Latest news with #Sportifai
Mid East Info
31-07-2025
- Business
- Mid East Info
Ministry of Sports organises second ‘Customer Councils' session of 2025 to strengthen operational efficiency within private sector sports institutions
UAE, Thursday, July, 2025- The Ministry of Sports convened the second 'Customer Councils' session of 2025, as part of its commitment to strengthening partnerships with private sector sports organisations and national federations. In line with the 'We the UAE 2031' vision under the 'Forward Ecosystem' pillar, the session sought to advance the goals of the Zero Bureaucracy programme by improving the quality of sports services provided to customers, as well as streamlining sports licensing services. Held at the Oxygen Gym in Dubai, the second edition of the council was attended by specialised teams from the Ministry of Sports and over 30 representatives from the National Paralympic Committee, Dubai Sports Council, Sharjah Sports Council, and Fujairah Municipality, and various sports clubs, private sports centres and sports federations. The Ministry of Sports emphasized that the second Customer Councils of 2025 reflected the Ministry's aim to promote a customer-driven approach in service design. As a vital part of the long-term growth and development of the sporting ecosystem, we highly prioritise enhancing the private sector's contributions to the advancement of sporting activities. We believe that customers are best equipped to identify challenges and present ideas that elevate services. In line with this, we are committed to holding 'Customer Councils' as open and direct forums for creativity and innovation, placing the customer at the forefront of development processes. In an effort to streamline the process, the Ministry highlighted that the elimination of redundant documentation and requirements, which reduces the number of data fields needed to obtain services, as well as the use of state-of-the-art technologies in the Sportifai platform. It further reaffirmed that the Ministry's goal to deliver an integrated and smart experience that enhances customer satisfaction, elevates performance efficiency, and strengthens institutional governance frameworks in the national sports sector. Participants emphasised the significance of holding these councils on a regular basis, as they serve as an ideal practical platform for exchanging experiences and ideas, accelerating service improvements, encouraging innovation in the sports sector, and establishing an efficient and sustainable sports environment. They also commended the Ministry's commitment towards the initiative and its efforts to strengthen the sporting ecosystem. Following the session, specialised work teams within the Ministry reviewed and analysed the feedback and suggestions made by representatives of sports organisations to categorise these insights and pinpoint any possible gaps in service delivery. The 'Customer Councils' session represents the Ministry's proactive efforts to create a flexible, intelligent and integrated sports service system that is transparent and simple to navigate. They are governed in accordance with the authorised guidelines established by the 'Emirates Programme for Excellence in Government Services,' in an open, innovation-driven environment that focuses on shaping smart and integrated sports services.
Web Release
26-06-2025
- Business
- Web Release
Ministry of Sports holds its first of the ‘Customer Councils' of 2025 to enhance sports services in line with customers' expectations
Ministry of Sports holds its first of the 'Customer Councils' of 2025 to enhance sports services in line with customers' expectations The Ministry of Sports held its first of the 'Customer Councils' of 2025, under the Zero Bureaucracy Program. This reflects the Ministry's commitment to improving government services and boosting operational efficiency across the sports sector. The session was attended by H.E. Dr. Ahmad Belhoul Al Falasi, Minister of Sports, and H.E. Ghanim Mubarak El-Hajeri, Undersecretary of the Ministry of Sports, alongside more than 40 representatives of national sports federations. The Council reflected the Ministry of Sport's dedication to strengthening partnerships with relevant entities within the national sports ecosystem and supporting government directives to prioritise customers while designing and developing services. This aligns with the objectives of the 'We the UAE 2031' vision, which aims to position the UAE as one of the world's most efficient and leading governments. H.E. Dr. Ahmad Belhoul Al Falasi, Minister of Sports, emphasized that organizing the first Customer Council for 2025 reflects the Ministry's commitment to involving customers in the development of sports services. He stated: 'At the Ministry of Sports, we operate according to a participatory approach based on innovation, integration, and flexibility. We believe that true development begins with the customer, who is best positioned to identify challenges and propose practical solutions based on their daily experience. In this context, Customer Councils serve as a key tool for direct engagement, identifying areas for improvement, and adopting proposals that simplify procedures and reduce administrative burdens on customers, in alignment with the 'Zero Bureaucracy' program, thereby contributing to the UAE Government's journey toward global leadership in delivering services that meet and exceed customer expectations.' H.E. added: 'In the same vein, we recently