Latest news with #Soorty
Yahoo
12-08-2025
- Business
- Yahoo
Soorty Expands Use of Haelixa's DNA Tracers
Soorty is expanding its partnership with Swiss traceability technology company Haelixa. The mill announced it is integrating Haelixa's DNA markers to Second Life, Soorty's recycled cotton initiative designed to increase resource efficiency and reduce the environmental footprint of the denim supply chain. More from Sourcing Journal Mango Supports Regen Cotton Farmers with Materra Collection Take Our Traceability Survey! What's the Status on Digital Product Passport Implementation? The invisible, non-toxic liquid-based tracers are sprayed directly to post-consumer textile waste before mechanical shredding. These markers withstand spinning, dyeing and garment manufacturing, enabling verification at every stage of production. The partnership also gives Soorty's brand partners the option to use a 'Marked & Traced by Haelixa' label on garments made with Second Life fiber, including a scannable QR code that links to a dedicated landing page. Soorty says this enables brands to tell the product's sourcing story in detail, while giving end consumers direct access to verified data about fiber origin, processing stages, and supply chain transparency. 'Our partnership with Soorty shows how physical traceability builds confidence in circular claims and meets the rising demand for credible, transparent sourcing,' said Dr. Gediminas Mikutis, Haelixa co-founder and CTO. Providing supply chain visibility and brand accountability have been long-time priorities for the Denim Deal members. In 2022, the mill began working with Haelixa to test the integration of the DNA marker technology within its recycled cotton workflow. It was limited in scope, applied strategically based on specific customer demands, but successful in proving that the markers could reliably survive the full manufacturing process and provide verified traceability. Since then, Soorty has expanded the use of Haelixa's DNA tracers beyond that initial trial. 'Our long-standing partnership with Haelixa continues to advance Soorty's commitment to circular fashion,' said Eda Dikmen, senior marketing and communications manager at Soorty. 'By enabling reliable authentication and traceability throughout the lifecycle of the product—from our mills to the final garment, which could be traced at any time—we're solidifying our claims while also empowering our brand partners to meet their targets with proof. This shared transparency fosters deeper trust and genuinely equips end customers to make informed decisions.' As one of Pakistan's largest vertically integrated denim manufacturers, this partnership with Haelixa presents a significant opportunity to drive meaningful impact in the field of traceable denim. Soorty launched Second Life in 2022. The textile-to-textile recycling operation is supported by Soorty's large-scale vertical set-up, expertise in spinning short regenerative fibers and access to Pakistan's vast feedstock of post-consumer and post-industrial waste. Dikmen said Second Life is establishing new benchmarks for closed-loop production, and the scale of its impact is both substantial and growing. In addition to being used for Soorty fabrics, Second Life recycled cotton is available to other mills and spinners. In 2023, the mill diverted 10.8 million kg of used garments from landfills, producing 5.4 million kg of post-consumer waste fiber with a recovery rate of almost 48-50 percent from garments.
Yahoo
26-07-2025
- Business
- Yahoo
New benchmark sets standard for water usage in indigo dyeing
The report, titled 'A Reference for Water Consumption During Indigo Dyeing,' aims to address the lack of clarity and accountability regarding sustainability claims within the denim sector. The study is a result of collaboration over several months involving dye experts, mill technicians, machinery manufacturers, and chemical suppliers. It creates baseline and 'best-in-class' water use metrics for rope and slasher dyeing systems. These metrics were derived from data gathered from seven mills located in Pakistan, Türkiye, Italy, and China. The research reveals substantial variations in water usage between rope and slasher dyeing methods, yet indicates potential for considerable reduction with proper practices. It underscores the necessity for precise monitoring, consistent process control, and intelligent water management to enhance dye efficiency and lessen environmental impact. Members of the Indigo Council include industry leaders such as Candiani Denim, Crescent Bahuman, Diamond Denim, Naveena Denim, Soorty, Orta, and Advance Denim. Morrison Textile Machinery and Karl Mayer provided machinery support while bluesign and DyStar contributed technical oversight. Transformers Foundation founder Andrew Olah said: "One of the most encouraging findings in this report is the willingness of mills to work together and share data transparently, a testament to Transformers' culture of collaboration. It's a powerful reflection of the strength and integrity of our supply chain. 'Prior to this report, claims like '80% less water' have frequently gone unchallenged. Without transparency and specificity, such figures become marketing jargon: just enough to sound responsible, never enough to be meaningful. Real sustainability requires real data, and this report provides exactly that." The report comes amid heightened scrutiny over environmental claims in the denim industry due to regulations like the EU Green Claims Directive, the UK Green Claims Code, and legal actions in the US against deceptive green claims. This paper is designed to offer a verifiable framework for brands, mills, and innovators to measure water usage against a common standard and evaluate new dye technologies or chemical systems based on solid evidence. The initiative does not advocate for one dyeing technology over another but promotes a transparent framework conducive to industry-wide sustainable progress. The Indigo Council and Transformers Foundation expects other stakeholders, particularly mills and suppliers, to unite in sharing data and developing open-source tools that bolster sustainability efforts from within the supply chain. Transformers Foundation technical director Paolo Leidi said: "This report marks a historic first in the denim industry, bringing together mills from across the globe to share verified, third-party data on actual water use. We hope it sets the stage for ongoing cooperation across the supply chain, building a more transparent and responsible industry." "New benchmark sets standard for water usage in indigo dyeing" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Fibre2Fashion
24-07-2025
- Business
- Fibre2Fashion
Soorty & Haelixa expand DNA-backed traceability partnership
As global regulations tighten around greenwashing and unverified sustainability claims, Soorty, one of Pakistan's largest vertically integrated denim manufacturers, is reaffirming its leadership in circular fashion production through its deepening partnership with Swiss traceability pioneer Haelixa. Together, the two are empowering fashion brands with forensic proof of recycled fiber origin — helping them meet rising demands for transparency, due diligence, and accountability. Soorty has deepened its partnership with Swiss firm Haelixa to enhance traceability in circular fashion. Using DNA markers on recycled cotton, Soorty ensures verified fibre origin across production. This boosts brand transparency, supports the Denim Deal, and combats greenwashing with measurable, credible sustainability claims. This traceability is embedded within Soorty's SecondLife — a recycled cotton initiative designed to deliver measurable impact, from resource efficiency and reduced environmental footprint to supply chain visibility and brand accountability. Soorty applies Haelixa's DNA markers— invisible, non-toxic liquid-based tracers — directly to post-consumer textile waste before mechanical shredding. These markers survive spinning, dyeing, and garment manufacturing, enabling verification at every stage of production. 'In today's complex, global textile supply chains, trust depends on proven origin,' says Dr. Gediminas Mikutis, Co-Founder and CTO of Haelixa. 'Our partnership with Soorty shows how physical traceability builds confidence in circular claims and meets the rising demand for credible, transparent sourcing.' Backed by Haelixa's 100% reliable PCR-based DNA tracking, Soorty can authenticate fiber identity even after it moves through spinning, dyeing, and garment manufacturing — going far beyond conventional paper-based certifications. 'Our long-standing partnership with Haelixa continues to advance Soorty's commitment to circular fashion,' adds Eda Dikmen, Senior Marketing & Communications Manager at Soorty. 