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Daily Mail
4 days ago
- Entertainment
- Daily Mail
NY beach town is quietly becoming the 'Ibiza of America'
By Paradisal beaches, raving nightlife, and endless parties with killer sunsets. It sounds like Ibiza, but what if we told you it's only a train ride away from New York City. The talk of the town in the Big Apple every summer is the wealthy flocking to their Hamptons homes to enjoy a good workout class , exclusive parties and rub elbows with the world's top one percent. But neighboring Long Island hamlet, Montauk, is where the real party has been this summer. As more music festivals and DJ parties continue to pop up along the idyllic beaches and hotspots around town, causing influencers and ravers alike to flock there, the hamlet of 4,000 is starting to be referred to by some as 'America's Ibiza.' Over Memorial Day and July Fourth weekends, party after party filled with hot young people dancing the night away to up-and-coming DJs like Beau Cruz . Plenty of huge parties take place at Surf Lodge, one of Montauk's go-to places for influencers to let lose against the gorgeous summer sunsets and fall into their expensive hotel rooms on the premises, that start at around $795 a night. Radio host and music curator Bobby Hendrickson, who has 129,000 followers, called Montauk the new Ibiza in a TikTok that has quickly gone viral. He said the New York hotspot resembled the Spanish archipelago due to its rising tourism in the summer, vibey nightlife and day parties, and the wealth of its visitors. 'Let's go, Montauk!' the 29-year-old Miami resident told Daily Mail in a phone interview. 'It's got similar vibes to Ibiza.' Both have become well-known places that are filled with celebrities, the wealthy, gorgeous beaches, crazy parties, and lots of money. 'And it's an island,' he said of both places. Hendrickson, who was in Ibiza this week, said nothing will truly compare to the Spanish vacation spot, but he does believe Montauk could develop into a rival. 'Nothing is like Ibiza,' the SiriusXM host said. 'That's its own animal.' Before the Ibiza-esque takeover, the hamlet - located on the farthest eastern point of Long Island - was a sleepy surfer town known for its quaint charm. Now, it's anything but. 'It's people with money,' Hendrickson told Daily Mail. And people who want to party. It has well-known DJs coming out, like Cheat Codes - who have a song with Demi Lovato - who will be taking over the Surf Lodge. Other beach places like Gurney's Montauk and Duryea's - which has a $97 Cobb salad on its menu - are other popular places. The Montauk Beach House is hosting a Palma Day Club, which features a party at the clubhouse every Saturday with two pools, DJs, and food and drinks. And if influencers are lucky, they'll score tickets to private parties or get to attend brand parties. Last summer, Dolce and Gabbana held a beach pop at the clubhouse and had items for sale. Hendrickson thinks social media has played a huge role in putting Montauk on the map. 'Social media has that effect,' he said. 'It created a hype culture [around Montauk].' Nightclub consultant, Jonas Young-Borra, 40, of Manhattan, said the only comparison is the wealth of those enjoying it as the New York destination is much, much smaller than the Spanish island. He also said that Ibiza, unlike Montauk, was 'built as a party community'. 'Ibiza has monster huge clubs,' he told Daily Mail while driving out to Long Island. 'I'd never call it the Ibiza of New York... As a party destination, you can call it boutique Ibiza.' But he agrees with Hendrickson that it is more of a 'destination now than ever before'. Although Hendrickson and Young-Borra don't know how long the hype will last. 'People are chasing the trend of the moment and they'll chase the next,' Young-Borra told Daily Mail. 'It's a seasonal place,' Hendrickson, who tries to visit Montauk at least once a year, said. 'In the summertime, it's a lot of fun.' A former emergency medicine and pediatrics doctor who has been going out to Montauk for 10 years agreed that the town has seen a 'complete change in culture' more recently. Dr. Fidel Garcia, 47, of Brooklyn, works with Boutique Concierge and Ring My Belle offering partygoers in Montauk at-home IV hydration. He said their services have been a huge hit especially amongst revelers preparing for a big weekend. Like their counterparts in the Hamptons, they too are ordering IV drips to their doors to ward off dreaded hangovers. 'Clients are treating it like an ultimate weekend destination,' he said. 'It's the next big party center. 'There's lots of pregaming,' he told Daily Mail. Clients will often pregame on Thursday and Friday before partying the weekend away. On Saturday and Sunday, recovery efforts begin, he explained. Nearly a third of his clientele are New Yorkers in their 20s and 30s enjoying a summer away from the hot concrete jungle, while others come from different states and countries. The hangover drip, which retails for $350 and is delivered to one's door, is in 'high demand' during the summer months, Garcia said. The NAD+ drip, which retails for $850, is also 'having its moment,' the former emergency medicine and pediatrics doctor told Daily Mail. The majority of those looking for party bender recovery are young adults, while the wealthy elite between the ages of 30 and 50 are more focused on health-related aspects, he added.
