Latest news with #SonyMiddleEast
Mid East Info
a day ago
- Mid East Info
Sony Introduces the FX2 Compact Camera, Expanding Cinema Line's Versatility for Creatives - Middle East Business News and Information
The new FX2 has the look and operability of Cinema Line cameras with the ability to shoot high resolution photos and comes equipped with an articulating eyepiece Sony is proud to announce today the latest addition to its established Cinema Line family, the FX2 (model ILME-FX2). The FX2 will offer a seamless entry point into the broader Cinema Line range, giving greater cinematic expression to independent creators, or crews needing a versatile camera. 'The FX2 was created based on user feedback and is engineered with unique features to support filmmaking, a new eyepiece and improved usability for versatile production needs. The FX2 is intended to continue the Cinema Line's goal of preserving authentic emotion in every shot and empower creators across all areas of content production,' says Sajeer Shamsu, Head of Digital Imaging, Sony Middle East and Africa FZE. FX2 Features: Full-frame Filmmaking and Stills capabilities The FX2 comes with a full frame sensor that delivers stunning imagery and beautiful bokeh effects, like many other Cinema Line cameras. The new camera is equipped with a 33.0 effective megapixel [i] back-illuminated Exmor R™ sensor, and with up to 15+ stops of wide latitude using S-Log3, it captures impressive detail in both highlights and shadows. The camera is equipped with Dual Base ISO for S-Log 3 of 800 and 4000, enabling optimal image quality across varied lighting conditions. The FX2 ISO sensitivity for video can be expanded up to 102400, making it ideal for low-light environments. The camera also supports multiple recording formats for flexible post-production workflows and records in 4:2:2 10-bit All-Intra and supports formats like XAVC S-I DCI 4K at 24.00p, among others. The FX2 benefits from an extended shooting capability, with up to 13 hours of continuous recording in 4K 60p [ii] , thanks to its internal cooling fan and effective heat dissipation structure. The FX2 also offers variable frame rate settings, allowing up to 60 fps in 4K (for a maximum 2.5x slow-motion effect) and up to 120 fps in Full HD (for up to 5x slow motion). It supports Log shooting in Cine EI, Cine EI Quick, and Flexible ISO modes, offering versatile workflows for different production needs. To further the cinematic expression of the camera, creatives can import up to 16 user LUTs for on-camera preview for video, enabling precise colour monitoring on set. Filmmakers can also easily and quickly create in-camera cinematic looks, with S-Cinetone™ set as the default, along with a range of Picture Profile and Creative Look presets. A desqueeze display function is available, supporting both 1.3x and 2.0x anamorphic lenses for accurate framing. Improved usability for comfortable solo operation The FX2 features the same compact, flat-top design as Sony's Cinema Line FX3 and FX30 cameras, ensuring familiarity and compatibility across setups. Built-in mounting points (UNC 1/4-20 x3) support a cageless configuration and ability to mount on a tripod, offering greater flexibility for rigging. A top handle (model XLR-H1) enhances mobility and control, especially during handheld or dynamic shooting. Its lightweight, portable build – measuring 129.7 x 77.8 x 103.7 mm (W × H × D) and weighing around 679 grams – makes it ideal for solo operators or small crew productions. The camera offers advanced focus features designed for precision and creativity. Its new Real-time Recognition AF delivers fast and reliable performance, with improved accuracy for human subjects, although its intelligent subject recognition extends to animals, birds, vehicles, and insects, with an Auto mode available for effortless detection. For even more control, the camera includes tools like focus breathing compensation, AF Assist, and customisable autofocus transition speed and sensitivity, giving creators the flexibility to fine-tune focus for expressive, cinematic imagery. The camera comes with Active Mode and Dynamic active Mode, new to Cinema Line. Both modes are designed to ensure smooth and steady handheld shooting. The FX2 Auto Framing feature automatically crops and tracks a subject to keep them in a prominent position when the camera is mounted on a tripod, producing footage that looks like it was shot by an experienced operator. The Framing Stabiliser function automatically keeps the subject in the same position within the frame, which can be useful, for example, when the camera operator is moving alongside the subject. From a still image perspective, the camera features an additional log shooting option with a newly added 'Log shooting' menu. This feature allows creators to shoot high-resolution 33MP stills, optimised for colour grading in post-production [iii] . The FX2 also offers smooth operation with a MOVIE/STILL mode lever, allowing for a quick switchover between still and movie shooting. Depending on the selected mode, the displayed menu items will automatically adjust. Additionally, mode selection is made easy with a long press of the Fn button, which recalls and changes the shooting mode. FX2 Features: Improved but familiar hardware inherited from Sony's cinema cameras For enhanced immersion while the user is shooting, the camera features a new high-resolution 3.68-million-dot tiltable EVF [iv] , which comes with a viewing angle optimised for video production and comes bundled with