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Splitit Announces Embedded White-label Solution for Shopify Merchants

Splitit has announced the launch of the new Shopify app with fully embedded Splitit Card installments. The new app unlocks an all-in-one service for merchants, which includes credit card processing, and a one-click installment payment option for consumers. Ran Landau, chief technology officer of Splitit, said the 'Embedded Shopify App marks a transformative leap in the installment payment landscape.' He explained that by integrating Splitit into Shopify's checkout the 'friction typically associated with pay-over-time solutions, a key factor in cart abandonment' has been eliminated. More from WWD SpangleAI Secures $6M Seed Funding to Improve AI-powered Shopping Journeys Is AI the Key to Meeting Consumers in Discovery? EXCLUSIVE: Fashion Tech Lab Unveils Its 2025 Cohort For the shopper, Splitit's app being entirely embedded into the Shopify checkout will allow the consumer to choose between paying in full or in installments without any redirection or applications. The company said the integration's enhancement of the user experience is critical citing 22 percent of online shoppers who abandon the checkout process due to complexity or time. Built as a white-label solution, the app also allows merchants to control their unique brand identity and consumer relationships without third-party branding to ensure a consistent experience. 'This white-label approach empowers merchants to offer branded, one-click installment options while maintaining full control over their customer journey and data,' Landau said. 'For shoppers, it provides unparalleled convenience, allowing them to easily manage their finances without leaving the merchant's ecosystem. This innovation not only enhances the customer experience but also presents a significant opportunity for merchants to acquire and retain customers in an increasingly competitive e-commerce landscape.' The Embedded Shopify App is now available to Shopify merchants globally and caters to shoppers in more than 100 countries. Best of WWD Retailers Leverage First Insight for ESG Alignment What Steph Curry's Sneaker NFTs Can Teach Fashion Year in Review: Brands, Retailers Go Hyper-digital in a Challenging Landscape