Daily Mail
5 days ago
- Entertainment
- Daily Mail
EXCLUSIVE New York beach town is quietly becoming the 'Ibiza of America'
Paradisal beaches, raving nightlife, and endless parties with killer sunsets. It sounds like Ibiza, but what if we told you it's only a train ride away from New York City. The talk of the town in the Big Apple every summer is the wealthy flocking to their Hamptons homes to enjoy a good workout class, exclusive parties and rub elbows with the world's top one percent. But neighboring Long Island hamlet, Montauk, is where the real party has been this summer. As more music festivals and DJ parties continue to pop up along the idyllic beaches and hotspots around town, causing influencers and ravers alike to flock there, the hamlet of 4,000 is starting to be referred to by some as 'America's Ibiza.' Over Memorial Day and July Fourth weekends, party after party filled with hot young people dancing the night away to up-and-coming DJs like Beau Cruz. Plenty of huge parties take place at Surf Lodge, one of Montauk's go-to places for influencers to let lose against the gorgeous summer sunsets and fall into their expensive hotel rooms on the premises, that start at around $795 a night. Radio host and music curator Bobby Hendrickson, who has 129,000 followers, called Montauk the new Ibiza in a TikTok that has quickly gone viral. He said the New York hotspot resembled the Spanish archipelago due to its rising tourism in the summer, vibey nightlife and day parties, and the wealth of its visitors. Large summer homes along the Montauk shoreline are seen above 'Let's go, Montauk!' the 29-year-old Miami resident told Daily Mail in a phone interview. 'It's got similar vibes to Ibiza.' Both have become well-known places that are filled with celebrities, the wealthy, gorgeous beaches, crazy parties, and lots of money. 'And it's an island,' he said of both places. Hendrickson, who was in Ibiza this week, said nothing will truly compare to the Spanish vacation spot, but he does believe Montauk could develop into a rival. 'Nothing is like Ibiza,' the SiriusXM host said. 'That's its own animal.' Before the Ibiza-esque takeover, the hamlet - located on the farthest eastern point of Long Island - was a sleepy surfer town known for its quaint charm. Now, it's anything but. 'It's people with money,' Hendrickson told Daily Mail. And people who want to party. Nightclub consultant, Jonas Young-Borra, 40, of Manhattan, said Montauk's new popularity is due to social media trends and he doesn't know how long it will last. 'People are chasing the trend of the moment and they'll chase the next,' Young-Borra told Daily Mail It has well-known DJs coming out, like Cheat Codes - who have a song with Demi Lovato - who will be taking over the Surf Lodge. Other beach places like Gurney's Montauk and Duryea's - which has a $97 Cobb salad on its menu - are other popular places. The Montauk Beach House is hosting a Palma Day Club, which features a party at the clubhouse every Saturday with two pools, DJs, and food and drinks. And if influencers are lucky, they'll score tickets to private parties or get to attend brand parties. Last summer, Dolce and Gabbana held a beach pop at the clubhouse and had items for sale. Hendrickson thinks social media has played a huge role in putting Montauk on the map. 'Social media has that effect,' he said. 'It created a hype culture [around Montauk].' Nightclub consultant, Jonas Young-Borra, 40, of Manhattan, said the only comparison is the wealth of those enjoying it as the New York destination is much, much smaller than the Spanish island. He also said that Ibiza, unlike Montauk, was 'built as a party community'. 'Ibiza has monster huge clubs,' he told Daily Mail while driving out to Long Island. 'I'd never call it the Ibiza of New York... As a party destination, you can call it boutique Ibiza.' But he agrees with Hendrickson that it is more of a 'destination now than ever before'. Although Hendrickson and Young-Borra don't know how long the hype will last. 'People are chasing the trend of the moment and they'll chase the next,' Young-Borra told Daily Mail. 'It's a seasonal place,' Hendrickson, who tries to visit Montauk at least once a year, said. 