a deep eye piece. It also includes a vari-angle 3.0-type touchscreen LCD for easy framing from any position. The controls are intuitively placed on the top panel and around the grip, with tally lamps for recording indication. A customisable 'BIG6' (home) screen displays frequently used parameters such as FPS, ISO, shutter speed (angle/speed), Look presets, white balance, iris or ND filter status. In response for the growing amount of content shot in vertical 16: 9 for social media platform purposes, the FX2 also has vertical information displayed while shooting. Additionally, the handle-included model (ILME-FX2) comes with two XLR/TRS terminals and 3.5 mm stereo (mic) mini jack enabling professional 4-channel, 24-bit digital audio input. The camera offers extensive expandability and connectivity options, including an HDMI Type-A terminal capable of outputting up to 4K 60p 4:2:2 10-bit video and 16-bit RAW [v] for high-end recording and monitoring. For seamless data transfer and remote control, it supports dual-band Wi-Fi (2.4 GHz and 5 GHz [vi] ) as well as wired LAN via a compatible adapter [vii] . Additionally, the USB Type-C®︎ port enables SuperSpeed USB 10Gbps data transfers and supports USB Power Delivery (PD), while built-in USB and network streaming support enables live broadcasting and remote production workflows [viii] . Social responsibility Aligned with Sony's ambitious 'Road to Zero' initiative, this product supports the company's vision for achieving a zero environmental footprint by 2050. The manufacturing process reflects this commitment through facilities powered entirely by renewable energy sources [ix] . The camera system incorporates comprehensive accessibility options including a Screen Reader function [x] and Display Magnification to support visually impaired users across an expanded range of menu items. Additional intuitive controls enhance usability for all shooters, featuring: • Real-time recognition autofocus that reduces manual adjustments • Streamlined touch interface operations for direct menu navigation • Tactile button design with clear differentiation These inclusive design elements ensure professional imaging tools remain accessible to creators of all abilities while maintaining full operational capability Availability The FX2 will be available in selected countries in Asia Pacific from July 2025. The FX2 will be available from July 2025, with body only for AED 10,499 or the FX2 with top handle for AED 11,999. For more information about Cinema Line, please visit or follow Sony Professional on social media: LinkedIn , X , Facebook , Instagram , YouTube . You can also watch an overview of the FX2 on YouTube at
Tahya Masr
18-05-2025
- Entertainment
- Tahya Masr
Mostafa Fahmy Announced as New Ambassador for Sony's Iconic CineAlta Cameras
Sony Middle East and Africa is delighted to announce renowned Director of Photography (DOP) Mostafa Fahmy as the new ambassador for its prestigious CineAlta camera range. This newly founded partnership with Fahmy reinforces the CineAlta range as the premier choice of directors and DOPs to steer their personal artistic vision, while simultaneously highlighting the significant role that Sony's cutting-edge technology is playing in shaping the future of cinematic storytelling. Fahmy's notable works include Youm 13, Sokkar, El Harsha El Sabaa, and the Egyptian adaptation of Suits. He has collaborated with prominent directors across Egypt and the Middle East, contributing to over 100 projects throughout his illustrious career. Most recently, Fahmy served as the DOP for Egyptian breakout series Lam Shamseya, which marked a significant milestone as the first Egyptian production to be shot exclusively on Sony's state-of-the-art CineAlta Burano camera. The Burano, renowned for its exceptional visual quality, colour science, and versatility, provided Fahmy with the technological prowess to deliver unparalleled visual storytelling, and the show has since received strong positive reception on an international scale including SeriesFest to showcase its global appeal. Commenting on the collaboration, Mostafa Fahmy, Award-Winning Cinematographer stated: "Sony is just a good friend on set. I can hear the CineAlta range on set telling me, 'I got your back, just be creative.' For that reason, this is a partnership that allows me to fully focus on creativity and storytelling without compromise - and I look forward to what the future holds as we venture onwards together.' Jobin Joejoe, Managing Director at Sony Middle East and Africa, added: "We are incredibly excited to welcome Mostafa Fahmy as our CineAlta ambassador. His visionary approach and dedication to excellence align perfectly with Sony's commitment to empowering creative professionals. Together, we look forward to inspiring the next wave of cinematic brilliance through high-performance, professional camera solutions." With Fahmy being a celebrated cinematographer in the region who is known for compelling visual narratives and groundbreaking cinematography across various high-profile film and television projects, his extensive body of work consistently demonstrates his innovative approach and dedication to cinematic excellence. His partnership with Sony makes him an ideal representative of the multinational conglomerate's CineAlta vision. Together, both parties will dedicate efforts towards fostering innovation and empowering cinematographers and filmmakers worldwide by providing industry-leading technology tailored for unparalleled creative expression.
