Latest news with #SummerPromotions
Sharjah 24
2 hours ago
- Entertainment
- Sharjah 24
Shamsa welcomes visitors to world of joy at Summer Promotions
The event engaged inbound travelers at Sharjah International Airport, extending a warm welcome to the emirate's visitors while showcasing the range of entertainment experiences available at Shamsa City. It also aimed to reinforce Sharjah's position as a leading family-friendly shopping and tourism destination that attracts thousands of visitors during the summer season. Shamsa The event featured the notable presence of Shamsa, the iconic mascot character symbolising the joy of Sharjah Summer Promotions. Shamsa greeted arriving families and children with warmth and cheerful spirit, interacting with guests and distributing valuable gifts, discount coupons, and free entry tickets to the exciting new Shamsa Entertainment City at Expo Centre Sharjah. The initiative sought to raise awareness of the new family-focused attraction and stimulate visitor engagement with the diverse activities and experiences featured in the Sharjah Summer Promotions 2025 calendar. In his remarks, His Excellency Mohammad Ahmed Amin Al-Awadi, Director-General of SCCI, stated that the promotional event conveyed a direct message of welcome to Sharjah's visitors. A fully integrated family destination He noted that Sharjah, in addition to being a prime retail hub, is also a fully integrated family destination offering an innovative entertainment environment rooted in authentic values. This approach enhances the emirate's image, strengthens visitor engagement, and stimulates interest in the wide range of commercial, leisure, and tourism offerings presented during the Sharjah Summer Promotions campaign. For his part, Jamal Bouzanjal, General Coordinator of Sharjah Summer Promotions, said that choosing Sharjah International Airport as a promotional venue represents a strategic and effective approach to engaging with the Emirate's visitors and greeting them with child-friendly experiences, which encourage them to explore the new entertainment destination Shamsa City. 'The presence of the Shamsa mascot creates a memorable welcome, fostering a positive first impression and enabling visitors to associate Sharjah Summer Promotion with distinctive family-oriented leisure. These efforts strengthen the emirate's position as an attractive destination for families through its diverse entertainment and tourism portfolio,' he added. One of Sharjah's premier family attractions Positioned as one of Sharjah's premier family attractions, Shamsa Entertainment City is complemented by extensive retail promotions offering up to 75% discounts on diverse products and leading brands across more than 1,000 outlets. The entertainment venue will continue welcoming visitors until 30 August at Expo Centre Sharjah, operating daily from Sunday to Thursday between 10:00 a.m. and 10:00 p.m., on Fridays from 4:00 p.m. to 11:00 p.m., and on Saturdays and Sundays from 10:00 a.m. to 11:00 p.m.
Sharjah 24
31-07-2025
- Entertainment
- Sharjah 24
Sharjah Chamber, SCTDA inaugurates "Shamsa Entertainment City"
The city welcomes children and families, residents, and visitors of the emirate, in a joyful atmosphere and inspiring gaming experiences at Expo Centre Sharjah. The event, held under the theme "Shamsa Festival – Where Fun Shines," offers an exceptional experience that will continue until August 30. The event welcomes children and families, residents and visitors of the emirate, into a joyful atmosphere with inspiring gaming experiences hosted at Expo Centre Sharjah. Under the theme "Shamsa Festival – Where Fun Shines," the event delivers a unique experience lasting until August 30 and stands out as one of the most prominent features of this year's Summer Promotions. Distinguished opening ceremony The opening was attended by His Excellency Abdullah Sultan Al Owais, Chairman of the Sharjah Chamber of Commerce and Industry (SCCI); Sheikh Salem bin Mohammed bin Salem Al Qasimi, Director of the Sharjah Commerce and Tourism Development Authority; His Excellency Mohammed Ahmed Amin Al Awadhi, Director General of the SCCI; Jamal Bu Zinjal, General Coordinator of Sharjah Summer Promotions; and a number of officials and representatives of partner and government agencies in the emirate. Enriching children's experiences with exploration spaces The new entertainment destination features innovative designs within an environment dedicated to enriching children's experiences through exploration spaces and a variety of activities. Shamsa Entertainment City takes its guests on a comprehensive entertainment adventure divided into several sections that encourage children to explore their hobbies and creative abilities across different fields and games. Sustainable entertainment models reflecting a strategic vision His Excellency Abdullah Sultan Al Owais emphasised that the launch of Shamsa Entertainment City reinforces the importance of linking promotional campaigns with future-oriented thinking in entertainment projects. This move transcends seasonal activity by introducing sustainable entertainment models that reflect a strategic vision for generating lasting value. This approach addresses both economic and social dimensions, focusing on supporting the future of the retail and tourism sectors. He added that the collaboration between the Sharjah Chamber of Commerce and Tourism Development Authority exemplifies the successful integration of the business community with the government sector—promoting institutional harmony that benefits investors in Sharjah's retail, tourism, and entertainment spaces. Providing exceptional visitor experiences For his part, His Excellency Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority, stated that the launch of Shamsa Entertainment City represents a strategic step to bolster Sharjah's position as a global family destination in tourism and entertainment. This initiative forms part of a broader vision to deliver exceptional visitor experiences that combine innovation, active engagement, and the emirate's rich cultural values. Enhancing quality of life and investing in community happiness His Excellency Mohammed Ahmed Amin Al Awadhi emphasized that the Sharjah Chamber champions innovation across all sectors, including entertainment. He highlighted Shamsa Entertainment City—part of Sharjah Summer Promotions—as a model of turning creative concepts into dynamic entertainment projects. The initiative complements seasonal discount offers of up to 75% across more than 1,000 retail outlets in Sharjah. He pointed out that such projects support economic growth while enhancing the quality of life, investing in community happiness, and reinforcing family values through purposeful, family-oriented entertainment experiences. An integrated experience representing an exploratory journey Jamal Bu Zinjal affirmed that Shamsa Entertainment City offers a fully integrated experience that represents an exploratory journey for children—encouraging learning, creativity, and skill development. This is made possible through the adoption of cutting-edge technologies in the entertainment sector, including augmented reality, delivering a modern experience aligned with the aspirations of the younger generation.
