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Time of India
3 days ago
- General
- Time of India
Street plays, plantation drives mark festivities
Lucknow: Events aimed at raising awareness about environmental issues and promoting sustainable living marked the celebrations in the city on Thursday. Railways led by DRM NR Lucknow division Sunil Kumar Verma and DRM NER Lucknow division Gaurav Agarwal observed the day by organising a street play. Tired of too many ads? go ad free now The members took oath to take steps in creating awareness about a sustainable environment. The Indian Railways Institute of Transport Management (IRITM) celebrated the day by planting diverse variety of saplings such as teak (Sagwan), Mountain Ebony (Kachnar), Lemon, Burflower (Kadamba), etc. all chosen for their environmental value and suitability to the region's climate. The event was graced by Sanjay Tripathi, additional director general, along with faculty members and staff. Uttar Pradesh Metro Rail Corporation (UPMRC) organized two special events at Hazratganj Metro Station and Bhoothnath Metro Station in collaboration with local NGOs. At Hazratganj Metro Station, water pots for birds were distributed to commuters. A Metro ride for 15 children was organised, during which they drew posters to create awareness of public transport system importance. Modern Coach Factory (MCF), Rae Bareli also observed the day by planting saplings. The factory generates 4.08 MW of power via solar system, meeting around 35% of its total energy consumption. The factory planted 3.3 lakh trees and has constructed 10 borewells, 12 ponds, and 29 rainwater harvesting systems which harvest 631 million litre of water annually.
Time of India
19-05-2025
- Business
- Time of India
‘Silk Banarasi', a guarantee of quality and authenticity
1 2 3 4 Varanasi: After ensuring trademark registration as ' Silk Banarasi ' for international branding of Banarasi saris , the Uttar Pradesh State Sericulture Cooperative Federation , under the silk department, is now focusing on developing a portal for the global marketing of pure silk products . Opening showrooms in coordination with the tourism, khadi and handloom departments is also on the cards at prime sites with high footfall of tourists, pilgrims and other buyers, including in Ayodhya, Varanasi, Lucknow, Kushinagar, Noida and Delhi. Providing details of the ambitious initiative to expand the market of pure silk woven on handlooms in Varanasi and surrounding regions, including Mubarakpur, in the traditional Banarasi style, director, Silk UP, Sunil Kumar Verma said, "Banarasi sari and textile industry is already GI tagged and part of ODOP. We went for a brand name as it attracts customers due to the brand's consistency and reliability. Selling it under a brand name will guarantee the buyer a pure silk, certified by the Central Silk Board, providing a mark of authenticity and quality assurance. " Pricing will be transparent, maintaining a margin of only 10%-15%, said Verma. Apart from genuine pricing and purity assurance, the identity of weavers will also be highlighted. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Memperdagangkan CFD Emas dengan salah satu spread terendah? IC Markets Mendaftar Undo Information about the sari, such as its design pattern, weaving style and historical significance, will be shared. A QR code will be attached to each product. By scanning the QR code, buyers will be able to watch a 10-15 second video of the weaving process, confirming it is a handloom product. This will differentiate between handloom and power loom products, preventing misbranding. Such measures will enhance the brand's reputation. To finalise the strategy of marketing and future targets after the registration of the brand name and logo, Verma also held a meeting with the team of the silk directorate, weaver committees and silk traders. The meeting discussed topics such as connecting weaver committees with the federation, making committees and traders commercial partners in brand promotion and listing weavers' products on the marketing portal.