Al Bawaba
27-02-2025
- Business
- Al Bawaba
Sony Middle East and Africa Launches the LinkBuds Series at CAMP
Sony Middle East and Africa launches the LinkBuds series through a dedicated launch event at CAMP, Downtown Dubai. Designed for all-day comfort and an active lifestyle, the latest series combines innovative audio technology with a secure, firm fit for best-in-class invite-only event, hosted in collaboration with CAMP and its high-energy cycling session, welcomed Brain and Performance Dubai. Sony brought together over 30 leading fitness content creators, offering them an exclusive test drive of its latest audio innovation. Guests engaged in dynamic fitness sessions and interactive tests, experiencing firsthand the enhanced sound quality, adjustable fit, and ergonomic design of LinkBuds Innovation Meets Active Lifestyles LinkBuds Fit feature the Integrated Processor V2, the same chip powering the award-winning WF-1000XM5, optimizing noise cancellation in real time based on your environment. Build for comfortable all-day use, they stay securely in place, even during intense movement—ensuring uninterrupted focus. With Sony's advanced audio technologies, including DSEE (Digital Sound Enhancement Engine) and 360 Reality Audio, they deliver an immersive and authentic listening on the launch, Jobin Joejoe, Managing Director of Sony Middle East and Africa, said, "The launch of LinkBuds series is another milestone of Sony's innovation momentum. These earbuds are created especially for today's active consumer who needs superior sound quality as well as all-day comfort. With CAMP, we're excited to deliver a unique experience that highlights the potential of LinkBuds Fit in an immersive fitness setting. At Sony, we are always striving to give the best experience to all our discerning consumers." Lauren Brush, Founding Coach & Head of PR & Partnerships in CAMP, said, "Working with Sony on the release of LinkBuds Fit aligns with our goal of providing cutting-edge fitness experience. The superior sound quality of LinkBuds Fit and fit during exercise improve each workout, making them an ideal companion for our high-intensity training at CAMP." Dr. Craig Cook, Chief Executive Officer of The Brain & Performance Centre, A DP World Company commented, "Our partnership with Sony MEA for the launch of LinkBuds Fit reflects our commitment to innovation that enhances both mental and physical well-being. At the Brain & Performance Centre, we recognise the role of cutting-edge technology in optimising human potential, and this collaboration underscores the importance of integrating holistic fitness into everyday life."CAMP, a state-of-the-art fitness facility in the heart of Dubai, UAE, was the perfect partner for this launch, as its focus on innovative training programs and community-driven wellness aligns seamlessly with the LinkBuds Fit's capabilities. Designed for active lifestyles, the earbuds deliver superior sound and a secure fit, making them ideal for high-energy fitness environments like those at CAMP. Brain and Performance, Dubai made use of their expertise at the event with experiences that emphasized the connection between brain and physical performance, enhanced by Sony's latest audio The Sony LinkBuds series is available for purchase on SonyWorld and select retailers across the UAE.
