Latest news with #Sponsorship
South China Morning Post
4 days ago
- Business
- South China Morning Post
Lack of cash could see Hong Kong drop out as hosts of fencing World Cup
Hong Kong could be forced to withdraw as hosts of the FIE Women's Foil World Cup next year because of a lack of sponsors, sources have told the Post. Advertisement The three-day tournament, featuring individual and team events like this year's edition at AsiaWorld-Expo, is scheduled to run from January 9 to 11. However, securing financial backing has proved difficult in the current economic climate. 'We were awarded the rights by FIE but securing sponsors would be crucial and given the current economic environment, it's highly likely that we might not be able to get one,' a source said. 'It would be great if we could do it, but that being said, there are other priorities. 'First it's the National Games, then there is the FIE Junior Men's and Women's Epee World Cup, and there's also the all-important World Championships next July. The World Cup was the last thing to worry about.' Hong Kong's Kuan Yu-ching (right) against Ukraine's Anna Tarankeno. Photo: Dickson Lee Fencing at the National Games will run from November 15 to 20 at Kai Tak Arena, followed by the Junior Epee World Cup at AsiaWorld-Expo from November 28 to 30.
Yahoo
26-05-2025
- Business
- Yahoo
Fairs and Festivals Event Sponsorship Benchmarks Insights Report 2025
Discover the ultimate benchmarking report for experiential marketing in the fairs and festivals sector. Gain strategic insights, KPIs, and best practices to optimize campaigns. Explore metrics on engagement, ROI, and demographics. Ideal for marketing pros, this guide offers 50+ tables and expert analysis. Dublin, May 26, 2025 (GLOBE NEWSWIRE) -- The "Event Sponsorship Benchmarks for Fairs and Festivals" has been added to offering. This sophisticated benchmarking report delivers a thorough analysis of experiential marketing performance in the fairs and festivals sampling sector. Backed by extensive industry data, it provides vital performance indicators, strategic insights, and best practices for designing, implementing, and assessing experiential marketing campaigns effectively. The report delves into essential metrics, such as consumer engagement rates, cost efficiency, demographic reach, brand awareness, impact assessments, and return-on-investment computations. Structured to assist marketing professionals at every stage of the campaign lifecycle, it encompasses everything from preliminary planning and stakeholder presentations to execution and post-performance evaluation. The report includes comprehensive sections on measurement methodology, theoretical frameworks for assessing experiential marketing effectiveness, and practical applications of benchmark data. It emphasizes crucial areas such as ROI modeling, consumer behavior analysis, and establishing industry-specific performance standards. With over 50 meticulously detailed tables and in-depth analytical commentary, this report serves dual purposes: a strategic planning resource and an operational reference guide for experiential marketing practitioners. The benchmarks provided are drawn from real-world campaign data, offering robust standards for evaluating performance and optimizing campaigns across various industry categories and consumer segments. What's Inside: The Sponsorship Benchmarks You Need 6,225 Event Days - Across top fairs and festivals. 41,437 Consumer Exit Interviews - Real audience insights. 3.67M Consumer Interactions - See how engagement compares. 4.08M Product Samples Distributed - Benchmark sampling effectiveness. $17.7M in Sponsorship Spend Analyzed - Compare your event budgets. 23.4M Estimated Event Attendance - Understand your potential reach. Key Topics Covered: 1. List of Tables1.1 Interactions per Activation Hour1.2 Interactions per Event Day1.3 Cost per Interaction1.4 Sampling/ Interaction Type1.5 Interaction Benchmarks by Industry Category1.6 Cost per Event Day1.7 Cost per Event Day Benchmarks by Industry Category1.8 Gender Prevalence Overall1.9 Gender Prevalence Benchmarks by Industry Category1.10 Age/ Generation Prevalence Overall1.11 Age/ Generation Prevalence Benchmarks by Industry Category1.12 Parental Status Prevalence Overall1.13 Parental Status Prevalence Benchmarks by Industry Category1.14 Consumer Brand Awareness Overall1.15 Consumer Brand Awareness Benchmarks by Gender1.16 Consumer Brand Awareness Benchmarks by Generation1.17 Consumer Brand Awareness Benchmarks by Parental Status1.18 Consumer Brand Awareness Benchmarks by Industry Category1.19 Consumer Recommend Intent/ Advocacy Overall1.20 Consumer Recommend Intent/ Advocacy Benchmarks by Gender1.21 Consumer Recommend Intent/ Advocacy Benchmarks by Generation1.22 Consumer Recommend Intent/ Advocacy Benchmarks by Parental Status1.23 Consumer Recommend Intent/ Advocacy Benchmarks by Industry Category1.24 Consumer Purchase Intent Overall1.25 Consumer Loyalty Benchmarks by Gender1.26 Consumer Purchase Intent Benchmarks by Generation1.27 Consumer Purchase Intent Benchmarks by Parental Status1.28 Consumer Purchase Intent Benchmarks by Industry Category1.29 Current Customers/ Buyers Purchase Intent Benchmarks by Gender1.30 Current Customers/ Buyers Purchase Intent Benchmarks by Generation1.31 Current Customers/ Buyers Purchase Intent Benchmarks by Parental Status1.32 Current Customers/ Buyers Purchase Intent Benchmarks by Industry Category1.33 Win-Back Consumers Purchase Intent Benchmarks by Gender1.34 Win-Back