinburgh Reporter
25-07-2025
- Business
- Edinburgh Reporter
Can Edinburgh Compete with Europe's Fastest-Growing Tech Companies Like Soft2Bet?
In 2016, a small company in Cyprus set out to build something that many startups talk about but few achieve. The goal was to grow across borders from the very beginning, not just when it became convenient. The company, Soft2Bet, now operates in four countries and employs over 700 people. Its teams work independently across Europe, building platforms tailored to local audiences. This kind of scale is less about headcount and more about structure. The rise of companies like Soft2Bet raises a fair question for Edinburgh. What needs to change for local startups to compete? In the next part, we'll look at how Soft2Bet is built, where Edinburgh fits in, and what lessons might be worth borrowing. What Soft2Bet Does Differently Soft2Bet stands out due to its unique construction. The company has offices in Cyprus, Malta, Bulgaria, and Serbia. But it's not just about geography. What matters more is how the teams inside those offices are structured. There is no waiting around for top-down decisions. Product teams are free to move fast, test ideas, and adjust based on local needs. Each brand they launch is shaped for the market it's entering, not just copied and pasted from somewhere else. With more than 30 nationalities represented across its offices, Soft2Bet puts cultural relevance at the centre of how it builds. If you're curious about how that looks in practice, Visit Soft2Bet on Instagram to see the people, platforms, and events behind the brand. Photo by Kindel Media: Here's what sets Soft2Bet apart: The company was built to operate in multiple countries from the beginning Teams work independently, which helps speed up product releases Employees represent more than 30 nationalities They use their tech platform, which allows for faster updates Brands are adapted to fit each audience instead of just being translated It's a system that helps them move quickly without cutting corners. And it keeps them connected to the people they're building for. Where Edinburgh Shines and Where It Slows Down Edinburgh is already known for its universities, skilled workforce, and supportive business environment. In areas like fintech, health tech, and data science, the city has built a strong foundation. But when you compare it to companies that are structured for global growth, some challenges come into focus. Strengths Edinburgh brings to the table: A reliable pipeline of talent from top universities Strong government-backed programmes like CivTech and Techscaler An active startup scene in important sectors like finance and AI Areas that could hold it back: Hiring talent from abroad is harder after Brexit Many teams are still tied to traditional structures and slower approval cycles Products and brands are often designed for the UK market only These issues are not unique to Edinburgh. But addressing them now could make a big difference in the next five years. What Local Startups Can Take Away from Soft2Bet Soft2Bet doesn't have all the answers. But it does offer a useful example of how to build with international goals from the start. Here are a few key ideas that Edinburgh-based companies might find helpful. 1. Think globally early on Even if your team is based in one city, your customers and users might be elsewhere. Building with that in mind means fewer surprises when the time comes to expand. 2. Keep teams flexible Giving small teams more freedom can lead to faster results. It also helps people take ownership of their work, which is important when you're trying to grow across markets. 3. Adjust to fit your audience Soft2Bet changes the design, language, and features of its platforms based on where they're launching. Local details matter. Customising the experience makes a difference in how users respond. A Shift in Focus Could Change the Outcome Edinburgh has the talent, the tools, and the ambition to build companies that grow beyond the UK. What's often missing is a strategy that supports international expansion from the start. Soft2Bet proves that success doesn't depend on size or budget. It comes from how a company is built. Small, focused teams. Products tailored to specific markets. A mindset that plans for different countries, not just one. If more startups in Edinburgh adopt this approach, they'll be in a better position to scale. The city already has what it needs. The next step is to build with the world in mind, not just the local market. Like this: Like Related
Edinburgh Reporter
04-07-2025
- Business
- Edinburgh Reporter
Soft2Bet: A Leader in Next-Gen iGaming Solutions
Image source: Lifestylememory on Freepik Free Version Online gaming evolves fast, but building a platform that's both agile and reliable is another challenge. That's where Soft2Bet excels. They're quietly reshaping iGaming by focusing on smart tech, substantial compliance, and a strategy that speaks louder than hype. Here's why they're becoming the industry's go-to blueprint. What Is Soft2Bet? Launched in 2016, Soft2Bet set out to give operators the tools to build compliant, personalized brands without starting from scratch. Now powering 50+ casino and sportsbook brands across Malta, Cyprus, and beyond, their 1,000-strong, multinational team reflects a truly global outlook. Their growth? Driven by focus, not flash. Licensing and Compliance From the Malta Gaming Authority to the Swedish and Danish regulators, and now even Ontario's AGCO, Soft2Bet has steadily built one of the most license-compliant portfolios in the space. They didn't tack on compliance later. It's part of the foundation. Their complete licensing strategy is detailed in the Soft2Bet company profile. What Sets Soft2Bet Apart So what makes this company more than just another gaming platform? It comes down to three pillars: 1. Multi-Brand Strategy Most providers stick to one platform. Soft2Bet flips that with a multi-brand model that allows them to launch quickly, test effectively, and tailor experiences for different markets all from a single engine. A few examples: CampoBet – 10M+ sports events and 3,000+ games, now tailored for Denmark. – 10M+ sports events and 3,000+ games, now tailored for Denmark. YoYoCasino – A clean, game-focused UX. – A clean, game-focused UX. Betinia – Built-in gamification with challenges that adapt to play style. 