'By enabling reliable authentication and traceability throughout the lifecycle of the product — from our mills to the final garment, which could be traced at any time — we're solidifying our claims while also empowering our brand partners to meet their targets with proof. This shared transparency fosters deeper trust and genuinely equips end customers to make informed decisions.' The partnership also gives Soorty's brand partners the option to use a 'Marked & Traced by Haelixa' label on garments, including a scannable QR code that links to a dedicated landing page. This enables brands to tell the product's sourcing story in detail, while giving end consumers direct access to verified data about fiber origin, processing stages, and supply chain transparency. Soorty is also a proud and proactive member of the Denim Deal — a global initiative uniting brands, manufacturers, recyclers, and policymakers focused on making post-consumer recycled cotton the new normal in the denim industry. This aligns with Soorty's broader mission to promote systemic change through credible innovation and collaboration. As one of the largest global producers of denim, Soorty continues to model how ethical labor, circularity, and renewable energy can scale responsibly — without greenwashing. By focusing on traceability, trustability, circularity, and measurable impact, the Soorty x Haelixa partnership offers fashion brands a transparent path forward, redefining what credibility looks like in today's circular fashion economy. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (HU)
Fashion United
22-07-2025
- Business
- Fashion United
Soorty and Haelixa expand DNA-backed traceability partnership
Soorty, one of Pakistan's largest vertically integrated denim manufacturers, is expanding its partnership with Swiss traceability pioneer Haelixa to strengthen circularity and transparency in global denim supply chains. As global regulations tighten around greenwashing and unverified sustainability claims, Soorty and Haelixa are looking to empower fashion brands with forensic proof of recycled fibre origin, through DNA-backed traceability technology to help them meet rising demands for transparency, due diligence, and accountability. The innovative traceability technology is embedded within Soorty's SecondLife, a recycled cotton initiative designed to deliver measurable impact, from resource efficiency and reduced environmental footprint to supply chain visibility and brand accountability. Soorty applies Haelixa's DNA markers, which are invisible, non-toxic liquid-based tracers, directly to post-consumer textile waste before mechanical shredding. These markers withstand spinning, dyeing, and garment manufacturing, allowing for verification at every stage of production. Soorty x Haelixa denim traceability DNA spray technology Credits: Soorty Dr. Gediminas Mikutis, co-founder and chief technology officer of Haelixa, said in a statement: 'In today's complex, global textile supply chains, trust depends on proven origin. Our partnership with Soorty shows how physical traceability builds confidence in circular claims and meets the rising demand for credible, transparent sourcing.' The partnership also gives Soorty's brand partners the option to use a 'Marked & Traced by Haelixa' label on garments, including a scannable QR code that links to a dedicated landing page. This enables brands to tell the product's sourcing story in detail and give end consumers direct access to verified data about fibre origin, processing stages, and supply chain transparency. Eda Dikmen, senior marketing and communications manager at Soorty, added: 'Our long-standing partnership with Haelixa continues to advance Soorty's commitment to circular fashion. 'By enabling reliable authentication and traceability throughout the lifecycle of the product - from our mills to the final garment, which could be traced at any time - we're solidifying our claims while also empowering our brand partners to meet their targets with proof. This shared transparency fosters deeper trust and genuinely equips end customers to make informed decisions.'
Fashion Network
23-05-2025
- Business
- Fashion Network
Soorty teams up with Rieter for traceable denim manufacturing in Pakistan
Denim manufacturer Soorty has partnered with spinning systems supplier Rieter to enhance traceability and sustainability in its operations in Pakistan. The collaboration integrates Rieter's advanced ring spinning technology into Soorty's fully automated spinning mill, enabling efficient yarn production with improved energy use and reduced environmental impact. Soorty's mill is capable of processing 22 different fibres at once, including natural, cellulosic and recycled synthetic materials, the business announced in a press release. The set-up includes 20 G 38 ring spinning machines operating at spindle speeds between 12,000 and 18,000 rpm and Autoconer X6 winding machines, enabling the production of slub yarns for contemporary denim applications. The partnership also incorporates Haelixa's DNA marker technology for fibre-level traceability. Applied during the blowroom stage, the markers allow each batch of yarn to be verified throughout the production process, from fibre to finished product. 'We've invested in the most advanced, fully automated machinery from Rieter for Soorty Spinning- not only for the performance, but also because we believe the technology that drives us should serve both quality and the planet,' said Soorty Spinning's COO Kashif Suleman in a press release. Soorty plans to expand this traceability system to its Soorty Organic Cotton Initiative, which supports over 1,000 farming families transitioning to organic cotton cultivation in Naal, Pakistan. The initiative also includes training for rural Balochi women, reinforcing Soorty's commitment to community uplift and sustainable manufacturing.
