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TAMBURINS Launches BLUE HINOKI Collection Pop-Up Store Featuring Byeon Woo-seok

Fragrance brand TAMBURINS, known for exploring anomalous beauties, has launched a new perfume collection, 'BLUE HINOKI', and is running a pop-up store in Seongsu-dong, Seoul from now to 27th July to commemorate the release. Following the successful exclusive Korean premiere of the opera performance 'Sun & Sea' on 24th June, hosted solely by TAMBURINS, the pop-up space spanning the first and second floors, which was originally set up for the performance, has been transformed into a multisensory space immersing visitors in the BLUE HINOKI collection. It features products from the collection along with sand art installations using various objects and textures to visualise the fragrance. A large-scale campaign image, created through a collaboration between actor Byeon Woo-seok and world-renowned photographer Zet Swan, is installed on the building's exterior, capturing the attention of passersby. The third floor, in particular, recreates the room of Byeon Woo-seok as seen in the [BLUE HINOKI] campaign video released in June. This immersive experience allows visitors to fully step into the world of the collection, making the location a must-visit spot for both local and international fans. The 'Egg Perfume Rattan Wear', available exclusively at the BLUE HINOKI pop-up store — the only offline location where it is sold — has generated high demand, with long queues forming from day one. To celebrate the pop-up opening, various on-site promotions are being offered. Visitors are given a 'Sand Dome Mini' as a gift on a first-come, first-served basis, and customers who purchase over a certain amount will receive a 'Mini Perfume Vinyl' and a 'Sand Dome Large,' the latter being a limited-edition item available only at the Seongsu pop-up. All promotional gifts are limited in quantity and will only be available while supplies last. At the opening event, actor Byeon Woo-seok, the face of the BLUE HINOKI campaign, made a special appearance, further elevating the atmosphere. Dressed in the same white shirt and pants from the campaign video, he created a seamless link between the campaign's concept and reality, captivating the crowd on-site. The TAMBURINS BLUE HINOKI pop-up store will be open until 27th July and is expected to continue drawing visitors who wish to experience the brand's newest fragrance in a truly special way. TAMBURINS BLUE HINOKI Pop-Up Store Address: 23, Ttukseom-ro 17-gil, Seongdong-gu, Seoul Operating Period: Until 27th July Operating Hours: Monday to Sunday, 11am to 7pm