2. Proprietary Tech with the MEGA Platform At its core is their MEGA platform, a modular system that gives operators full control. Want to tweak bonuses, manage risk, or test frontends without delays? Done. An operator in Sweden, for instance, can launch a fully compliant casino in weeks, with no backend coding needed. 3. Built-in Responsible Gaming This isn't checkbox compliance. It's safety by design. Features like deposit limits, time caps, and self-exclusion aren't buried; they're front and center. And everything is audit-ready for European and Canadian standards. Soft2Bet isn't just saying they care about players. They're proving it in UX. Growth Strategy That Goes Beyond Numbers Soft2Bet isn't just expanding for the sake of growth. They strategically enter regulated markets, such as Scandinavia and Ontario, only when they can meet or surpass strict local standards. Their platforms are built to adapt from day one, aligning with cultural norms, regulatory demands, user preferences, and evolving player behavior across regions. Why It Matters and What's Next Soft2Bet isn't trying to reinvent iGaming; they're making it brighter, safer, and faster to build. Operators get launch-ready tools with complete creative control. Players enjoy platforms that feel truly tailored to their needs. Regulators gain trusted partners who take compliance seriously from the start. In an industry shifting from legacy systems to agile ecosystems, Soft2Bet is becoming the blueprint. They're not chasing hype, they're building quietly, carefully, and globally. Want to dig deeper? Explore the comprehensive Soft2Bet company profile for details on their technology, licenses, and brand launches. Like this: Like Related
Reuters
03-06-2025
- Business
- Reuters
Soft2Bet's Martin Collins Unveils Vision for the Future of iGaming in Exclusive Interview with The European
LONDON, United Kingdom, June 3, 2025 (EZ Newswire) -- In a wide-ranging and insightful interview, opens new tab with Juliette Foster for The European Magazine, opens new tab, Martin Collins, Chief Business Development Officer at Soft2Bet, opens new tab, shared the company's bold vision for the future of iGaming, highlighting its innovation-led growth, strategic expansion, and pioneering use of AI and gamification. Opening with the staggering growth of the global iGaming industry, from $70 billion in 2022 to a projected $125.6 billion by 2027, Foster set the stage for a deep dive into how Soft2Bet is not only keeping pace, but leading the charge. Founded in 2016, Soft2Bet, opens new tab has become a standout in the iGaming sector, offering turnkey solutions that combine cutting-edge technology with immersive user experiences. Collins emphasised that the company's success stems from its ability to rethink traditional models and focus on user engagement, rather than transactional interactions. The conversation also explores the company's use of AI and data analytics to personalise user journeys. Collins describes how Soft2Bet segments users into behavioural cohorts, tailoring experiences to individual preferences and continuously refining them through machine learning. Looking ahead, Soft2Bet is planning to expand into new markets including New Jersey and Nigeria, with a focus on local partnerships and tailored brand experiences. We have also successfully penetrated North America through Canada. The company's long-term vision is to be a top-three operator in every market it enters, while continuing to shape the future of iGaming through innovation, localisation, and customer-centric design. Soft2Bet's commitment to innovation is further underscored by its €50 million Soft2Bet Invest fund, launched in 2024 to support startups and emerging technologies in the gaming sector. Unlike traditional VC models, the fund offers not just capital but real-world integration and battle-testing opportunities. The exclusive video interview is available to watch on The European's YouTube channel, opens new tab. About CP Media Global Limited The European is a quarterly business publication by CP Media Global Ltd, based in London and established in 2008. Available in both print and digital formats, the magazine is distributed globally at major events, trade fairs, and airports, reaching a wide network of decision-makers across Europe, MENA, LATAM, North America, and Asia. Covering a broad spectrum of topics — including Banking & Finance, Foreign Direct Investment, Sustainability, ESG, Energy, Shipping, Aviation, Technology, Real Estate, and Business Travel — The European delivers in-depth reporting and analysis on key trends shaping the global business landscape. With a commitment to thought-provoking and objective journalism, the magazine offers expert insight, success stories, and strategic perspectives to help leaders navigate the evolving economic, political, and cultural environment. For more information, visit Media Contact Jonathan Edwardsenquiries@ ### SOURCE: CP Media Global Limited Copyright 2025 EZ Newswire See release on EZ Newswire
