Shamsa welcomes visitors to world of joy at Summer Promotions
Shamsa
The event featured the notable presence of Shamsa, the
iconic mascot character
symbolising the joy of Sharjah Summer Promotions. Shamsa greeted arriving families and children with warmth and cheerful spirit, interacting with guests and distributing valuable gifts, discount coupons, and free entry tickets to the exciting new Shamsa Entertainment City at Expo Centre Sharjah.
The initiative sought to raise awareness of the new family-focused attraction and stimulate visitor engagement with the diverse activities and experiences featured in the Sharjah Summer Promotions 2025 calendar.
In his remarks, His Excellency Mohammad Ahmed Amin Al-Awadi, Director-General of SCCI,
stated that the promotional event
conveyed a direct message of welcome to Sharjah's visitors.
A fully integrated family destination
He noted that Sharjah, in addition to being a prime retail hub, is also a fully integrated family destination offering an innovative entertainment environment rooted in authentic values.
This approach
enhances the emirate's image, strengthens visitor engagement, and stimulates interest in the wide range of commercial, leisure, and tourism offerings presented during the Sharjah Summer Promotions campaign.
For his part, Jamal Bouzanjal, General Coordinator of Sharjah Summer Promotions, said that choosing Sharjah International Airport as a promotional venue represents a strategic and effective approach to engaging with the Emirate's visitors and greeting them with child-friendly experiences, which encourage them to explore the new entertainment destination Shamsa City.
'The presence of the Shamsa mascot creates a memorable welcome, fostering a positive first impression and enabling visitors to associate Sharjah Summer Promotion with distinctive family-oriented leisure. These efforts strengthen the emirate's position as an attractive destination for families through its diverse entertainment and tourism portfolio,' he added.
One of Sharjah's premier family attractions
Positioned as one of Sharjah's premier family attractions, Shamsa Entertainment City is complemented by extensive retail promotions offering up to 75% discounts on diverse products and leading brands across more than 1,000 outlets.
The entertainment venue will continue welcoming visitors until 30 August at Expo Centre Sharjah, operating daily from Sunday to Thursday between 10:00 a.m. and 10:00 p.m., on Fridays from 4:00 p.m. to 11:00 p.m., and on Saturdays and Sundays from 10:00 a.m. to 11:00 p.m.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Sharjah 24
a day ago
- Sharjah 24
Shamsa welcomes visitors to world of joy at Summer Promotions
The event engaged inbound travelers at Sharjah International Airport, extending a warm welcome to the emirate's visitors while showcasing the range of entertainment experiences available at Shamsa City. It also aimed to reinforce Sharjah's position as a leading family-friendly shopping and tourism destination that attracts thousands of visitors during the summer season. Shamsa The event featured the notable presence of Shamsa, the iconic mascot character symbolising the joy of Sharjah Summer Promotions. Shamsa greeted arriving families and children with warmth and cheerful spirit, interacting with guests and distributing valuable gifts, discount coupons, and free entry tickets to the exciting new Shamsa Entertainment City at Expo Centre Sharjah. The initiative sought to raise awareness of the new family-focused attraction and stimulate visitor engagement with the diverse activities and experiences featured in the Sharjah Summer Promotions 2025 calendar. In his remarks, His Excellency Mohammad Ahmed Amin Al-Awadi, Director-General of SCCI, stated that the promotional event conveyed a direct message of welcome to Sharjah's visitors. A fully integrated family destination He noted that Sharjah, in addition to being a prime retail hub, is also a fully integrated family destination offering an innovative entertainment environment rooted in authentic values. This approach enhances the emirate's image, strengthens visitor engagement, and stimulates interest in the wide range of commercial, leisure, and tourism offerings presented during the Sharjah Summer Promotions campaign. For his part, Jamal Bouzanjal, General Coordinator of Sharjah Summer Promotions, said that choosing Sharjah International Airport as a promotional venue represents a strategic and effective approach to engaging with the Emirate's visitors and greeting them with child-friendly experiences, which encourage them to explore the new entertainment destination Shamsa City. 'The presence of the Shamsa mascot creates a memorable welcome, fostering a positive first impression and enabling visitors to associate Sharjah Summer Promotion with distinctive family-oriented leisure. These efforts strengthen the emirate's position as an attractive destination for families through its diverse entertainment and tourism portfolio,' he added. One of Sharjah's premier family attractions Positioned as one of Sharjah's premier family attractions, Shamsa Entertainment City is complemented by extensive retail promotions offering up to 75% discounts on diverse products and leading brands across more than 1,000 outlets. The entertainment venue will continue welcoming visitors until 30 August at Expo Centre Sharjah, operating daily from Sunday to Thursday between 10:00 a.m. and 10:00 p.m., on Fridays from 4:00 p.m. to 11:00 p.m., and on Saturdays and Sundays from 10:00 a.m. to 11:00 p.m.
