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CBS News
6 days ago
- Business
- CBS News
McDonald's will test 10 CosMc's-inspired drinks at restaurants
McDonald's plans to test 10 new drinks in hundreds of U.S. stores as the restaurant chain seeks to quench Gen Z customers' taste for bold drink combinations. "We're seeing real momentum in beverages, with more people — especially our Gen Z fans — turning to cold, flavorful drinks as a go-to treat," Alyssa Buetikofer, McDonald's chief customer experience and marketing officer, said in a statement. "It's a great opportunity for us to meet our U.S. customers' evolving tastes and show up in new moments, like afternoon refreshment or snack breaks." The new drink lineup is inspired by what the fast-food giant learned through its failed coffee and drinks chain, called CosMc's, that McDonald's launched in 2023. The company shuttered the chain in May. Instead of operating standalone stores, McDonald's will bring a lineup of at least five different CosMc's-branded beverages to 500 McDonald's restaurants across the U.S. The drinks, which McDonald's describes as "cold coffees, fruity refreshers, crafted sodas and energizing sips," will first be available at restaurants in Wisconsin, Colorado and the surrounding areas, according to the company. Tew drinks include: The venture aims to expand and capitalize on growing customer demand for flavorful drinks. "We're not just adding drinks to the menu – we're advancing our global beverage platform that fits naturally with how people already enjoy McDonald's," Charlie Newberger, McDonald's beverage category lead, said in a statement. "We've got the structure, the tools and the team to move fast and scale what works." The drinks will be available in stores starting Sept. 2, according to the company. McDonald's recently re-introduced its popular Snack Wrap and Spicy Egg McMuffin sandwich as it seeks to boost sales and lure inflation-weary customers back to its stores. Same-store sales dropped 3.6% in the first quarter, marking the company's largest drop since the COVID-19 pandemic, when the the chain was forced to close stores nationwide.
CBS News
6 days ago
- Business
- CBS News
McDonald's will bring 10 CosMc's inspired drinks to restaurants
McDonald's said it is testing 10 new drinks to hundreds of U.S. stores as it enters the next stage of its "beverage journey." The burger chain said it's responding to Gen Z customers' preferences for bold drink combinations. "We're seeing real momentum in beverages, with more people — especially our Gen Z fans — turning to cold, flavorful drinks as a go-to treat," Alyssa Buetikofer, McDonald's chief customer experience and marketing officer, said in a statement. "It's a great opportunity for us to meet our U.S. customers' evolving tastes and show up in new moments, like afternoon refreshment or snack breaks." The new drink lineup is inspired by lessons the fast-food giant learned through its failed venture called CosMc's, a chain launched in 2023 that focused on coffee and other drinks, with offerings similar to Starbucks drinks. The company shuttered the chain in May. Instead of operating standalone stores, McDonald's will bring a lineup of at least five different CosMc's-branded beverages to 500 McDonald's restaurants across the U.S. The drinks, which McDonald's describes as "cold coffees, fruity refreshers, crafted sodas, and energizing sips," will first be available at restaurants in Wisconsin, Colorado and the surrounding areas, according to the company. Here are some of the new drink offerings: The venture aims to expand and capitalize on growing customer demand for flavorful drinks. "We're not just adding drinks to the menu – we're advancing our global beverage platform that fits naturally with how people already enjoy McDonald's," Charlie Newberger, McDonald's beverage category lead said in a statement Thursday. "We've got the structure, the tools and the team to move fast and scale what works. This first test in the U.S. market is a big step in our global direction." The drinks will be available in stores starting Sept. 2, according to the company. McDonald's recently re-introduced its popular Snack Wrap and Spicy Egg McMuffin sandwich as it seeks to boost sales and lure inflation-weary customers back to its stores. Same-store sales dropped 3.6% in the first quarter, marking the company's largest drop since the COVID-19 pandemic, when the the chain was forced to close stores nationwide.
News18
17-07-2025
- General
- News18
McDonald's US Menu Changed After 50 Yrs. Here's How They've Adapted To Global Flavours
McDonald's upgraded its US' breakfast menu by adding three more items- the Spicy Sausage McMuffin, the Spicy Egg McMuffin and the Spicy Sausage McMuffin with Egg on Wednesday. McDonald's Spicy Egg McMuffin adds a bold twist to the classic with a fresh egg, Canadian bacon, melty cheese, and fiery pepper sauce on a buttery English muffin. (Credits: McDonald's)
Yahoo
10-07-2025
- Business
- Yahoo
McDonald's Snack Wrap returns to the golden arches today — and 3 other new spicy menu additions this week
McDonald's is making some big changes as it adds new items to its U.S. menu this week. The fan-favorite Snack Wrap is back by popular demand today. The menu item originally debuted in 2006 and consisted of chicken, shredded lettuce and cheese covered with either ranch or honey mustard, wrapped in a tortilla. It was discontinued in 2016. The fast food chain also spiced things up on its breakfast menu with new additions that include the Spicy Sausage McMuffin, the Spicy Egg McMuffin and the Spicy Sausage McMuffin with Egg. Later this month, the fast food chain will beef up its McValue offerings for a limited time in participating locations. Here's what else to know about the new menu offerings: The Snack Wrap will be a permanent menu item starting Thursday, July 10, in restaurants nationwide. It will be available in two flavors: spicy and ranch. A ranch chicken Snack Wrap previously contained 320 calories. The menu item will be priced at $3 and will be available to order starting at 10:30 a.m. local time through late night at participating restaurants. After years of fans reportedly pleading with the fast food giant to bring back the Snack Wrap, McDonald's announced in June on social media that the item would make its triumphant return. 'You created a movement. A movement so powerful that you finally won,' the post read. McDonald's is spicing up its breakfast menu with three new additions starting on Tuesday, July 8, for a limited time at participating restaurants nationwide. The fast food giant is offering a variety of Spicy McMuffins featuring its Spicy Pepper Sauce, including: Spicy Sausage McMuffin (460 calories) Spicy Egg McMuffin (360 calories) Spicy Sausage McMuffin with Egg (530 calories) The new breakfast menu items come as part of the fast food chain's 50th anniversary celebrations for the McMuffin. McDonald's has a new double burger on its menu: the Daily Double. It will be available through the end of 2025 at participating restaurants across the U.S. It's being offered as a more premium burger with two beef patties, cheese, shredded lettuce, tomato, slivered onions and mayo (490 calories). Starting July 22, the Daily Double will be a new entrée option in the McDonald's McValue Meal Deal bundle and will be priced at $6 or $7, depending on the location.