launched the 'Sportifai' digital transformation platform, which primarily aims to digitize processes and accelerate their completion to facilitate access to services. The platform also provides data to all sports entities in the country and connects them within a unified ecosystem, utilizing the latest technologies based on artificial intelligence and precise data. Through this integration of direct engagement and digital transformation, we aim to offer a seamless, equitable, and flexible experience for all users, while also enhancing service efficiency to support the future of Emirati sports.' Sportifai is the national platform launched by the Ministry of Sports to strengthen governance across the entire sports sector and to offer smart services that simplify the customer journey by reducing unnecessary documentation and requirements for obtaining services. It connects athletes and sports entities through a comprehensive digital ecosystem that includes academies, federations, clubs, and schools. The platform also serves as the digital incubator for several other platforms and services, including the 'Talent Committee' platform, which tracks athletes' journeys from early stages to elite professionalism, along with other integrated services that will empower federations both technically and administratively. The 'Customer Councils' is one of several innovative government tools designed to enhance communication with stakeholders. It provides an open and inclusive platform for exchanging ideas, addressing challenges, and identifying development opportunities that support the evolution of the sports service landscape, improve and accelerate procedures, and increase partner and stakeholder satisfaction. Following the Council, dedicated teams within the Ministry of Sports responsible for service development and bureaucracy reduction began reviewing the proposals and feedback submitted by federation representatives. These are being prioritised for implementation to support operational excellence and raise service quality across the board. These Councils are part of the Ministry's wider efforts to enhance user experiences, streamline administrative procedures, reduce documentation, and expand access to efficient, tech-enabled sports services supported by technology and artificial intelligence. These initiatives reflect the UAE's commitment to international standards of public service delivery.
Al Etihad
25-06-2025
- Business
- Al Etihad
Ministry of Sports holds first 'Customer Council' of the year
26 June 2025 00:05 ABU DHABI (ALETIHAD)The Ministry of Sports held its first of the 'Customer Councils' of 2025, under the Zero Bureaucracy Programme. This reflects the ministry's commitment to improving government services and boosting operational efficiency across the sports session was attended by Dr. Ahmad Al Falasi, Minister of Sports, and Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, alongside more than 40 representatives of national sports Al Falasi emphasised that organising the first Customer Council for 2025 reflects the ministry's commitment to involving customers in the development of sports said, 'At the Ministry of Sports, we operate according to a participatory approach based on innovation, integration, and flexibility. We believe that true development begins with the customer, who is best positioned to identify challenges and propose practical solutions based on their daily experience."In this context, Customer Councils serve as a key tool for direct engagement, identifying areas for improvement, and adopting proposals that simplify procedures and reduce administrative burdens on customers, in alignment with the 'Zero Bureaucracy' programme, thereby contributing to the UAE Government's journey toward global leadership in delivering services that meet and exceed customer expectations.'He added that the ministry launched the 'Sportifai' digital transformation platform, which primarily aims to digitise processes and accelerate their completion to facilitate access to services. The platform also provides data to all sports entities in the country and connects them within a unified ecosystem, utilising the latest technologies based on artificial intelligence and precise this integration of direct engagement and digital transformation, we aim to offer a seamless, equitable, and flexible experience for all users, while also enhancing service efficiency to support the future of Emirati sports.'The 'Customer Councils' is one of several innovative government tools designed to enhance communication with stakeholders. It provides an open and inclusive platform for exchanging ideas, addressing challenges, and identifying development the Council, dedicated teams within the ministry responsible for service development and bureaucracy reduction began reviewing the proposals and feedback submitted by federation representatives. These are being prioritised for implementation to support operational excellence and raise service quality across the Councils are part of the ministry's wider efforts to enhance user experiences, streamline administrative procedures, reduce documentation, and expand access to efficient, tech-enabled sports services supported by technology and AI. The move reflects the ministry's dedication to commitment to enhancing transparency and flexibility in service delivery, in line with the objectives of "We the UAE 2031" vision, which aims to position the UAE as one of the world's most efficient and leading governments.
