Splitit Announces Embedded White-label Solution for Shopify Merchants
Ran Landau, chief technology officer of Splitit, said the 'Embedded Shopify App marks a transformative leap in the installment payment landscape.' He explained that by integrating Splitit into Shopify's checkout the 'friction typically associated with pay-over-time solutions, a key factor in cart abandonment' has been eliminated.
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For the shopper, Splitit's app being entirely embedded into the Shopify checkout will allow the consumer to choose between paying in full or in installments without any redirection or applications. The company said the integration's enhancement of the user experience is critical citing 22 percent of online shoppers who abandon the checkout process due to complexity or time.
Built as a white-label solution, the app also allows merchants to control their unique brand identity and consumer relationships without third-party branding to ensure a consistent experience.
'This white-label approach empowers merchants to offer branded, one-click installment options while maintaining full control over their customer journey and data,' Landau said. 'For shoppers, it provides unparalleled convenience, allowing them to easily manage their finances without leaving the merchant's ecosystem. This innovation not only enhances the customer experience but also presents a significant opportunity for merchants to acquire and retain customers in an increasingly competitive e-commerce landscape.'
The Embedded Shopify App is now available to Shopify merchants globally and caters to shoppers in more than 100 countries.
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