Mostafa Fahmy Announced as New Ambassador for Sony's Iconic CineAlta Cameras

Tahya Masr

18-05-2025

Sony Middle East and Africa is delighted to announce renowned Director of Photography (DOP) Mostafa Fahmy as the new ambassador for its prestigious CineAlta camera range. This newly founded partnership with Fahmy reinforces the CineAlta range as the premier choice of directors and DOPs to steer their personal artistic vision, while simultaneously highlighting the significant role that Sony's cutting-edge technology is playing in shaping the future of cinematic storytelling.
Fahmy's notable works include Youm 13, Sokkar, El Harsha El Sabaa, and the Egyptian adaptation of Suits. He has collaborated with prominent directors across Egypt and the Middle East, contributing to over 100 projects throughout his illustrious career. Most recently, Fahmy served as the DOP for Egyptian breakout series Lam Shamseya, which marked a significant milestone as the first Egyptian production to be shot exclusively on Sony's state-of-the-art CineAlta Burano camera.
The Burano, renowned for its exceptional visual quality, colour science, and versatility, provided Fahmy with the technological prowess to deliver unparalleled visual storytelling, and the show has since received strong positive reception on an international scale including SeriesFest to showcase its global appeal.
Commenting on the collaboration, Mostafa Fahmy, Award-Winning Cinematographer stated: "Sony is just a good friend on set. I can hear the CineAlta range on set telling me, 'I got your back, just be creative.' For that reason, this is a partnership that allows me to fully focus on creativity and storytelling without compromise - and I look forward to what the future holds as we venture onwards together.'
Jobin Joejoe, Managing Director at Sony Middle East and Africa, added: "We are incredibly excited to welcome Mostafa Fahmy as our CineAlta ambassador. His visionary approach and dedication to excellence align perfectly with Sony's commitment to empowering creative professionals. Together, we look forward to inspiring the next wave of cinematic brilliance through high-performance, professional camera solutions."
With Fahmy being a celebrated cinematographer in the region who is known for compelling visual narratives and groundbreaking cinematography across various high-profile film and television projects, his extensive body of work consistently demonstrates his innovative approach and dedication to cinematic excellence. His partnership with Sony makes him an ideal representative of the multinational conglomerate's CineAlta vision. Together, both parties will dedicate efforts towards fostering innovation and empowering cinematographers and filmmakers worldwide by providing industry-leading technology tailored for unparalleled creative expression.