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Fashion Network
3 days ago
- Business
- Fashion Network
Authentic Brands inks new distribution deal for Reebok across North America and Europe
Authentic Brands Group announced on Monday a new distribution deal for its Reebok brand across North America and Europe. The New York-based brand management firm has tapped Slam Jam, a European premium lifestyle company, to expand Reebok's presence across the United States, Canada, Central, and Eastern Europe. Through the partnership, Slam Jam will work in close coordination with RDG, the Reebok's global design hub and supplier, ensuring the sportswear brand reaches consumers through key global retail partners, according to a press release. 'Slam Jam is a proven leader and tastemaker in the global fashion and streetwear space,' said Steve Robaire, EVP, Reebok at Authentic. 'Their history, credibility, and connection to top retail partners make them the ideal partner to help usher Reebok into its next era. This partnership reflects a complete rebirth of our strategy, bringing Reebok to market with a sharp cultural lens and the authenticity that Slam Jam has embodied for over three decades.' Founded by Luca Benini in 1989, Italy-based Slam Jam has introduced several global brands to Europe, evolving into a retail player that intersects underground culture and high fashion. 'We are thankful and excited to embark on this journey together with Authentic and Reebok. The brand has been pushing the edges of culture through sport and lifestyle for generations, giving voice to local and global movements with impact,' said Benini. Last month, Reebok announced the appointment of Jide Osifeso to the role of head of basketball.
Fashion Network
3 days ago
- Business
- Fashion Network
Authentic Brands inks new distribution deal for Reebok across North America and Europe
Authentic Brands Group announced on Monday a new distribution deal for its Reebok brand across North America and Europe. The New York-based brand management firm has tapped Slam Jam, a European premium lifestyle company, to expand Reebok's presence across the United States, Canada, Central, and Eastern Europe. Through the partnership, Slam Jam will work in close coordination with RDG, the Reebok's global design hub and supplier, ensuring the sportswear brand reaches consumers through key global retail partners, according to a press release. 'Slam Jam is a proven leader and tastemaker in the global fashion and streetwear space,' said Steve Robaire, EVP, Reebok at Authentic. 'Their history, credibility, and connection to top retail partners make them the ideal partner to help usher Reebok into its next era. This partnership reflects a complete rebirth of our strategy, bringing Reebok to market with a sharp cultural lens and the authenticity that Slam Jam has embodied for over three decades.' Founded by Luca Benini in 1989, Italy-based Slam Jam has introduced several global brands to Europe, evolving into a retail player that intersects underground culture and high fashion. 'We are thankful and excited to embark on this journey together with Authentic and Reebok. The brand has been pushing the edges of culture through sport and lifestyle for generations, giving voice to local and global movements with impact,' said Benini. Last month, Reebok announced the appointment of Jide Osifeso to the role of head of basketball.
Yahoo
29-05-2025
- Business
- Yahoo
Vitalist Inc. and Authentic Unveil Multi-Market Smartwatch Licensing Agreement for Reebok
CALGARY, ALBERTA - May 29, 2025 (NEWMEDIAWIRE) - Vitalist Inc. (TSX-V: VITA) ("Vitalist"), a dynamic global smartwatch company known for its strategic partnerships with world-class brands, today announced a landmark 5-year exclusive brand licensing agreement with Authentic Brands Group ("Authentic"), a global brand development and licensing platform, for the iconic and irreverent sports culture brand, Reebok. This partnership empowers Vitalist(TM) to create, produce and deliver cutting-edge Reebok branded smartwatches throughout the Americas, spanning the United States, Canada and Latin America, excluding Mexico. By uniting Reebok's iconic brand status with Vitalist's expansive distribution network reaching across 20+ countries, including leading technology retailers, this strategic alliance is positioned to capture substantial market share in the rapidly expanding smartwatch sector. "Our partnership with Authentic for Reebok represents a defining moment for Vitalist as we accelerate our expansion in consumer electronics," said Kalvie Legat, Vitalist's CEO. "Reebok's commitment to fitness and lifestyle excellence perfectly complements our mission to deliver intelligent, accessible, premium wearable technology. We're confident that Reebok smartwatches, powered by our upcoming VitalOS(TM) and leveraging our robust distribution channels, will create an immediate connection with consumers." "This strategic collaboration with Vitalist enables us to connect with our community in a powerful new way, offering innovative wearable technology that not only enhances their active lifestyles but truly embodies Reebok's commitment to fitness and sport," said Steve Robaire, EVP, Reebok at Authentic. "By integrating our performance heritage with Vitalist's technological expertise, we are creating smart devices that do not just track fitness, they inspire it." Vitalist anticipates the Reebok smartwatch collection will benefit from Vitalist's commitment to technological innovation, featuring its highly anticipated VitalOS platform scheduled for release in the second half of 2025. While specific product features remain under wraps until launch, consumers can anticipate a sophisticated lineup of smartwatches integrating advanced fitness tracking capabilities, seamless connectivity, and the distinctive design excellence synonymous with the Reebok legacy. This strategic alliance reinforces Vitalist dedication to delivering compelling and innovative products to consumers while aiming to significantly enhance Reebok's footprint in the digital fitness and lifestyle more information about Vitalist Inc., please visit To be added to the Vitalist distribution list, please register at About Vitalist Inc. Vitalist(TM) is an innovative technology provider that helps brands build better