'In the summertime, it's a lot of fun.' A former emergency medicine and pediatrics doctor who has been going out to Montauk for 10 years agreed that the town has seen a 'complete change in culture' more recently. Dr. Fidel Garcia, 47, of Brooklyn, works with Boutique Concierge and Ring My Belle offering partygoers in Montauk at-home IV hydration. He said their services have been a huge hit especially amongst revelers preparing for a big weekend. Like their counterparts in the Hamptons, they too are ordering IV drips to their doors to ward off dreaded hangovers. 'Clients are treating it like an ultimate weekend destination,' he said. 'It's the next big party center. 'There's lots of pregaming,' he told Daily Mail. Clients will often pregame on Thursday and Friday before partying the weekend away. On Saturday and Sunday, recovery efforts begin, he explained. Nearly a third of his clientele are New Yorkers in their 20s and 30s enjoying a summer away from the hot concrete jungle, while others come from different states and countries. The hangover drip, which retails for $350 and is delivered to one's door, is in 'high demand' during the summer months, Garcia said. The NAD+ drip, which retails for $850, is also 'having its moment,' the former emergency medicine and pediatrics doctor told Daily Mail. The majority of those looking for party bender recovery are young adults, while the wealthy elite between the ages of 30 and 50 are more focused on health-related aspects, he added.
Business Insider
03-07-2025
- Business
- Business Insider
How Wall Street unwinds: The 7 Hamptons hot spots to know this summer
Whether by car, helicopter, the LIRR, or the infamous Jitney bus, if it's a Friday afternoon between Memorial and Labor Day, Wall Street is going "out east." The Hamptons have been a haven for the ultrawealthy since the Astors and Vanderbilts set up estates there more than a century ago, but the transition from fishing and whaling towns to playground for urban professionals really started to take off in the freewheeling 1980s, during Wall Street's boom years. Since then, the secret has been out, and over the last decade, social media and Bravo's "Summer House" have introduced a whole new generation to these once-sleepy seaside towns of Long Island. Walker Ward, who previously sold data and research to hedge funds and other large investors, told Business Insider that the Hamptons remain a recreation hub for stressed-out Wall Streeters looking to escape the heat and humidity of the city. "There's so much to do there," Ward said, who has summered there for the better part of the last decade. "Why wouldn't you want to go out there if you could afford it?" Whether you're looking to relax or rage, there's something for everyone — as long as you have deep pockets. And, as with any destination for the wealthy, these resort towns offer ample opportunity to peacock. "The Hamptons, especially with social media, have become a runway show for people to go out and flaunt what they have, how much money they make, and what kind of car they're driving," said Ward, who now parodies Wall Street on social media as WalkSauce42. In preparation for the July 4 holiday, we spoke to current and former financial industry professionals, as well as some Hamptons locals and business proprietors, about this year's hottest hangouts. Some of the industry insiders we spoke to asked to remain anonymous to protect their jobs because speaking to the press is either forbidden or frowned upon. Here are 7 top Hamptons hangouts for bankers, traders, and more. Surf Lodge This was the most-mentioned spot, which is why we're putting it first. It's a quaint seaside hotel and restaurant, as well as a sceney place to get bottle service on the beach and hear live music and top DJs in Montauk. But FYI, tickets for entry on July 4th are pretty much sold out. A table on the beach for 10 for the next day is listed as $ 7,500. A nearly $100 chicken tender tower went viral a few summers ago, thanks in part to TikTok and Instagram posts by Ward. "The tendie towers baby, that's the intern's favorite, and the holy grail," Ward joked to BI. "Everyone knows Surf Lodge." Someone who previously worked at a large investment bank