Geek Girl Authority
15-05-2025
- Business
- Geek Girl Authority
Soft2Bet's 2024 Research Report: Key Insights on Casino and Sportsbook Brands
Soft2Bet, a prominent B2B provider of turnkey solutions in the European iGaming market, has released its 2024 Soft2Bet Research Report, offering a comprehensive analysis of the company's impressive financial growth, market expansion, and product innovation. The report highlights Soft2Bet's strategic successes within the casino and sportsbook sectors, including doubling its EBITDA, increasing consolidated group revenue, and expanding into regulated markets across Europe and beyond. For more insights, visit Expansion Across Europe and Global Markets In 2024, Soft2Bet reinforced its position in regulated markets by securing strategic licenses and partnerships: Ontario & Mexico : Obtained B2C licenses for direct player engagement in these regions. : Obtained B2C licenses for direct player engagement in these regions. Sweden : Expanded with three additional B2C licenses, enhancing its footprint in the Scandinavian market. : Expanded with three additional B2C licenses, enhancing its footprint in the Scandinavian market. Greece & Romania : Acquired B2B licenses, enabling Soft2Bet to provide turnkey services to operators in these markets. : Acquired B2B licenses, enabling Soft2Bet to provide turnkey services to operators in these markets. United States : Made notable progress in entering the U.S. market, with a focus on New Jersey, aligned with its North American expansion strategy. : Made notable progress in entering the U.S. market, with a focus on New Jersey, aligned with its North American expansion strategy. Spain: Secured a general casino license from Spain's Directorate General for the Regulation of Gambling (DGOJ), allowing Soft2Bet to offer its products in the Spanish market. In addition to these licenses, Soft2Bet completed two major turnkey agreements in Mexico and Nigeria, and secured a strategic partnership through its MEGA platform with a leading European operator, further cementing its standing in the global iGaming industry. Financial Growth and Market Performance Soft2Bet's financial performance continued to thrive in 2024, with the company achieving a remarkable milestone by doubling its EBITDA compared to the previous year. This growth was driven by its expansion into regulated markets and the continuous refinement of its B2B product offerings. Securing licenses in key regions such as Ontario, Mexico, Sweden, Greece, and Romania has further enhanced Soft2Bet's competitiveness within the iGaming sector. The company's unwavering commitment to regulatory compliance and technological innovation has not only bolstered its financial performance but also solidified its reputation as a premier turnkey solutions provider. Product Innovation as a Pillar of Success In 2024, Soft2Bet reinforced its focus on innovation by transforming its Motivational Engineering Gaming Application (MEGA) into an independent solution. The platform integrates advanced AI-driven personalization tools, enabling operators to seamlessly incorporate gamification and sophisticated player retention strategies. The impact of MEGA's implementation has been profound, leading to: 65% increase in Net Gaming Revenue (NGR) , reflecting improved player engagement. , reflecting improved player engagement. 45% growth in Average Revenue Per User (ARPU) , indicating better monetization per player. , indicating better monetization per player. 50% increase in deposit amounts, showcasing heightened player trust and investment. These results have not only driven financial growth but have also positioned Soft2Bet as a leader in technology-enhanced user experiences. MEGA's success highlights Soft2Bet's commitment to providing innovative solutions that meet the evolving demands of the iGaming industry. Industry Recognition and Corporate Responsibility Soft2Bet's efforts towards innovation and market leadership were widely recognized in 2024, further solidifying its position as a responsible and influential entity in the industry: 38 industry award nominations , representing a 322% increase from the previous year. , representing a from the previous year. 10 industry awards, including recognition at the SBC Awards in Lisbon. Corporate Social Responsibility (CSR) Initiatives Soft2Bet demonstrated strong corporate social responsibility in 2024 by launching nine significant community initiatives, including: Breast cancer awareness campaigns. Environmental cleanup initiatives. Village restoration programs. Additionally, the company donated over €1 million to seven NGOs and supported 34 organizations, further underscoring its commitment to positive social impact. Soft2Bet Invest: A €50 Million Fund for iGaming Innovation In June 2024, Soft2Bet launched Soft2Bet Invest, a €50 million innovation fund designed to support startups in the iGaming and casual gaming sectors. The fund focuses on innovations in casual gaming, AI, traffic optimization, behavior UX analytics, and high-margin, scalable gaming software with strong profitability. Industry Contribution Award The Soft2Bet Invest initiative was recognized at SiGMA East Europe, where it received the 'Outstanding Contribution to the Gaming Industry 2024' award for its significant impact on innovation, mentorship, and investment in the industry. These achievements highlight Soft2Bet's vital role in shaping the future of iGaming, emphasizing its ongoing dedication to technological innovation, corporate responsibility, and its role as an industry leader. On Location: The Armour-Stiner Octagon House on POKER FACE RELATED: Read our recap of Poker Face , 'Last Looks'