Hi Dubai
25-06-2025
- Business
- Hi Dubai
Ministry of Sports Launches Customer Council to Drive Efficiency and Digital Transformation
The Ministry of Sports has kicked off its first Customer Council of 2025, reaffirming its commitment to reducing bureaucracy and enhancing service quality across the UAE's sports sector. Held under the Zero Bureaucracy Programme, the session brought together Minister of Sports Dr. Ahmad Belhoul Al Falasi, Undersecretary Ghanim Mubarak El-Hajeri, and over 40 representatives from national sports federations. The initiative aims to improve government services by directly involving stakeholders in decision-making. Dr. Al Falasi highlighted the Council as a strategic tool for innovation and user engagement, saying it reflects the Ministry's participatory approach. 'We believe true development begins with the customer,' he stated, stressing the importance of practical input from those on the ground. The Minister also unveiled Sportifai , a new digital transformation platform designed to streamline processes and unify the country's sports ecosystem through artificial intelligence and data-driven technologies. Following the session, service development teams began reviewing proposals from federation representatives, with several being prioritised for immediate implementation. The Councils are part of a broader strategy to simplify procedures, improve transparency, and align with the UAE's 'We the UAE 2031' vision for global leadership in public service delivery. News Source: Emirates News Agency
Al Etihad
25-06-2025
- Business
- Al Etihad
Ministry of Sports holds its first of the ‘Customer Councils' of 2025 to enhance sports services
25 June 2025 15:50 ABU DHABI (ALETIHAD)The Ministry of Sports held its first 'Customer Council' of 2025, under the Zero Bureaucracy Programme. This reflects the ministry's commitment to improving government services and boosting operational efficiency across the sports session was attended by Dr. Ahmad Belhoul Al Falasi, Minister of Sports, and Ghanim Mubarak El-Hajeri, Undersecretary of the Ministry of Sports, along with more than 40 representatives from national sports Al Falasi emphasised that organising the first Customer Council for 2025 reflects the ministry's commitment to involving customers in the development of sports stated, 'At the Ministry of Sports, we operate according to a participatory approach based on innovation, integration, and flexibility. We believe that proper development begins with the customer, who is best positioned to identify challenges and propose practical solutions based on their daily experience."In this context, Customer Councils serve as a key tool for direct engagement, identifying areas for improvement, and adopting proposals that simplify procedures and reduce administrative burdens on customers, in alignment with the 'Zero Bureaucracy' programme, thereby contributing to the UAE Government's journey toward global leadership in delivering services that meet and exceed customer expectations.'He added that the ministry launched the 'Sportifai' digital transformation platform, which primarily aims to digitise processes and accelerate their completion to facilitate access to services. The platform also provides data to all sports entities in the country and connects them within a unified ecosystem, utilising the latest technologies based on artificial intelligence and precise this integration of direct engagement and digital transformation, we aim to offer a seamless, equitable, and flexible experience for all users, while also enhancing service efficiency to support the future of Emirati sports.'The 'Customer Councils' are one of several innovative government tools designed to enhance communication with stakeholders. It provides an open and inclusive platform for exchanging ideas, addressing challenges, and identifying opportunities for the Council, dedicated teams within the Ministry of Sports responsible for service development and bureaucracy reduction began reviewing the proposals and feedback submitted by federation representatives. These are being prioritised for implementation to support operational excellence and raise service quality across the Councils are part of the Ministry's broader efforts to enhance user experiences, streamline administrative procedures, reduce documentation, and expand access to efficient, tech-enabled sports services supported by technology and AI. The move reflects the ministry's commitment to enhancing transparency and flexibility in service delivery, in line with the objectives of the "We the UAE 2031" vision, which aims to position the UAE as one of the world's most efficient and leading governments.
