14 hours ago
Meta and Oakley tease a smart glasses announcement for June 20
Reports emerged earlier this year that Meta was working with Oakley on smart glasses and it seems we're about to see the fruits of those labors. A new Instagram account called @oakleymeta has popped up and its first post teased an announcement for this Friday (June 20). Instagram's own official account and Meta CEO Mark Zuckerberg shared the clip on their stories, as did Oakley on its social channels, so this is legit.
The end of the video shows the Oakley and Meta logos side by side in a very similar fashion to the branding for the Ray-Ban Meta glasses . Meta's web store has a banner with the same text used in the teaser — "The next evolution arrives June 20" — and an option to sign up for updates on products, news and innovations. To view this content, you'll need to update your privacy settings. Please click here and view the "Content and social-media partners" setting to do so.
So, unless this is a bait and switch, we'll probably see Oakley Meta glasses this week. Of course, Oakley and Ray-Ban share a parent company in EssilorLuxottica.
Earlier this year, Bloomberg reported that a set of smart glasses based on Oakley's Sphaera glasses was on the way. The camera in the Ray-Ban Meta glasses is set in one of the sides of the frame, but it's expected to be in the centre of the Oakley Meta glasses. These new smart glasses are said to be aimed at cyclists and other athletes, perhaps to try and challenge GoPro in the action sports market.