Yahoo
09-07-2025
- Business
- Yahoo
Snack Wrap redux: How McD's is refreshing its menu to lure back customers
McDonald's is reviving fan favorites, spicing up its menu and emphasizing low-cost items to bring inflation-weary customers back to the Golden Arches. The world's largest restaurant chain recently announced it was bringing back the popular Snack Wrap, which makes its return to McD's outlets on July 10, along with a new, limited-time Spicy Egg McMuffin sandwich, which debuted on July 8. The refreshed menu comes as the company looks to boost sales as budget-conscious consumers pull back on spending. Same-store sales at McDonald's outlets in the U.S. declined 3.6% in the first quarter, the biggest drop since the COVID-19 pandemic closed stores nationwide. At the same time, traffic among low-income customers was down "nearly double digits," CEO Chris Kempczinski said on the company's May earnings call, reflecting a customer base that the company acknowledged is still feeling the effects of inflation. McDonald's isn't the first fast-food chain to use promotions to drive business, but it has long been among the most adept at tweaking its menu and pricing, while its scale makes it a bellwether for customer tastes. In January, for example, it introduced the McValue menu, which includes the $5 meal deal, along with a "buy one, add one for $1" deal, as the company leaned into affordable offerings. McDonald's is reacting to a number of economic and competitive pressures, said Matthew Todd, a director at S&P Global Ratings. Chief among them is continuing to deliver value to low-income consumers in a time of economic uncertainty. "This isn't anything new, but I think it's a continuation of this pursuit of regaining the consumers' trust," Todd said. Sara Senatore, a research analyst at the Bank of America, told CBS MoneyWatch that McDonald's move to expand its affordable offerings is an attempt to "stay relevant" with low-income consumers, who are "under much greater pressure than other cohorts." Other fast-food chains and restaurants also have seen weaker sales as consumers battered by higher prices and the general cost of living look to save cash. For McDonald's, which has over 35,000 locations nationwide, the difference now is it's not outperforming competitors as much as it once was, Senatore said. "Their same-store sales versus their direct competitors have been much more similar than different," she said. "Whereas, if you look at its long-term history, McDonald's has historically outpaced their competitors." McDonald's did not respond to CBS MoneyWatch's request for comment on the strategy behind its menu changes. Return of the Snack Wrap Perhaps the most highly anticipated new menu item is the Snack Wrap, which is returning to McDonald's establishments nationwide on this week after a nine-year hiatus. The wrap, which consists of a white-flour tortilla filled with chicken, shredded lettuce and cheese, was nixed in 2016, sparking a social media campaign by fans lobbying for its return. "Given that they're looking for sales drivers, it makes sense that they would go to their archives, if you will," Senatore said. The revived Snack Wrap will come in two flavors — Ranch and Spicy — and will be priced at $2.99, according to a McDonald's spokesperson. The main protein will consist of chicken strips — easier to prepare, and thus less labor-intensive, than the type of chicken McD's previously used in the wrap, which required more cutting, Senatore explained. Reviving the Snack Wrap is a strategic decision on McDonald's part given the item's cult following. Customers went so far ast to start a petition garnering more than 19,000 signatures urging McDonald's to bring back the Snack Wrap. "Bringing back a product that customers really want to have come back, you typically have higher rate of success," Senatore said. McDonald's is also introducing a new take on its classic Egg McMuffin, with a trio of limited-time breakfast sandwiches featuring spicy pepper sauce. The new items coincide with the 50th anniversary of the Egg McMuffin, a McDonald's staple that consists of egg, cheese and bacon on an English muffin. "Limited-time offerings are always something in the toolkit for quick service restaurants to drive traffic," Todd said. Other menu tweaks include a new home for the Daily Double, one of McDonald's burger offerings. The Daily Double will now be part of the the McValue deal, where it will be bundled with fries, Chicken McNuggets, and a small soft drink for $6 or $7, depending on the location. McDonald's has also upped its chicken offerings. In May, the chain launched a new item called McCrispy Strips nationwide, the first time since 2021 McDonald's debuted a new permanent menu item in the U.S, according to a company statement. Todd said McDonald's and other industry players are emphasizing chicken meals given its popularity and that it is significantly cheaper than beef, which rose to record prices in May. "We've been seeing tons of chicken offerings, and just chicken... in general being very successful," he said. Sneak peek: Who Killed Aileen Seiden in Room 15? Everything we know so far about the deadly Texas floods At least 3 killed in New Mexico flash floods, officials say Sign in to access your portfolio