confirmed it's popular with the Wall Street crowd. "It's got a DJ, a deck. You pay thousands for a table," he said. Le Bilboquet Sag Harbor The Sag Harbor outpost of this Upper East Side French restaurant opened in 2017, and has since built a reputation for being "one of the satellite offices for the elite," said Ward, who currently summers in Amagansett, between East Hampton and Montauk. The restaurant bans shorts and flip-flops and is perched alongside a marina deep enough to allow large yachts to dock. "Everyone loves to sit there and drink wine and look at the sterns of all these massive yachts," Ward said. The Wall Street recruiter described it as "another see and be seen spot." The menu offers a seafood tower complete with a dozen oysters, king crab, langoustine, shrimp, a half lobster, snow crab and shrimp for $250, a 100-gram tin of Caviar Ossetra Imperial for $490, and their signature Le Poulet Cajun, a $39 Cajun-spice-rubbed chicken with a beurre-blanc sauce, salad, and fries. Stephen Talkhouse Stephen Talkhouse, founded in 1987, is also known for its live music scene. It's become so popular with vacationers that one Hamptons local complained to BI of summer lines that "wrapped around the village." Ward agreed, saying you have to know the staff in order to "Trojan Horse" your way in. Located in Amagansett, between Montauk and East Hampton, its website describes it as "a legendary music scene and casual neighborhood bar in one. The music calendar for the July Fourth weekend includes "Secret Sellebrity Society Band" and alt-rockers "Kids That Fly." Mary Lou's The Palm Beach outpost of Mary Lou's is well attended by local financiers and the socially or politically connected. It's also attracted popular musical acts from The Chainsmokers to Mojave Grey. Mary Lou's Montauk branch, which opened earlier this year, is aiming to provide the same ambiance and flair. Cofounder Alex Melilla told BI that the crowd so far has been "a more mature crowd, affluent crowd, influencers, tastemakers, as well as a great local scene." The The Wall Street set may be especially drawn to the special menu set to be curated by the team behind Marea, the luxurious seafood restaurant just a stone's throw from Deutsche Bank Center in midtown, which Mary Lou's will offer during a weekend later this month. Duryea's Montauk Rachel Askinasi/Insider Duryea's is a seafood restaurant on the water in Montauk known for its $97 lobster cobb salad. Duryea's was purchased by Apollo CEO Marc Rowan in 2014, and it quickly turned from a classic lobster shack into one of the sceniest restaurants on the East Coast. Hampton's legend and Food Network star Ina Garten has said it is one of her favorite restaurants. "In my 20's that was the only place we would go on summer weekends there because it was cheap and easy," one Wall Street recruiter said. Not anymore. "People go to Duryea's on their yachts and tender to shore." Gurney's Montauk Wall Streeters looking to decompress might turn to Gurney's Resort & Seawater Spa, a 146-room hotel and spa with multiple al fresco dining options along a lush stretch of beach in Montauk. The Wall Street headhunter said it remains one of the most popular outposts for the financial crowd — and Lizabeth Zindel, the editor-in-chief of Hamptons Social Magazine, explained why: "It's absolutely beautiful," Zindel told BI. "There's a huge terrace as well, which overlooks the ocean from up above." On the menu at the outdoor Firepit lounge are creative cocktail concoctions like the Chocolate Negroni; the "Afternoon Tea" featuring Earl Grey, bergamot, gin, and cream; and the "Improved Grasshopper" featuring mint and chocolate liqueurs. Each is $23. The country clubs As with any wealthy enclave, the Hamptons boasts numerous country clubs. The Hampton's local described Southampton's Shinnecock, which is hosting next year's US Open, as the " fanciest golf place out here." Ward cited East Hampton's Maidstone Club as another place where "fancy people" from the Street spend their time "hobnobbing." "Maidstone is the Arnie poster above the bed," he said, referring to a poster of Arnold Schwarzenegger as a pro bodybuilder above an aspiring muscleman's bed. "It's what you aspire to be."
