Latest news with #SunfeastMom'sMagic
News18
20-07-2025
- Entertainment
- News18
Grown-up parentless children need to be adopted: Actor Mandira Bedi
Kolkata, Jul 20 (PTI) Actor cum cricket show host Mandira Bedi has said that while people generally adopt infants, grown-up parentless children should also have adoptive parents. She also said the process should be made simpler to encourage people to go for adoption. Bedi, the mother of a biological and an adoptive child, said, 'For us, adoption was never the last resort." 'Even when I was dating my husband, I told him I've always wanted to have a biological child and adopt one. It wasn't just a passing thought—it was a dream I held on to from my early 20s," she said. Motherhood is not defined by blood, but by intention, love and lifelong commitment," Bedi said while speaking at a panel discussion 'Normalising and Encouraging Adoption in India'. While adoption conversations often centre around infants, Bedi turned the spotlight on a reality often overlooked —the plight of older orphaned children in the adoption system. 'So many children get missed out. Everybody wants a baby they can hold from the very beginning. But slightly older children remain in the system unseen and forgotten. Think of them too, because nobody else does," she said. Speaking from her experience as an adoptive mother, Bedi revealed that her daughter Tara was four years old when she came home. She recalled a heart-wrenching incident at the adoption agency—another young girl who had been picked for adoption thrice, only to be returned each time due to unforeseen circumstances. 'It was heartbreaking. That little girl still hadn't found a home. It's very sad when older kids get left behind. But I'm living proof—it works. You can teach them your values, nurture them with love, and they grow into everything you dreamed of," the actor said. Bedi, who has a biological son Vir Kaushal and an adopted daughter Tara Bedi Kaushal, had lost her husband Raj Kaushal in 2021. Bedi essayed acclaimed roles in TV soaps 'Aurat', 'Kyunki Saaas Bhi Kabhi Bahu Thi', and was a popular host of ICC Cricket World Cups and the IPL in the past. The discussion was hosted by 'Sunfeast Mom's Magic' last week. PTI SUS NN view comments First Published: July 20, 2025, 17:30 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Time of India
28-05-2025
- Entertainment
- Time of India
Sunfeast Mom's Magic brings alive the shine of the cookie in new ad
HighlightsITC Sunfeast Mom's Magic has launched 'Mom's Magic Shines', a new shiny butter cookie that features a delicate sugar glazing to enhance its crunchiness and buttery taste. The brand's latest television commercial stars Nadhiya Moidu, who portrays a mother supporting her daughter's ambition to pursue chess training in Chennai, symbolizing the unwavering support mothers provide to help their children shine. Ali Harris Shere, the Chief Operating Officer of the biscuits and cakes cluster at ITC, expressed that 'Shines' aims to elevate the classic cookie experience and redefine indulgence in the cookie market. ITC Sunfeast Mom's Magic , a brand synonymous with celebrating the warmth and strength of mothers, has launched Mom's Magic Shines- a shiny butter cookie , which promises a new experience for butter cookie lovers. Just as a mother brings out the shine in her child, this crunchy and buttery cookie is made special by a delicate sugar glazing , bringing alive the shine of the cookie. For this, Mom's Magic has unveiled a new TVC featuring Nadhiya Moidu , marking the launch of its latest offering. Mom's Magic has launched a TVC that captures the essence of a mother's unwavering support in helping her child shine. In the film, Moidu plays the role of a mother who metaphorically conveys, as to how applying a delicate sugar glazing on a crunchy butter cookie, brings out the shine in it. Similarly, she is doing something special to unlock her child's potential by supporting her daughter's dream of pursuing chess training in Chennai, thereby gently convincing the father-in-law. The TVC is a tribute to all moms who go the extra mile to bring out the best in their children. Ali Harris Shere, chief operating officer, biscuits and cakes cluster, ITC, said, 'Shines' is our way of elevating the taste of a classic cookie experience and establishing a new vision for cookies altogether. By introducing a light and crunchy cookie, we are challenging the status quo and redefining what indulgence can look like.' Puneet Kapoor, chief creative officer at Ogilvy Bangalore , said, 'This inspired the new product launch of Mom's Magic Shines. Mothers will do whatever it takes to make their children shine, and their love never becomes an obstacle; in fact, it fuels them to take the road less traveled.' Watch the video here:
