Latest news with #SoftLaunch


Time Out
4 days ago
- Entertainment
- Time Out
PHOTOS: Magic Hour Rooftop transforms into a sky-high floral fantasy with 1,000s of flowers
If Alice had fallen down the rabbit hole and landed in Times Square, she might have wound up at Magic Hour. This summer, NYC's largest indoor/outdoor rooftop bar is undergoing its most jaw-dropping transformation yet with Full Bloom, an immersive floral fantasia open now through September atop the Moxy Times Square. Created in collaboration with design firm Geo Events and Design House Decor, Full Bloom turns the west terrace into a kaleidoscopic garden in the sky. Expect vines tangled with checkerboards and waves, a whimsical carousel cocooned in oversized flowers and a 12-foot-tall technicolor bouquet at the center of it all—a surreal sculpture garden centerpiece made for Instagram and awe alike. 'We wanted to design something that felt surreal yet joyful—like stepping into the pages of a storybook,' said Azizan Ali of Design House Decor. And from the six-foot-tall daisies to the immersive floral skyline, they nailed it. But the fantasy doesn't stop at the décor. Executive Chef Ben-Galy Cisse and senior director of beverage Nikki McCutcheon have rolled out an all-new garden-inspired menu with dishes like wagyu pigs in a blanket and lobster rolls, plus floral-themed desserts and drinks. Sip your way through a 'bouquet of spritzes' (yes, that's really what it's called) served in iridescent vases, or try the Lavender Haze, made from Prosecco with a dash of lavender syrup and lemon. Non-drinkers can get in on the action too with fizz-forward mocktails like the Soft Launch. Full Bloom will also be hosting a packed lineup of summer programming, from drag brunches and celeb DJ sets to creative pop-ups and collabs with NYC icons. Weekend brunches run Saturdays and Sundays with sweet-and-savory options like crème brûlée French toast and a Dubai chocolate croissant. And if you're planning a bachelorette bash or a rooftop brand launch, the space is available for full buyouts—just be ready for your guests to stop and smell the (gigantic) roses. Reservations for Full Bloom at Magic Hour are now open via OpenTable—just be sure to select the Full Bloom Room when booking. Check out photos of the space and those floral offerings below:


Malaysian Reserve
29-05-2025
- Business
- Malaysian Reserve
Liew: Semiconductors, drones to drive Malaysia's transformation
KUALA LUMPUR — Malaysia needs to transition from being primarily a trading nation to becoming a technology-driven country that develops solutions for real-life problems, anchored by the semiconductor industry and integrated with drone technology. Deputy Minister of Investment, Trade and Industry Liew Chin Tong said the shift is necessary as the world currently faces headwinds in global trade, presenting significant challenges. He said that drones could be a key enabler of transformation across various sectors of the economy, particularly when linked to Malaysia's semiconductor industry. 'Our mindset should not be just about selling drones. We must begin asking ourselves how we can move from selling drones to applying and using them in new ways. 'Drones can be linked to semiconductor, as Malaysia has a very interesting and sophisticated semiconductor industry,' he said in his keynote address at the DronTech Asia 2025 Soft Launch Ceremony, here, today. Liew added that drone technology has rapidly evolved to become more efficient and essential, and Malaysia should play an active role in this technological evolution. Meanwhile, he said a programme such as DroneTech Asia 2025 could serve as a catalyst to inspire the nation to take drone technology more seriously. DronTech Asia 2025, jointly organised by Aerosea Exhibitions Sdn Bhd and GML Exhibition (Thailand) Co Ltd, will be held at the Malaysia International Trade and Exhibition Centre (MITEC) from Sept 30 to Oct 2, 2025. Aerosea Exhibitions Sdn Bhd chairman, Tan Sri Asmat Kamaludin, in his opening remarks, said the event will host over 100 participating companies from 15 countries and is expected to receive 5,000 trade visitors. 'DronTech Asia 2025 will present an extensive programme of high-level conferences, technical talks by industry experts, live interactive demonstrations, and showcases of the latest in drone technologies,' he said. — BERNAMA