Forbes
02-07-2025
- Entertainment
- Forbes
The Surf Lodge And Casablanca Bring Parisian Style To Montauk
The Surf Lodge partnered with Parisian label Casablanca for a full beach takeover, featuring exclusive merchandise, redesigned cabanas, and branded surfboards, alongside events like influencer brunches and live music series. With past partnerships including Jacquemus, Farm Rio, and Tombolo, The Surf Lodge continues to shape a sartorial narrative that feels both effortless and aspirational—offering guests an escape that's as stylish as it is soulful. The Surf Lodge Summer style has fully blossomed with the July fourth holiday weekend on the horizon. One place synonymous with the season has always been far out East in Long Island, New York. You may think of this as a region familiar enough to a select few who can bear the journey. But, the furthest point, just past all the Hampton prefixes, is a place just as stylish and just as trending, Montauk. Beyond a Hamptons's 'white' party, this gem of a town harbors The Surf Lodge, defining the aesthetic and style of a quiet seaside town. The Surf Lodge in Montauk has evolved into a summer style destination where coastal ease meets curated fashion. Known for its laidback luxury and creative collaborations, the beachside hotel blends music, fashion, and lifestyle in a way that defines the East Coast summer experience. The Surf Lodge continues to shape a sartorial narrative that feels both effortless and aspirational. The Surf Lodge Almost two decades of dining and partying at this quaint beach resort hotel have evolved into a place where New Yorkers trek to find an escape from cityscape canyons. They trade in loafers, suits, heels, and denim, for camp shirts, bikinis, linens, and open-toe shoes. Jayma Cardoso and 1/2 of Bob Moses DJs; The Surf Lodge in Montauk has evolved into a summer style destination where coastal ease meets curated fashion. Known for its laidback luxury and creative collaborations, the beachside hotel blends music, fashion, and lifestyle in a way that defines the East Coast summer experience. © 2025, DANIEL RAHAL. ALL RIGHTS RESERVED. Each season has had a significant amount of curated vibes for partygoers and lifestyle aficionados, drawing the attention of brand collaborations that add the perfect sense of luxury to its aura. Founder and Creative Director of The Surf Lodge, as well as The Snow Lodge in Aspen, Jayma Cardoso describes it, 'At The Surf Lodge, creativity is part of who we are and collaborations are just one of the many ways we express it. When we team up with like-minded brands, it sparks new ideas that feel aligned with Montauk's free-spirited, coastal energy. It's all about a shared vision.' This season, The Surf Lodge has partnered with Casablanca to create a one-of-a-kind tailored look filling the racks at the lodge's boutique. An array of summer sets for men and beachwear for women are easily accessible. This season, The Surf Lodge partnered with Parisian label Casablanca for a full beach takeover, featuring exclusive merchandise, redesigned cabanas, and branded surfboards, alongside events like influencer brunches and live music series. With past collaborations including Jacquemus, Farm Rio, and Tombolo, The Surf Lodge continues to shape a sartorial narrative that feels both effortless and aspirational. The Surf Lodge Past sartorial-inspired collaborations have included Nylon magazine, Revolve, and Tombolo, adding to the fashion aura. Casablanca has become a commitment to making this seaside local hotspot a destination for New Yorkers to have a sartorial moment. 'Casablanca, for instance, brings a dreamy, jet-set elegance that naturally complements our laid-back vibe,' Cardoso notes. 'Working with brands like Jacquemus is incredibly exciting—it's just like how I curate music: who's hot in my eyes, whether they're new, iconic, or the next big thing.' This season, The Surf Lodge partnered with Parisian label Casablanca for a full beach takeover, featuring exclusive merchandise, redesigned cabanas, and branded surfboards, alongside events like influencer brunches and live music series. The Surf Lodge 'Years ago, we collaborated with Zimmerman on uniforms, and look at them now—they're massive. The same goes for musicians we once booked who are now beyond reach! These 'collabs' create unforgettable touch points and truly elevate the overall guest experience." The staff is usually decked out in a partnering brand, and for guests, The Surf Lodge sells its branded merchandise at the boutique. Next to that are familiar brands, including Farm Rio, a long-time fashion partner of The Surf Lodge, and Jacquemus. Jacquemus eyewear has launched exclusively at The Surf Lodge boutique and hosted an influencer brunch in celebration of National Sunglasses Day [June 27]. Along with its music series day party, hosting music acts of all kinds, these kinds of soirees are what make the