products. Through VitalOS(TM), brands create seamlessly connected devices and applications that adapt to each user. By uniting hardware and software with intelligent analytics, we're building an ecosystem of personalized solutions that enhance human potential. Forward-Looking Information This press release contains forward-looking information within the meaning of applicable securities laws. In general, forward-looking information refers to disclosure about future conditions, courses of action, and events. The use of any of the words "anticipates", "believes", "expects", "intends", "plans", "will", "would", and similar expressions are intended to identify forward-looking information. More particularly and without limitation, this press release includes forward-looking information with respect to timing of the launch of the VitalOS operating system, the ability to capture substantial market share, the expectation that products will create immediate connections with consumers, and related comments on product features and capabilities. Although Vitalist believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because Vitalist cannot give any assurance that it will prove to be accurate. By its nature, forward-looking information is subject to various risks and uncertainties, which could cause the actual results and expectations to differ materially from the anticipated results or expectations expressed in this press release. A detailed description of risk factors that may cause actual results to differ materially from forward-looking information can be found in Vitalist's most recent annual information form and management's discussion and analysis on the SEDAR website at Although Vitalist has attempted to identify in its public disclosure important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. Readers are cautioned that the risk factors in its public disclosure may not be exhaustive. Readers are further cautioned not to place undue reliance on forward-looking information as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Forward-looking information contained in this press release is expressly qualified by this cautionary statement. The forward-looking information contained in this press release represents the expectations of Vitalist as of the date of this press release and, accordingly, is subject to change after such date. However, Vitalist expressly disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable securities law. About Authentic Brands Group Authentic Brands Group (Authentic) is the world's leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, repositions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life. Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic's portfolio of globally recognized brands includes Shaquille O'Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aeropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Herv Lger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH. For more information, visit Follow Authentic on LinkedIn, Instagram and WeChat. About Reebok Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world. For more information, visit or for the latest news at Discover Reebok on Instagram, X and Youtube. Further Information For further information about Vitalist Inc. please contact: Kalvie Legat Chief Executive Officer +1 403 560-9635ir@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Boston Globe
19-02-2025
- Business
- Boston Globe
Reebok's US operation, shoe design group have a new owner
Galaxy will also be involved in running Reebok's business in the European Union and the United Kingdom, as a partner in a new joint venture with Batra Group. Authentic did not disclose the financial terms of either transaction in its announcement on Wednesday. Authentic will still own the Reebok brand and related intellectual property, although the US employees now work for Galaxy, according to Steve Robaire, an executive vice president at Authentic. Reebok employs about 300 people at its headquarters in the Seaport, including Reebok's global design group — or roughly half the number who worked there when Adidas decided in 2016 to move the operation to Boston from Canton. Longtime Reebok executive Todd Krinsky will remain in place as its president and CEO, a position he's held since the fall of 2022. Galaxy will operate the business in the US as a licensee with Authentic and also as a global supplier to Reebok licensees in international markets. 'The heart of the brand never left Boston,' Robaire said. 'None of that has changed. All of that has just transitioned from Sparc to Galaxy.' Galaxy executives couldn't be reached for comment. In a prepared statement, Galaxy chief executive Eddie Esses said his company's focus will be to 'unleash Reebok's full potential and ensure we design and produce the best athletic shoes for customers worldwide.' Advertisement Robaire said the transfer should help position Reebok for more growth, by placing it with a company that specializes in footwear, instead of with a company — Sparc or its successor, Catalyst — that specializes in apparel. 'We really feel like, with Galaxy, we are really set up for significantly more growth both in the US market and also from around the world,' Robaire said. Reebok suffered to some extent under 15 years of Adidas ownership because it was considered secondary to the German company's flagship brand. Robaire said that Reebok had annual retail sales of $3.6 billion when Authentic acquired the brand from Adidas, but that has since grown to around $5 billion a year. Authentic chief executive Jamie Salter has said he would like to see Reebok hit $10 billion in annual sales, a goal that Robaire believes is achievable within the next three or four years. Toward that end, Reebok is getting back into the golf business, with a retail launch of a new golf shoe line, Nano Golf, within the next few weeks, and it's been making a bigger push in basketball, to augment Reebok's core focus on fitness and lifestyle shoes. Robaire also said Reebok expects to launch a line of cleated footwear soon. 'This first phase of growth [means] getting Reebok back out there,' said Robaire, who worked directly for Reebok before joining Authentic three years ago. 'Adidas had limited our ability to do that.' Jon Chesto can be reached at