Consumers Purchase Intent Benchmarks by Generation1.35 Win-Back Consumers Purchase Intent Benchmarks by Parental Status1.36 Win-Back Consumer Purchase Intent Benchmarks by Industry Category1.37 Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Gender1.38 Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Generation1.39 Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Parental Status1.40 Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Industry Category1.41 Sample Impression Benchmark Values by Media Channel1.42 Word-of-Mouth Averages: People Told1.43 Sample Experiential Revenue Model1.44 Metrics Required for Experiential ROI Modeling1.45 Derived Return-on-Investment (ROI) Benchmarks1.46 Derived ROI Variation by Product Price and Event Budget1.47 Derived ROI Benchmarks by Industry Category1.48 Direct ROI Benchmarks Overall1.49 Direct ROI Benchmarks by Industry Category1.50 Full Database Overview: Generation Exit Interview Counts by Gender1.51 Full Database Overview: Parental Status Exit Interview Counts by Gender1.52 Full Database Overview: Industry and Venue Classification Counts1.53 Full Database Overview: Consumer Interview Counts by Geographic Region and State2. Introduction to This Report2.1. Some Legal Context2.2. This Report and Other Reports Available3. Using Benchmarks to Build Best-in-Class Experiential Marketing Campaigns3.1. Designing a Winning Marketing Campaign3.2. Selling to Stakeholders3.3. Negotiating Better Venue/Sponsorship Agreements3.4. Validating a Proposal's Performance Promises and Budget3.5. Managing Campaign Performance4. Experiential Measurement Best Practices - The Theory4.1. Measuring Experiential and Event Marketing4.2. How Event Marketing Drives Purchase Behavior4.3. How to Generate Consumer Insights with your Event Marketing Data5. Metrics and Definitions for this Report5.1. How to Choose the Most Appropriate Benchmarks5.2. Table Structure and Data Anonymity6. Event Marketing Reach6.1. Introduction6.2. Event Marketing Efficiency6.3. Cost per Event Day6.4. Event Marketing Reach Quality6.5. Benchmarking Event Marketing Reach Quality7. Event Marketing Impact7.1. Introduction7.2. The 4-Stage Purchase Cycle and Event Marketing Impact7.3. Event Marketing Impact Metrics - Consumer Awareness7.4. Event Marketing Impact Metrics - Advocacy and Purchase8. Event Marketing Return-on-Investment8.1. What is ROI and What Drives It?8.2. The ROI Model8.3. Using ROI Modeling to Develop Campaign Strategy8.4. Return-on-Investment Benchmark Calculations9. Appendix9.1. Full Benchmarking Database Profile9.2. Benchmarking Definitions, Methodology and Analysts' Notes9.3. Terms of Service For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Sign in to access your portfolio
Reuters
13-05-2025
- Business
- Reuters
U.S. Ski & Snowboard secures sponsor extension, sources say deal near $100M
NEW YORK, May 13 (Reuters) - U.S. Ski & Snowboard has extended its sponsorship deal with financial services firm Stifel until 2034 for what sources said was an unprecedented nearly $100 million. U.S. Ski & Snowboard officials declined to comment on the value of the deal but sources told Reuters that it was close to $100 million, making it the richest sponsorship in the organization's history. "In the past, we would have these four-year cycles where, especially off the back of an Olympic year, we would maybe drop off a little bit," U.S. Ski & Snowboard President and CEO Sophie Goldschmidt told Reuters. "We're not having these kinds of highs and lows. And as you look at the long-term development of athletes and how we can support them, to know now that we're going to be able to consistently build kind of year on year in how we support them is huge for us." The deal keeps the title sponsor for the U.S. Ski Team in place through a critical moment for the national governing body, as celebrities like record-breaker Mikaela Shiffrin and comeback story Lindsey Vonn spike interest. The deal offers added visibility for Stifel, a partner since 2022, with the Olympics returning to Salt Lake City in 2034. It will be the first time the United States has hosted the Winter Games in 32 years. "It just gives us the sustainability and consistent financial resources to be able to support our athletes holistically," said Goldschmidt. The deal comes as the U.S. governing body moves to expand its footprint into surfing, throwing its hat into the ring to be the de facto organizer for the U.S. surf team at the LA28 Games at an uncertain time in the sport. USA Surfing accepted decertification after the Tokyo Games that took place in 2021 amid reported concerns from the USOPC over governance and operations. "We wouldn't want to take this on if we didn't strongly believe we could put the surfers in a better place and that it would also be additive to our core sports and organization," said Goldschmidt. USA Surfing, which announced its bid for re-certification in March, has balked at the move, claiming U.S. Ski & Snowboard does not have the proper competition infrastructure in place. Goldschmidt, who said the organization was seeking to manage the elite side of the sport without becoming the national governing body outright, declined to address USA Surfing's criticisms directly: "there are plenty of examples of how different entities have managed multiple sports." "I know firsthand that there's a lot of similarities and synergies that we could optimize and take advantage of to really help surfing grow and get to a place where I think we all feel that it deserves to be," she said.