experience much more than a vacation but a secluded getaway on the East Coast. The Surf Lodge partnered with Parisian label Casablanca for a full beach takeover, featuring exclusive merchandise, redesigned cabanas, and branded surfboards, alongside events like influencer brunches and live music series. The Surf Lodge 'This summer, The Surf Lodge beach takes on a new vibe with an exclusive Casablanca takeover,' says Cardoso. Taking over The Surf Lodge's beach in Montauk, the luxury Maison has redesigned it with deep blue cabanas and lounge chairs, complemented by branded towels, pillows, umbrellas, and gradient surfboards inspired by the ocean. The Surf Lodge leans into the modern summer holiday trends with the collaboration of Parisian fashion brand Casablanca. This collaboration is designed by Bluarch's Antonio di Oronzo, and will also feature select items from Casablanca's Beach Club collection available at the lodge's boutique. The Surf Lodge, providing guests with Defender SUVs to explore Montauk's hidden beaches, scenic trails, and local gems in elevated style. The Surf Lodge If you think the aesthetic ends on the beach, The Surf Lodge and its automotive partner, the iconic Land Rover. Land Rover returns as the official vehicle of The Surf Lodge, offering guests an elevated way to explore Montauk, with a fleet of these refined yet rugged Defender SUVs. With off-road capabilities, access to hidden beaches, scenic trails, and local hot spots, every nook in town is accessible. The Surf Lodge continues to shape a sartorial narrative that feels both effortless and aspirational. Complementing the experience is Land Rover, returning as the official vehicle of The Surf Lodge, providing guests with Defender SUVs to explore Montauk's hidden beaches, scenic trails, and local gems in elevated style. The Surf Lodge The Surf Lodge is a place where the beach bum meets luxury, and a laidback approach is welcomed with music and weather to encapsulate the experience. While you may have curated your summer looks to enjoy sunrise surf sessions, sunset dinners, and live music acts from all over the world, you can also pack light and do a little shopping while enjoying the weekend getaway. The Surf Lodge has manicured a layered experience inviting guests to relax and refine their summer styles and aesthetics.
Yahoo
02-07-2025
- Business
- Yahoo
Asos Launches Shopping Experience Suite at Montauk's The Surf Lodge Ahead of Fourth of July Weekend
Asos has announced a new partnership with The Surf Lodge to launch a limited-time retail outpost in Montauk, N.Y., over the Fourth of July weekend. This move follows Asos' first U.S. pop-up in New York City and is part of the brand's ongoing effort to expand its in-person presence in the U.S. The Asos Style Suite will operate from Tuesday to Sunday at The Surf Lodge, located at 183 Edgemere Street. The activation coincides with Nylon's five-night residency at the venue, a period known for drawing both local and visiting crowds during one of the busiest travel weekends of the summer. More from WWD Asos Deletes Accounts of Shoppers With Excessive Returns Asos Breaks Into U.S. Retail With First Pop-up Store in New York City's SoHo Germany Emerges as Europe's New Capital of Fashion E-commerce 'We're always looking to create moments that feel fresh, fun and a little unexpected,' said Jayma Cardoso, founder and creative director of The Surf Lodge, via statement. 'Partnering with Asos and Nylon for Fourth of July weekend brings together fashion, music, and that signature Surf Lodge energy. It's the kind of weekend that defines summer in Montauk.' The Montauk outpost will offer a curated selection of women's wear, featuring products from Asos-owned brands such as Asos Design, Topshop and Arrange, as well as partner labels like Aria Cove and South Beach. A limited-edition Asos x Surf Lodge x Nylon sweatshirt will also be available exclusively during the event. Prices for the collection range from $10 to $300, targeting a broad spectrum of summer shoppers. Asos' decision to activate at The Surf Lodge aligns with its strategy of connecting with U.S. customers through cultural and lifestyle-driven experiences. The Surf Lodge, a well-known Montauk destination, is recognized for its blend of surf culture and a vibrant social scene, making it a fitting backdrop for the brand's summer campaign. Sean Trend, managing director for the U.K. and U.S. at Asos, described the Montauk activation as the next step in bringing the brand's digital-first approach to life for American consumers. Best of WWD Superfake Rolexes Are Getting Smarter: How to Spot Counterfeit Timepieces in the Luxury Watch Market Stores Closing in the U.S. in 2025: Joann, Kohl's, JCPenney and More Companies Facing Financial Challenges The History Behind the World's Most Expensive Hats: From Princess Beatrice's Royal Wedding Headpiece to the $2.7 Million Chapeau D'Amour and More
