Latest news with #SoundandLightCompany
See - Sada Elbalad
5 days ago
- Entertainment
- See - Sada Elbalad
Egypt Launches VR Experience at Giza Pyramids to Boost Tourism
Mohamed Mandour Egypt's Sound and Light Company has launched a new virtual reality (VR) experience at the Giza Pyramids, blending cutting-edge technology with the country's ancient heritage in a bid to attract more visitors. Operated under the Ministry of Public Business Sector and the Holding Company for Tourism and Hotels, the experience allows visitors to 'travel back in time' through immersive 3D simulations. Inside a dedicated venue, guests can explore the tomb of King Tutankhamun and its treasures, witness the construction of the pyramids, dive into the sunken city of Alexandria, and learn about ancient Egyptian mummification rituals. Mohamed Abdel Aziz, chairman and managing director of the Sound and Light Company, said the VR shows link culture and entertainment, offering an interactive way to revitalize tourism at the Giza Plateau. The initiative is part of a broader modernization plan to update traditional sound-and-light performances with new technologies, including VR and 3D projection mapping, with future expansions planned for other heritage sites such as Karnak, Edfu, Abu Simbel, and Qaitbay Citadel. Abdel Aziz emphasized the project's role in enhancing Egypt's image as a modern, tech-savvy tourism destination that integrates its authentic heritage with sustainable innovation. 'It's about merging knowledge with the fun of modern technology to attract both young audiences and international visitors,' he said. The Sound and Light shows, first launched in the 1960s, are among Egypt's signature cultural tourism experiences, combining dramatic lighting, music, and narration to showcase sites like the Giza Pyramids, Karnak, Philae, and Abu Simbel. Recent upgrades, Abdel Aziz noted, have made the shows more engaging, particularly for younger generations, while extending tourist stays and spending in archaeological areas. read more Gold prices rise, 21 Karat at EGP 3685 NATO's Role in Israeli-Palestinian Conflict US Expresses 'Strong Opposition' to New Turkish Military Operation in Syria Shoukry Meets Director-General of FAO Lavrov: confrontation bet. nuclear powers must be avoided News Iran Summons French Ambassador over Foreign Minister Remarks News Aboul Gheit Condemns Israeli Escalation in West Bank News Greek PM: Athens Plays Key Role in Improving Energy Security in Region News One Person Injured in Explosion at Ukrainian Embassy in Madrid Videos & Features Story behind Trending Jessica Radcliffe Death Video News Israeli-Linked Hadassah Clinic in Moscow Treats Wounded Iranian IRGC Fighters Arts & Culture "Jurassic World Rebirth" Gets Streaming Date News China Launches Largest Ever Aircraft Carrier News Ayat Khaddoura's Final Video Captures Bombardment of Beit Lahia Business Egyptian Pound Undervalued by 30%, Says Goldman Sachs Videos & Features Tragedy Overshadows MC Alger Championship Celebration: One Fan Dead, 11 Injured After Stadium Fall Arts & Culture South Korean Actress Kang Seo-ha Dies at 31 after Cancer Battle Lifestyle Get to Know 2025 Eid Al Adha Prayer Times in Egypt Arts & Culture Lebanese Media: Fayrouz Collapses after Death of Ziad Rahbani
Egypt Today
24-05-2025
- Entertainment
- Egypt Today
'Sound and Light' shows start on Sunday at Giza Pyramids using VR
Sound and Light shows at the Giza Pyramids - file CAIRO - 24 May 2025: The chairman of the Sound and Light Company, an affiliate of the Holding Company for Tourism and Hotels, announced that new Sound and Light shows using Virtual Reality (VR) technology will begin at the Giza Pyramids starting Sunday. Speaking to Extra News TV channel, Mohamed Abdel Aziz said that this step comes within the framework of developing traditional shows and combining culture with entertainment. Visitors will be able to explore Ancient Egyptian civilization and history in an interactive and immersive way through advanced VR headsets, he said. The goal is to enhance the appeal of the archaeological site and increase tourism, offering a modernized, high-quality experience, he added. This development is in line with directives from the minister of public business sector, in cooperation with the Holding Company for Tourism and Hotels, according to him.