Sharjah 24
31-07-2025
- Sharjah 24
Sharjah Chamber, SCTDA inaugurates "Shamsa Entertainment City"
The city welcomes children and families, residents, and visitors of the emirate, in a joyful atmosphere and inspiring gaming experiences at Expo Centre Sharjah. The event, held under the theme "Shamsa Festival – Where Fun Shines," offers an exceptional experience that will continue until August 30. The event welcomes children and families, residents and visitors of the emirate, into a joyful atmosphere with inspiring gaming experiences hosted at Expo Centre Sharjah. Under the theme "Shamsa Festival – Where Fun Shines," the event delivers a unique experience lasting until August 30 and stands out as one of the most prominent features of this year's Summer Promotions. Distinguished opening ceremony The opening was attended by His Excellency Abdullah Sultan Al Owais, Chairman of the Sharjah Chamber of Commerce and Industry (SCCI); Sheikh Salem bin Mohammed bin Salem Al Qasimi, Director of the Sharjah Commerce and Tourism Development Authority; His Excellency Mohammed Ahmed Amin Al Awadhi, Director General of the SCCI; Jamal Bu Zinjal, General Coordinator of Sharjah Summer Promotions; and a number of officials and representatives of partner and government agencies in the emirate. Enriching children's experiences with exploration spaces The new entertainment destination features innovative designs within an environment dedicated to enriching children's experiences through exploration spaces and a variety of activities. Shamsa Entertainment City takes its guests on a comprehensive entertainment adventure divided into several sections that encourage children to explore their hobbies and creative abilities across different fields and games. Sustainable entertainment models reflecting a strategic vision His Excellency Abdullah Sultan Al Owais emphasised that the launch of Shamsa Entertainment City reinforces the importance of linking promotional campaigns with future-oriented thinking in entertainment projects. This move transcends seasonal activity by introducing sustainable entertainment models that reflect a strategic vision for generating lasting value. This approach addresses both economic and social dimensions, focusing on supporting the future of the retail and tourism sectors. He added that the collaboration between the Sharjah Chamber of Commerce and Tourism Development Authority exemplifies the successful integration of the business community with the government sector—promoting institutional harmony that benefits investors in Sharjah's retail, tourism, and entertainment spaces. Providing exceptional visitor experiences For his part, His Excellency Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority, stated that the launch of Shamsa Entertainment City represents a strategic step to bolster Sharjah's position as a global family destination in tourism and entertainment. This initiative forms part of a broader vision to deliver exceptional visitor experiences that combine innovation, active engagement, and the emirate's rich cultural values. Enhancing quality of life and investing in community happiness His Excellency Mohammed Ahmed Amin Al Awadhi emphasized that the Sharjah Chamber champions innovation across all sectors, including entertainment. He highlighted Shamsa Entertainment City—part of Sharjah Summer Promotions—as a model of turning creative concepts into dynamic entertainment projects. The initiative complements seasonal discount offers of up to 75% across more than 1,000 retail outlets in Sharjah. He pointed out that such projects support economic growth while enhancing the quality of life, investing in community happiness, and reinforcing family values through purposeful, family-oriented entertainment experiences. An integrated experience representing an exploratory journey Jamal Bu Zinjal affirmed that Shamsa Entertainment City offers a fully integrated experience that represents an exploratory journey for children—encouraging learning, creativity, and skill development. This is made possible through the adoption of cutting-edge technologies in the entertainment sector, including augmented reality, delivering a modern experience aligned with the aspirations of the younger generation.
Zawya
30-07-2025
- Zawya
Dragon City Bahrain launches a new summer campaign for shoppers from July 31 to August 23
Manama, the Kingdom of Bahrain: Dragon City Bahrain, the Kingdom's largest wholesale and retail shopping centre, has announced a new campaign as part of its ongoing summer promotions, giving shoppers the chance to win amazing prizes, including a brand-new Toyota RAIZE and shopping vouchers for 9 other lucky winners worth up to BD 300. The campaign runs from July 31 to August 23, 2025, offering an exceptional shopping experience for visitors from within Bahrain and abroad. Every shopper who spends BD 20 or more at any of the mall's 800+ diverse outlets will receive an entry into the electronic draw. A total of 10 amazing prizes are up for grabs. The grand prize winner will take home a new Toyota RAIZE. The second and third winners will each receive shopping vouchers worth BD 300, while the fourth and fifth winners will each receive vouchers worth BD 200. In addition, five lucky winners will receive shopping vouchers worth BD 100 each. Dragon City Bahrain is home to over 800 varied stores, allowing visitors this summer to enjoy a wide range of seasonal products that cater to all tastes and needs. Shoppers can find the latest beach essentials such as umbrellas, seating mats, and swimwear for adults and children, along with a large selection of inflatable toys, portable coolers, and innovative summer gadgets like handheld fans, portable air conditioners, speakers, and more. The mall's stores also offer travel bags in various sizes and designs and other travel essentials, making Dragon City Bahrain the perfect destination to prepare for summer holidays or enjoy a fun day at the beach with family and friends. Since opening in 2015, Dragon City has become one of Bahrain's leading family shopping destinations, welcoming more than 65 million visitors. It remains a preferred destination for citizens, residents, and tourists alike, offering a wide range of products that meet the diverse needs and interests of its valued customers. Stay connected with Dragon City Bahrain for the latest offers and promotions, by following the official pages online; dragoncitybh on Instagram, DragonCityBahrain on Facebook and Dragon City Bahrain on YouTube. Visit Dragon City Bahrain during working hours from 10 am to 10 pm (10 am to 12 midnight on Thursdays and Fridays). For more information, please call (+973 77909077). Terms and Conditions Apply. For media inquiries, please contact: Hussain Nasser hnasser@ – info@ Muhannad Mansour muhannad@ – info@
